 there isn't yet a system that reinforces me doing behaviors that would maximize the dissemination of that knowledge. I need to get my stuff into particular journals, and those particular journals are going to continue to exist based on their reputation, their status, because their career advancing for me, and if their business models are how it is they conceive of dissemination is irrelevant to what I need in that transactional exchange. I need the credibility that publishing there provides, and that maintains the system very easily because we all are players in it because we have specific outcomes that we can gain, and so we have specific behaviors in order to maintain and achieve those outcomes.