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Western Union® MoneyWise™ Card

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Published on Jul 11, 2011

WHY IT WORKED: This award winning spot sets the tone with a large "yes!" graphic in the opening. Slice-of-life testimonials emphasize the key benefits, and a $10 bonus sweetens the deal. Consumer has the option of calling or enrolling online via an iFactz-enabled URL (our proprietary DRTV-to-web tracking system). Considering Direct Response TV? Learn more at our Customer Acquisition Intel Center at http://Y37.acquirgy.net. Case: http://Y3E.acquirgy.net

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