 The next subject, we're at a TikTok live last TikTok subject for today, but we got a chance in that same conversation. This whole, like most of this talk today, right? It's been just recapping a conversation. We talked about TikTok lives because like most people don't quite understand that TikTok lives are going to place that these other platformers haven't taken it yet. The beauty of it is beautiful, right? Like the biggest thing that I noticed, right? That just let me say, oh, I need to pay attention to this was when I started to take note because I had been doing it out of habit. But one day it clicked. It's like, yo, they're showing somebody's live stream that I'm not following. Instagram, you got to follow that person to see their live stream. Just like a regular video pops up on my 4U page, somebody's live stream is popping up on my 4U page. I clicked that thing. I'm in there live. That's a discovery mechanism where before it's only a way to, you know, interact with people who are already following you. So that alone lets you know, oh no, this is going to hit different, right? That was what I was seeing early on. But now things have, like we'll play a clip, but they've graduated to a point where you'll see people making dumb money doing interesting things. I've seen a lot of crazy things. But remember, I sent you this clip with this rapper right here. I'll play it. We'll play it on the live. So the whole point of this and why I think this is like important to share and show, right? It's just these numbers that buddy's getting. He's just straight up freestyling, right? If you got that type of Billy, especially, you know, we know freestyle is always trying to figure out how to make money. This is the new, I'm rapping on the street. You know what I'm saying? He's just rapping on the live. And dude has 903,000 likes just as I'm watching this. I recorded it because I thought it was dope what I was going on. Look at all the hearts he's getting. Got 1,500 people in there. 1,500 people in there. You know what I mean? I never heard of this guy before, but this is just off of a live. And he probably does these a lot, you know what I mean? And trains people to like come in and to continue to discover him through that. But look at all these gifts, right? Remember the guy? Do you remember who that was? The artist who was like, yo, like getting a rose is five cents, which is more than a stream. That was Nathan Fox. That was Nathan. Like shout out to you, Nathan, right? But like that right there is a crazy thing to think about. So like, if you stay on live and you hustle, like, I know a lot of DJs that'll be on live. I watched them. So it's like, you're getting tips and this money is adding up. This money is adding up versus getting a stream. But and not only that, you're able to get discovered by a new audience. Those two alone, the money you're making, I know still not like a stupid amount, just to say five cents per rose, but there's also bigger, you know, stickers and gifts that you can get than that. But that's just a baseline. Literally, one of those is more than a stream. How many streams do you how many streams do you need to get five cents? Like 10, 10, 11, 10 streams to get the five cents, right? One rose, you get that. So that's if you think about it in that in that different paradigm. And that's one of the big things about like escaping the way the music industry is trying to get you to think about music and consumption. You start to be able to take advantage of different moments. Right. That's what a lot of artists like Russ do. Russell's now doing that. Right. A lot of those artists that are, even if they're taking advantage of some of the main music industry stuff, they're also on the a new ship. They're doing the new stuff pretty much. Not even just the new though. It's just like just the brink, the like the edge where they're dealing with the world outside the industry, new or old of how they are willing to get their fans or look at their fan base and consumption. The whole relationship where the industry, a lot of times they sell us on how we should look at ourselves, right? If you're an environment artist, right? They sell us on how we should judge success when most of how they judge success is based off of them as a corporation, numbers that they have to hit. First week numbers only matter if you're really at a label like that. Right. Right. Okay. If you happen to be number one, that's something that you can market and flex and show. Right. But then again, a lot of times leverage for a label deal. But if like, so if you're at a label, it looks a lot better to have. I don't know. I'm just going to say 10 million. That's a low number for a label. Let's just say 100 million streams in the first week. I'm just