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Uploaded on Dec 12, 2011
Nils Menten, President of iMarc, and Katie Desmond, Director of New Business, sit down with Allen Bonde to discuss the differences between B2B campaigns and B2C.
Market Science is the show dedicated to helping you make the most of your digital marketing strategy. Every Wednesday at 9:30 AM ET, Allen Bonde delves into the hottest marketing trends, newest research studies, and the freshest tools to help you achieve the goal of creating a marketing plan for your brand.