 All right, welcome back. You're still hanging up with us right here and why in the morning and I am so excited What is no happening? All right, welcome back once again, you know, it happens your live when TV things happen So that's what you know. It's a live programming. But anyways, thank you so much for hanging up with us I tell why to prefer channel is the handle political social media platforms and just in case you don't know the hashtag to plug in on is Why in the morning slash Thursday vibes as well at Brian's a corner one is mine And if you're not seated in front of your TV by the way, we are offering you this service for free, okay? WWW don't see order KBC 4 slash y 2 5 4 is where you can streaming at the comfort of your own time without hustling Struggling or trying to look for a TV screen. Okay, but anyway story for another day So continue to interact with us now one with us in studio is that one of the founders or co-founders offer the Overminder associates and he's going to actually take us to the journey of how to develop, you know amazing website and how you can incorporate it in your business to ensure that your business is flawless not it not only just flows as a by flawless by the but it has that, you know Beautiful amazing outlook, especially in a day and age like this way. It's all about colors. It's all about customer service It's all about feedback. How can you ensure that you have a website? That's a customer friendly as well So going to talk about that in joining me love with us in studio is a Nick Mothumbi. Good morning. Good morning Welcome to I-254. Thank you for having me. All right, so let's go straight up You know that the number of your brand is really, you know amazing as well How did you finally come up with such a name and over, you know of a mind over mind? It's actually a very interesting conversation it's The whole concept behind it is it's sort of a think tank, you know Where we kind of come up with ideas in brainstorming stuff like that to come up with ideas that push brands to the next level So, you know think tank over mind it's like beyond beyond what meets the eye and beyond what meets your thoughts So one-on-one together All right. Yeah, so how many are you? Just two of us still are still are two. Yeah, but you guys have money to actually work with Amazing mainstream brands that have you know quite a huge following and an impact in the country as well How did you get to that level where you know you had all these clients coming to you before even starting now? You know having you know to do because I know at some point You have to do free work. Yeah Yeah, but this guy who makes website I'm like who is it? Can he come and give us a demo right? Yeah, so how did you have that you know massive outbursts? So as much as I want to take the credit You know most of the work is I am lucky enough to have a very Experienced partner. It's very cheap Richard. So he was he's been in the game for a long He's been there in the game for a long because you know they say if you want to go far People your age you want to go further hung out with all the people so yeah He's been the game for longer. So his resume portfolio is much bigger All right So through him and his experience and now my experience, you know, it's kind of new age and old age kind of brought together We managed to bug those those contracts. Yeah. Yeah When was this one was this officially? Overminded hasn't been existance since 2016 17 right 2017 yeah, so it's almost clocking half a decade full half a decade, right? Yeah, which I know you have a lot of experience now But before you went settled on the name Did you have like maybe did you visualize an idea that maybe if I want to start this website or a start? Because it's an associate company. Yes, it is. Yeah, did you hope did you like visualize it before you even come with it? In what sense and I read that, you know, we we sat down had a meeting with your partner Like you shut down and agree we want to start this website so that you know, it starts helping people to solve such problems Did you have like such initially? Yes. Yes. Yes, because back then back then we were kind of Tipping into the digital kind of quote-unquote Evolution it was it was it was still in existence, but not as much. It wasn't been given much attention so we decided, you know, what's what's missing what's going to break the gap and We realized that most most brands and most companies have some really really nice offline presence, you know They have nice burners. They have nice posters, you know, they have really really good stuff offline But exactly but online the match you can just find about them is probably a Google location You know and that does it if you're a consumer trying to Get information about a brand the Google side of the Google location is just not enough That will get you there, but it doesn't give you enough information for you to make, you know Sound purchase decisions, right? Yeah, so you came in to like help brands now have a good presence online Digitally, yes. Digitally that is. Yeah. Now speaking on that, how can a company? Let's say for example, I asked why we want to have this amazing presence online You want to have feedback maybe all of us want feedback. Yeah, be it a brand be it a company Be it a business we want feedback from our clients How can we create that presence online so that we hear people talking to us giving us feedback about our products? How can you do that in terms of even web-siting? So You know, there's digital is a very very vast scope. Yeah, you can just say, you know, you're going to it It's not like pouring a cup of tea and calling it a day, you know, there's so much that goes into it but on the website side Unfortunately very unfortunately for most local brands most of them think once you put up a website, that's it But our website is a lifetime of engagement, you know, so today we've come we've come through as our mind We've given you guys a really nice website, but if you guys don't keep updating it today is on the 15th 15th of December, right? So if by maybe January or 15th January next year, you're still going to be having the same content That means you as a brand are redundant in matter in matters of what in matters what you do, right? Right. So number one Number one the very first point of kind of correction is always always and it keeps insisting this content is key Right. Do those blog posts do those service updates do those portfolio updates, you know You still you say like on this day and this day we hosted this guy on this day and this day We did these we