throwing that number out there versus having 100 million streams over two years. Right. Yeah. Right. Or even matter of fact, it's more valuable for them to see 100 million streams over the first week than it is for them to see 300 million streams over three years, two years. Right. Because there's so many incentives when it comes to like just corporate, right? It's just a you got to. So one thing that we forget about is this is a regular as job for people. Yeah. It's a regular as people get bonuses off of what how music performs at a label. They get taxes. They get promotions. Oh, this artist did well and you did well in your job. Right. They get fired. Yeah. It's a regular job for people on that side of things. So when you look at it and understand it that way, but you're not in that system, none of that stuff applies to you. Yeah. So it's like, it doesn't mean that that can be valuable or cool. Right. Getting your Grammy doesn't mean much in terms of a fan base, but also you can flip that from a brand standpoint and get corporations to pay you more. Yeah. Right. So there's value to it, but don't assign it where it doesn't belong. And like Friday. I was just about to say that. Who mentioned that? I'll let you say it then. Like, it's funny. I saw somebody else mention that recently, but we've talked about that before. I was asking them. I feel like he was about to say something else when I was about to say it. Okay. Okay. Well, look, I was going to say like everybody dropping their music on Friday. Okay. That's what I thought. I don't know. I ain't nowhere else you could go with that. Yeah. Yeah. But yeah, it's exactly like that right where it's like the Friday release only matters if you're trying to hit Billboard. I actually just had to come to the arts today. It's crazy. But I was like, yeah, I was like, do you feel like you right now has a real chance of hitting Billboard? And they were like, no. I was like, okay. So why does it matter if you put your music out on Friday? And granted, I also get, you know, people wanting to get the playlist relationships, right? The most playlist update on Friday. But I mean, but Sam, when he did the Curtis Waters single release through his label, they dropped that on a Tuesday. And I remember he was freaking out. He was like, man, we're not going to know if he gets the DSP support until Friday because we chose not to drop on the Friday. Friday wrote around a new music Friday on all these different places. Everything's good again, bro. The ship is back. The ship is back moving like it should be CMI. Yeah. So it's just like, it's like, man, there's so many of these like traditional music industry, I guess models of methods that do not apply to like 99% of music artists. It's like, I feel like, like I said, bro, the game has no rules when you're beneath the industry. Like it's just like, get in how you can get in, you know what I'm saying? Be as creative as you can be, you know what I'm saying? Breakthrough, however you gotta break. Nobody, people only talk shit about you while you're trying to break through. As soon as you break through, it's like, oh, that dude was genius, bro. That was a crazy ass idea he came up with. That shit was fucked. So it's like, I don't get artists who force themselves to play by the rules of a game that they're not a part of yet. It's like, bro, no. And that you're going to lose. Yeah, and that you're going to lose that. Yeah. It's like, you're not even supposed to be over there. It's like your little brother trying to like hoot with you and your friends, bro. It's like, bro, you're not ready yet, bro. Like, one day you're going to grow, you're going to be big and strong, right? You can post up with. But until then, bro, go back over there. That word right there, the post up. You out there crying because you're getting the post up and I'm using my strength. It's like, bro, it don't matter. You got better handles and all that stuff. I'm using my strength. I'm winning. It is what it is. You ain't supposed to be over here. It's like, bro, you seven, bro. Of course, I'm going to fall at you physically. You know what I'm saying? Like, we're about to win this game. I mean, that's there. Go back over there, hoop and dominate who you can dominate. And then you're going to get stronger. You're going to get bigger and better. Then come back over here and play the game with us, bro. I look at music the same way. It's like that people want to jump into a game playing by rules that don't apply to them. And then when they lose, everybody's looking at them and like, you know, you don't have to do that, right? Like you didn't have to do it that way. There's so many other ways you could have went about this thing. And so to me, that's what a TikTok live thing becomes