 Hey Coach, welcome back. Today I want to talk about how to establish a better culture within your business. So this is going to be a shorter video and I hope this helps you out, okay? But here's a great way to think about the culture that you have within your training program and not only with the kids that you train, but with the clients they have, with the parents that are paying you month after month, right? So here's how you want to think about this. If you are just showing up to your sessions once a week and you're training Johnny, Johnny comes to the session, he does great and you say, all right, Johnny, I'll see you next week. And you don't talk to Johnny between that session and the following session. You don't talk to their parents. There's zero communication. All they're coming, the only reason why they're coming to your session is just to train with you. That is piss poor. You do not want to run your business that way, right? You want to have a higher level of service with every single client that you train. So here's what I'm talking about, right? Every day you should be in touch with Johnny, making sure he's being accountable to your program. What's he doing on his own? No, how's he doing at practice? How's he doing at his games? What's he struggling with outside of your session? That takes you from being the coach to being the mentor. And when you're a mentor, parents will trust you more. They will buy from you more and they will be in your program 10 times longer than they would be if you're just a coach. Anybody can be a coach. This is probably the fastest growing industry right now, probably in the world. Coaches who want to become private trainers or they want to do stuff in groups or cancer clinics, anybody can do that, right? There's no barrier to entry. You don't need a certification to become a coach. Anybody can do it, right? But if you want to become a higher level coach and you want more respect, you want to be the mentor and here is one way you can do that, right? Not only by talking to your players, engaging with them every day, you want to rally up everyone in your training program and take them to go do things. This way your clients are spending time together now, right? And there's nothing that's better than having all of your clients who don't know each other spend time together because now they share a common bond, which is your training program. Here's a very easy thing that I've done in the past. With my soccer, there's college teams in my area. There's pro teams in my area. I don't have to go buy tickets for all the parents and all the kids, but I can invite everyone to come out and let's go watch a game together. Let's go spend time together outside of our session. Again, this shows the parents that you are not one-dimensional just about your training. It shows them that you care about their kids, right? And I'm not talking about just doing this just to get more clients. I'm doing this because I know when I rally together kids and I rally together parents, I want to do that so I can spend more time with the players that I train so I can get to know them better. If I can get to know them better, I'm going to be a better coach. If I can get to know them better, they're going to be in my program longer, right? And I just see this problem over and over with coaches that ask me, they'll say, well, Ben, I don't have players committing to my program consistently. It's because they're not doing stuff like this. And I know it's because they're only focused on the session. If you're just focusing on the session, that's so short-sighted, right? That's like me going to get math tutoring when I'm in high school. And I'm only working on math during that time. And in the rest of the week, I'm not doing anything on my own. And I'm not getting any accountability from my math tutor. That makes zero sense. How would I expect to improve that way? And I see so many coaches run the program that way where they're just one-dimensional and how they help, right? So you want to be multi-dimensional and be able to rally together the players and the clients in your program, spend time hang out with them, and other things that are going to add value to what they're doing, right? So whatever sport you coach, it doesn't matter to me. There's going to be events. There's going to be high school games, college games, pro games that you can go to and just invite everyone to come hang out with you, right? That brings everyone closer and together. So I hope that helps you out. Again, if you are interested in getting my 101 help, head to my website. Just go to www.buildmysportsbiz.com. From there, I have a free phone call setup. You'll figure out how to do that once you get to that page. I'll see you guys next time.