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Published on Feb 11, 2019
You can listen to the full audiobook Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business for free at audibay.com
Format: Unabridged Written by: Kay-Yut Chen, Marina Krakovsky Narrated by: Don Hagen Release date: 11/8/2010 Duration: 9 hrs 17 mins Genres: Business
Popular books on behavioral economics such as Predictably Irrational and Nudge have shown us that people aren't rational. But irrational doesn't mean irregular: in fact, modern science has shown time and again that our behavior, strange as it sometimes seems, follows predictable patterns. Just as the physical world is governed by gravity, electromagnetism, and other invisible forces, so human behavior is guided by a set of forces that we can't see but whose evidence is all around us. Now a pioneering Hewlett-Packard economist describes fascinating experiments into human behavior and offers practical lessons being put to use right now at HP and other leading companies. Using examples as timely as the auto industry bailout, it tackles key issues such as: DIV MARGIN: 0in 0in 0pt 0.75in; TEXT-INDENT:0.25in; mso-list: l0 level1 lfo1; tab-stops: list .75inHow managers can use incentives to encourage employees, suppliers, and buyers to take on more risk in line with the company's goals
DIV MARGIN: 0in 0in 0pt 0.75in; TEXT-INDENT:0.25in; mso-list: l0 level1 lfo1; tab-stops: list .75inHow to reduce the negative effects of irrationality on the part of employees and customers by paying attention to patterns in decision making-even when they don't, at first glance, make sense.
DIV MARGIN: 0in 0in 0pt 0.75in; TEXT-INDENT:0.25in; mso-list: l0 level1 lfo1; tab-stops: list .75in How to take advantage of the human tendency to game the system and skirt the rules to their own benefit.