interesting because it's still too new to really say, I guess, what kind of impact is going to have on ours. But I really do feel like we're starting to see this weird renaissance where I think people would rather be an influencer than a music artist. I don't think it's fully there yet. But I think we're getting there because it's like, but now information about music is coming out and we're learning about how much these artists don't get paid, right? Or how much I can pay, right? Reports are coming out about influencers and we're learning how much a lot of them make, you know what I'm saying? It's like, damn, but you making that from YouTube, you making that from TikTok. And so to see it in real time is different. I had a live once where there was a guy who was taking donations to sing songs, like whatever songs might want him to sing. He's like, you donate whatever you want to donate to me and I'll sing it. I watched him make like $3,000, $4,000 in like an hour and a half. That dude, I haven't seen him on my timeline in a while, but that was the point where he was going live like four or five times a week. If I'm assuming low in $500, let's say that was the highest he ever got at $3,000, $4,000. So I mean, he's still making like $7,000 to $10,000 a week if he's doing that consistently. I don't know any independent artist that would turn that down. And I don't know any who have figured out a system yet to make it that quickly and for that little amount of work. And so it's like, I think as more of those people start to come out and of course it's TikTok kind of like evolves the whole platform and the way they kind of run it. Hopefully a lot more of the RSC and go like, like you said, but it's like, damn, I could come over here, hang out on this TikTok live for an hour, make $6,700, which isn't nothing, but it's like, if you would do the same amount of work, put 600 people to your music. You know what I'm saying? Like you would have made like 40 cents. So it's like, oh, you could do both. You could do it, make the donation money, have those people funnel over to your music. That money, man. You use all of it to kind of like keep the shit going. Exactly. And what's crazy about it is I was having this conversation with another artist too, but I was like, what's interesting about it is that Gen Z and Younger, like they're fully ingrained in like donation culture, because a lot of them grew up in Twitch, right? Twitch, I will argue, was the first platform that started getting people used to like, yo, you like this crap? Yo, give them some money. We ain't about to pay them. In the U.S. at least, yo. Yeah, exactly. So it's like, yo, bro, you want, oh yeah, because they have the, what's Chinese TikTok? They were doing it pretty heavy too. Yeah. I mean, you know, they've been doing that across a lot of stuff. You know, the WhatsApp, like, you know, tech apps, they've always been doing stickers and all that type of stuff. Yeah. So that's like a lot of these like new age kids, bro. Like they grew up with their favorite Twitch streamer being like, yo, donate money in the chat, bro. YouTube has been doing the whole super subscriber thing for like years at this point. And so it's like, there's a period where that was all weird. Now we're moving to the period where like, that's normal. Like fans go into these different platforms, thinking like, man, I got five dollars on me, bro. If I like what I see, I'll throw you a couple, I'll throw you a couple, you know what I'm saying? And that shit adds up to where it's like, but you got, you know, you got a hundred fans throwing you a penny, you know what I'm saying? Whatever, you got 10,000 fans throwing you a penny and they doing it consistently every day, bro. Like that should, that should start to stack up. So I don't know, man, I think like the lives are looking like a pretty viable like monetization model for like any artist who can figure out the gamification element of it. Because that's the big thing I've been seeing with it. Even the God Clippy shows, like you can just go live and like regular talk might make a little bit of money. If you got like, if you have the audience for it already, if you were new going back to like you said, the whole discoverability aspect of it, like we're more than likely, I had a tix out live one time, bro. It was like 40 people in there. And I know where it shot up to like 1,600 people in it. Oh yeah, I remember you saying that. Yeah, bro. So it's like I know where 16, 1,570 people were in there that did not know who I was. Did not know who I am, bro. It just came out of nowhere. But it's like, if you figure out something that you can do that's not just entertaining to your audience, but also entertaining to random people, and you can gamify it, right? You