 I'm truly honoured to have been chosen as the jury chair for IMA 2023 and equally honoured to be among many accomplished individuals who are going to be part of the jury. The times we live in are really exciting and particularly in this area amplified so much by deeper consumer insights, cutting edge technologies which are creating connections as well as campaigns of a different order and all these are making the entries really different, really unique and are going to make the jury process challenging. But that's a duty that I'm sure all of us will enjoy doing and I'm really looking forward to the jury day.