 From San Francisco, it's theCUBE. Covering Girls in Tech Catalyst Conference, brought to you by Girls in Tech. Hey, welcome back everybody. Jeff Frick here at theCUBE. We're in downtown San Francisco at the Girls in Tech Catalyst Conference. About 700 professionals. It's a really cool conference. It's a single track, two days. All the presentations are about 15, 20 minutes of people telling their stories. A vast majority of women, a couple of men, I think they brought in some younger kids to get inspired. So we're excited to be here. It's been coming for a couple of years. And our next guest, many time CUBE alum, I just know her is Sandy Carter. She does have a title, VP of Enterprise Workloads at AWS. But I don't know, Sandy, how long have you been coming on theCUBE? How many years? Oh wow, I don't know. Too many to count and we don't want to admit to it. Yeah, it's true. But thank you guys for supporting events like this, Jeff. Because I know that you guys have been supporting Women in Tech and Girls in Tech for so long. And we really appreciate that very much. Thank you. Thank you. And it's so important and we love to do it. And we especially love when it's right in our backyard, which makes it really easy just to grab some crew and run up here. So give us an update. You are chairman of the board now. And I think we've talked to probably three or four board members today. It's a really impressive group of people. And Adriana has done amazing things with this organization the last 11 years. And you're sitting watching it grow internationally. The number of events, the types of events. Give us your perspective. Yeah, so I think Girls in Tech is an amazing organization. That's why I decided to join the board and then to take on the chairman of the board position. And the reason I think it's so powerful is that it's really focused on young women, millennial women, who are looking to become business owners, leaders, entrepreneurs, and who want to apply technology to make themselves more competitive. It's, you know, I know Adriana came up with this in 2007, but even today, the mission and the values are still really relevant. These are the top things that women need to know about today. And this is really about filling up the pipeline, sharing experiences. The conference today, I don't know if you've got to hear any of the sessions, but they're really not about, you know, let me do technical skills. It's really about how do you break through the next level? How do you grow your business? How do you scale? And so it's really those type of topics that we can share experiences as experienced business women with others so that they can learn and grow from that. Right, and just a really simple stuff, like, you know, raise your hand, take the new assignment, take a risk, you know, go- The crooked path. The crooked path. That's what I was looking for, you know, do something that you don't necessarily have experience in, whether it's finance or accounting or HR or product management, sales, you know, take a risk, and chances are you're going to get paid off for it. And I think those simple lessons are so, so important. And then of course, which comes up time and time again, it's just to have role models, you know, senior role models who've been successful, they have an interesting story, they have a crooked path, it wasn't easy, wasn't even defined, but here they are successful so that the younger women can look up to them. Yeah, absolutely. And I think that it's, you know, the big message today, I think for women was have the confidence. Basically, that sums up what you just said, right? Be confident. And even if you don't feel confident, show confidence. Right, right. Which I think is so important. So you can tell you make it, right? That's right, you got it, you got it. Because everybody else is, you just don't know it. That's right, that's right. You think they know what they're doing, they're doing the same thing. That's right. Well, it's interesting, one of the stats today said that men will apply for a job if they have 60% of the qualifications, women will only apply if they have between 90 or 95%. Right. So I think, you know, being able to know that you're confident and that you're going to make it, that you're going to do things and go ahead and take in that risk is really important. So the other big shift that we've seen in this conference is really the corporate sponsorship. So AWS is here, obviously you're here, you're on the board, but the amount of logos, the size of the companies on the logos has really grown a lot since I think we were first at this one in Phoenix in 2016. So not only again, is it the right thing to do, but it's also a really good business to get involved and you get great ROI for being involved in these types of organizations. That's right. You know, innovation is really about having diversity of thought. And so having women, having, you know, different colleges, having different sexual orientation, just diversity really helps you to innovate. Right. 93% of CEOs said that innovation is their number one competitive advantage. So we're seeing a lot of companies now pick up on that and know that they've got to come and they've got to be attractive, not only as a company that people would want to work at, an employer, but also just as a company that you might want to do business with. So today I love the story of GoDaddy. You know, she was saying GoDaddy was targeting small businesses. Well, most of those are run by women, but they weren't doing the right targeting. So I think it's a phenomenal change that we were seeing with companies like this doing the support. Yeah. AWS, Amazon Web Services is proud to be one of the major sponsors. We had Charlie, one of our SVPs on stage today, chatting about lessons he've learned. But we've also done things like understanding, you know, how women are buying and we're doing focus groups and we're doing different things like that to really help us gain insight. Right. So final question from the board point of view is you look forward and the expansion opportunities, they seem almost unlimited between the countries, the participants and the variation and types of events that you guys are undertaking. It's really quite a bit to bite off. Well, you know, we have kind of a two prong mission. One is for entrepreneurs. And so you're seeing us really emphasize classes and things like our Amplify event where we have women come and pitch ideas that really grow that side of the business. In fact, I was just in Cuba last week on behalf of Girls in Tech, talking to female entrepreneurs there and how we could help them because they really want us to set up some classes there to teach these entrepreneurs how to grow. And the second problem of our mission is around technology and coding. So we've got classes, we've got things with AWS like WePower Tech so that women can learn technology and use it for their competitive advantage. So while it seems like we're doing a lot of things it's really around that two prong mission, entrepreneurship and that coding technology focus. All right, well Sandy, thanks again for stopping by and really congratulations to you, not only in what you do at AWS but really it's a very, very important work with Girls in Tech. Great, thank you. And thank you for being so supportive. We appreciate it very much. Our pleasure. All right, see Sandy Carter, I'm Jeff Rick. You're watching theCUBE from Girls in Tech Catalyst in downtown San Francisco. Thanks for watching.