can have a tiered system in it or some type of competition in it or whatever, bro. You can make a lot of money out of these tix out lives. And this is just in the beginning of it. Because remember, you know, I remember you told me that Icy was doing tarot cards. Yeah. And I've seen a lot of people now doing like tarot cards or whatever, you know, that's a whole space, right? So get those, do the readings. That artist that we started talking about in this conversation, he's freestyling. I mean, I've seen literally people like throwing ping pong balls into cups, not beer pong, though, like doing like random complicated devices. And that's the whole thing. And you're just watching until they make it. And I stay on way longer than I should, you know what I'm saying? It's all kind of random different things. Matter of fact, I literally, I could record it like me going through a whole bunch of lives just because I wanted to show how random it is. I'm going to like put it up somewhere or whatever. But it's everywhere, man. Tiktok goes everywhere. And it's funny, he talked about the amount of money, especially these YouTubers make, man. I was, you know, the lead attorney. He's actually in Atlanta, I believe. But he's like a divorce attorney, right? And I don't know if he's still practicing, but he's like four years or whatever. And one, he was like, yo, if you're over, like, if he's like, if you're 25, making $45,000 a year, cool. If you're 30, 33, you know, cool. Well, he's like, baby, over your 40, he's basically like quit and become a YouTuber. That's basically where he was coming from. And he say he started, he wasn't making that little money, but he was, he started at 43, you know, YouTube 45 now. And he's making 50k a month. 50k a month? Yeah. And he was like, this conversation was actually about like Cardi B's trial, right? And Tasha K, unwind with Tasha K. Yeah. And maybe if I could hear the whole name, and she owes that 40 million, four million. And he was like at the case and stuff. All right. So he would, like he was talking about some of the things going on in the courtroom and everything. But yeah, he was saying that like, do y'all, he acts like the chat. Do y'all think Tasha K has this money? And a lot of people were like, nah, nah, nah, nah. And a couple of people said yes. And he was like, it's funny that the only people I see saying yes, that she got the money are YouTubers. Yeah. And that's where he started breaking down. He was like, yo, man. It was like, I think he was making, I mean, he just walked down from when he was making 10k to 15k a month to 20k a month. And now doing 50k. And he's like, she got over a million followers. I only got, I think he has like 150, 200k followers. Yeah. You know? And he's like, hey, just imagine what she's making, doing the numbers that she does, especially even you add in going lives. Yeah. And these people who go live, full circle, bro. Yeah. Because he, I was watching his, it was a recording of his live stream. When you look at him, like Kevin Samuels. All right. His whole thing was just going live. You hear a whole lot of people like, man, matter of fact, when we were at the event at LA, it was like the whole, the four YouTubers who were like doing stupid numbers. It was like, what, three white guys and Vanessa, they were, one of the guys was like, I don't know how Kevin like just does those lives. Well, you know, you know, RIP, but like just goes lives, keeps the attention. Everybody's trained and then you're done. Yeah. You do your live show, doing hundreds of thousands, even millions of views off of it and getting super chat money. Then you get to the add dollars when that thing plays. Yeah. So like the amount of money they're making and just from going live, man. Yeah. And doing that in the right way. That junk is crazy. It's like people just itching to give that money to somebody. Somebody. Hey. My love you, bro. Hey, my love you. Hey, for real. He's out there. So yeah, I appreciate, you know, actually, because I'm going to Vegas for Thanksgiving to see my, you know, my uncle or whatever. And this is a perfect conversation because the live streams, right? And you talked about the culture that exists now that didn't exist, especially in America of donating money, right? Especially the people online through those chats, Twitch, now TikTok, super chat on, on YouTube, Instagram, Facebook, bless their heart. They still trying, right? Yeah. The beauty about this is somebody is going to, everybody's going to come up out their money. Miles will be me, right? Yeah. And this is the Vegas setup, right? Because if you watch all these lives, right? You see all these people donating. You might, you might not make that donation that time to that person. Yeah. But you go to the next live and eventually you've seen it done enough. You're more likely to donate. And that's how Vegas is set up, bruh. Like the first time I went and I was like, bruh, it's casinos everywhere. Like it's slots everywhere in the gas station, in the airport and I mean, it's vices everywhere. You know what I mean? What you want to smoke? What you want to drink? Who you want to smash? It's all there. And somebody is going to get your money. Yeah. And you think that you're going to be strong, but even you being strong is way weaker than you usually are in a different environment. Yeah. Because the whole environment is set up to take your money. Yeah. It's the strip club as a city, right? Yeah. And now, Tiktok Live, these live streams across these platforms, that's the strip club on your phone. Damn. It's crazy, bruh. It's crazy, bruh. That's a crazy way to look at it. Bruh. That's going to be a lot of money made on these lives, bruh. I'm saying that, bruh. I believe. I'm telling everybody. I know. Just at least try. It's what you got to lose, bruh. Best cast scenario you made some money and worst cast scenario, you know. You weren't doing it anyway. That's the best part about the content. I remember actually when Buddy mentioned I'm making 50K a month. Of course, you probably, you know, you pay for your house or whatever, but like generally speaking, your overhead is so fucking low. Yeah. You just posted videos on YouTube making that much money, let alone the other numbers we've seen on YouTube. Yeah. But you're making that. So imagine, yeah, you are making 50K a year on YouTube just posting, not having to travel to work or not having to deal with a boss that you don't want to. All right. Not having to deal with all these other circumstances. That even goes back. Why would I want to deal with all this other stuff in terms of monetizing music in this entire game when I could literally just sit in my room talk about some shit that I'm interested in and people follow me and I make money that way versus play the artist game. Yeah. Like that's harder. Yeah. Way harder. Way harder. You know what I'm saying? Why would I do that? So yeah, man. These lives, man. These lives. I think I'm going to look. We're going to extrapolate these clips, pull them out into the hemisphere, but I think we need to have more conversations and like pull out. We should find some dope people, baby. Y'all know some dope people. Y'all seen some great lives. Oh, bro. We got like six on my phone, bro. Every time I come across one, I think it's five. I'm recording it. Hey, we need to share that content. Maybe we start doing some talks with people. You know what I mean? Everybody's going to have their own flow and formula because it's just all a show. But man, it's like there goes the cycles again, right? You got live TV has taken a toll except for sports because sports obviously, you know, it's just best to experience it live. You don't want to hear about it. They already won. I don't want to know what happens. It just ruins it, right? So they're doing well. But now live streams are coming back. So that's that same thing. It's still that cycle, bro. People never escaped the cycles. Yeah, bro. They just reformatted for whatever people want to be on. That's all it is. That point in time. Same shit, different platform. I wouldn't be surprised if they start having interstitial ads on live streams. It's probably going to get there. I think actually, nah, never mind. I can't say it yet. I think it's getting there because TikTok has a whole thing where you can market your lives now. But that's pushing it out to other people. Right, right, right. But I think they are going to get there because TikTok doesn't have a space where the live can live for them to make ad revenue off of it. Right. And eventually they're going to want some ad revenue off that shit. Or they're taking a crazy percentage of the donations which might be making up for the fact of not making ad revenue. But I think, yeah, at some point I definitely think so. Especially if it's a long ass live, bro. I'm throwing a 30 second ad. Exactly. Make it clear to people what we're talking about. So y'all listen to a podcast, right? If you go back to listen to, I don't know, somebody's podcast from earlier this year, they have the ability to have new ads in that old podcast. Right. So I was listening to a podcast from July of this podcast that I listened to. But they're all talking about this water that they're advertising. It's like some water you can get it public, some mineral water or sparkling water. And it's like, dang, this is the exact same ad. But I know they weren't doing this back then. Because I remember listening back then because it can update. So if you think about the company, I got a podcast company, I got a, or just a catalog of content for me to constantly monetize with new advertisers all the way to my back catalog without having to edit the video, right? Like and do the ad live. That's extremely valuable. You add that to live streams. Bam. Same thing. But what if there was a way that you could do that during a live stream? I feel like somebody would try to figure that out too. I think it's gonna get there. It's natural. Because it's commercials. Exactly. But there's no way I'm about to let this creator sit on my platform for hours making all this money. And I'm not throwing that. It's gonna get there, bro. I think TikTok's whole model is making it look super creator friendly in the beginning. And they come behind and be like, all right, y'all love it. And they go a little back for it. And TikTok, not TikTok. Instagram did the same thing with IGTV. You get ads on your videos over whatever the length is. You get ads on that shit. I go back and look at my videos sometimes and be like, oh, you made 80 cents from ads on this video. I'm like, damn, I get ads on my videos. That's crazy, right? So I think the fact that TikTok, they're either gonna have to aid and make a space for the lives to live. So they can run ads on it. Or they're going to start running ads on the lives while they're in action. I think it's gonna be that one. That's the pimp shit right there, bro. Yeah, bro, crazy. You on the pimp talk with it. Like, hey, man, you ain't about to sit on my platform. Making money? I ain't taking a piece. Hey, throw a piece. Come on now. Go ahead and give me that piece and go back out there. Man. Throw that thing, sing a song, do whatever you gotta do. But they already violated them on the donation percentage, too. I think TikTok take, like, 30, 50%, something crazy. So maybe not, man. They already violated them on those. I mean, enough? What is enough? What is enough? Man, I don't know, man. I feel like if I... They gotta be crazy, bro, like, looking at your analytics and saying, like, damn, this credit man in 100K lives. I mean, we made at least 50K. I'm gonna go check them donation tickets real quick. That's shit. That makes sure that shit paid out. Oh, now, he's 20K short. Hey, block him. Sean, we're gonna play that shit over here at TikTok. Oh, he had the cash app anybody else? Block him. We're gonna play that shit over here. Hey, bruh, for real? That's exactly what they be doing, man. Like, legit. But they're a lot... I think they're a lot more lenient on the net. I had a lot of them, so I got kicked off with just saying the word cash out. This was crazy, bro. That's what happened. So I was like, yo, what's your... In the comments, I was like, yo, what's your cash out? I was like, what's my cash out? And it ended immediately. And I was like, oh, they really don't play that shit. I mean, I haven't said the C word on TikTok a lot of times. But TikTok, TikTok, we having people like they are in prison or something, bro, in their lives. They're like, oh, nope, I won't say it. I'm gonna write it on the wall. That's my shirt. You know? I'm over with it. Rhymes with cash app or something like that, bruh. Yeah, that shit is funny, bruh. It's like that TikTok... They really have a stronghold of the game and I don't really see it changing for a very long time. But you know, look, it is what it is. I think the benefits outweigh the cons from an individual level. Yeah, 100%. The macro, okay, look, there might be a little bit of a strong army going on, but as a way to get up and the amount of visibility they give you, just look at that way. You don't have to pay for the market out of pocket. So you're getting like a little, you know, a loan that you never have to touch the money for. Yeah, it's like we bringing you the money. Yeah, we bringing you the money. We just want a little commission. That's all it is. It's like a sales route, bruh. We're gonna brand you the leads, man. If you're getting the expensive money, we're gonna all cut that, bruh. We brought them to you, you know what I'm saying? That's all there is. They taking the YouTube route, bruh. I was saying that, like, where YouTube, you know, anytime a YouTuber comes out, has that criticism with YouTube, they never respond back. They're like, where is she gonna go? What other platform are going to cash you out 100 bands? Where you going? Instagram? Yeah, exactly. You're going to Facebook? Instagram? Yeah, come on, bruh. They're gonna, like, get to that level of... Cocking me. Cocking me. They in their bag. They feeling themselves. I'm like, bruh, where is she gonna go? We just pushed $300,000 people to your video in 20 minutes, but where is she going? Who gonna do you like that? You like that? You're right. My bad, y'all. Oh, man. No more cash-ups.