did these driving stuff like that, right? So just keep pushing content Way back to back relevant content. Yeah, yeah, because I remember when I think when I was in campus because I left campus Yes, I left campus Kittambar Those times, you know, you're given an assignment to go and create a blog Yeah, and I think there was a there's a huge battle between understanding a blog and a website and perhaps at live YouTube You know clarify like what exactly is a blog and what is a website before we come up to now? How do you even create it from scratch? Yeah and incorporate it in a business now? So basically more often than not a blog is part of a website, you know, it's where you put all your written work You are day in the life of Sakua, you know Mornings with Sakua stuff like that. That's that's the blog part of it. A website is the general the kind of now The umbrella body quote-unquote for lack of a better luck. It's like even the host for the web Exactly for the blog for the blog. So now a fully-fledged website will probably have a blog Portfolio, that's basically what you've been doing services. What you actually do a contact a contact page and about page In more complex situations probably with an e-commerce store You'll have a short page and stuff like that right a blog is just it's just a part of the website and more often than not It's what that brings People to your website. Yeah makes it interactive. Yeah, yeah This means it will have a writer's page Writer's icon as well. Yeah, and even have a videos icon as well Yeah, and in the world of tiktok and you know the rest of this I can only imagine after tiktok What is coming next? You know, I also do content. So I have a content creator. Yes, right Yeah, you do vlogging or you I do I do I do food tech and lifestyle content. All right Yeah, so I also have a podcaster I know it's just just I just do tiktok. Yeah, I took an Instagram. So what I did is I have a recipe blog You see the so I integrate the Instagram posts to the blog such that if you go to the blog You don't need to leave the blog right to go back to tiktok If you if you want to see a recipe from a tumbo, it's everything is there click it Everything is that the video is there step-by-step procedures ingredients. Everything is right there Yeah, so it makes it kind of cuts down the consumer journey yet still being as effective as what will happen if they burn tiktok Came back come back to IG. Yeah, and then switch to you to exactly like keep jumping between platforms And you know one of the people are busy like we want to watch a 15 seconds video Yeah, it even applies to musicians who make long videos. Yeah. Hey me. I can't watch that long video Nobody has a party, you know, you want everything we will play short stuff Hey, so and I love the fact that you know, you're doing it for our website now Let's get back to the website. How do you create it now from scratch to a point now? You have to incorporate now like let's say you spoke of tech human tech content as well Even food you cook a lot all year. In fact, my man argument was like, what are you inviting me to this cook out? Full up man. Full up any day I love to actually see how you prepare your recipes from scratch to yeah to finally now having the the final meal Yeah, and it looks a sumptuous when you post it. I'm like hey, man Chef let's get back to the way. So how do you incorporate it now and have like just a specifically website for cooking for Entertainment for mental health. How do you create that from scratch? So? What normally what you do before before even commencing building a website is Identifying the needs that you need to satisfy, you know, you kind of come up with a goal list You say for instance, if it's a recipe blog, I want people to get recipes I just one click. I don't want put this you start going to do on Google Google in my tumbo recipes And then coming back and stuff like that. You want to make these They put the whole point is to make they use a journey as short as possible. All right, but still effective So what you do is you decide the goal is to provide recipes in like the shortest So you've already identified a goal. So how do you go about it? You decide now? For instance my domain AKA URL is a mutton beneath.com, right? So I'm a mutton beneath.com. I cannot put my portfolio and recipe blog you find it Yeah, I can't put my portfolio recipe blog and you know and everything else all I also have a blog blog Actually, when I started off I was blogging. Why are you the ones who are writing like Edgar Barrett actually? No, no, no, no, no, we were doing like Bico, you know when Bico Zulu, right? Yeah, because Zulu Magunga back in the days in I think I was fresh out of campus 2017 you take right used to do blogging So what you do is you can either do a sub domain a sub domain That's blog.mutton beneath.com, right or you can do a folder. That's mutton beneath.com I even don't know what that means Technical Jaguar So a sub domain is like a mini a mini website from the parent website Okay, yeah, but now it shares there. It shares a domain extension. It's like a mini website Oh, is it like like for example, sakwa.wadpress.com or something exactly So the primary domain is wadpress.com All right now the prefix sakwa, the prefix sakwa now points to your specific Yeah on the wadpress website, right? You see but now you can customize it and have your own like have sakwa or something Yeah, yeah, yeah, yeah, which means you have to buy or something you have to buy a domain hosting Okay, which now has become pretty cheap. I think from as low as 5000 we can get that 5000 is a lot bro Just to be 12 Gs man There's also by this someone who requested 250,000 to buy a domain for it was a business and I'm like bro, what do you know if they're buying a server It's possible even more You see if you're trying to run services like uber you cannot just get any any any server You have to get a standalone server like our whole last building for that stuff You know, you kind of get you have to get a lot of space a lot of computing power and stuff like that So you cannot compare needs for brands like uber to brands like, you know Personal brands or our portfolio brand like you for instance if you're to do SAP or or in my case with a minute calm My my needs and ubers needs are like all the parts, you know at any given time Uber is probably handling probably a million requests, right? Mine's probably handling a hundred maybe 200 a day And that's a lot of traffic like people visiting. Yeah, it is I feel a lot about you really cannot compare it to ubers Cuz we were talking about at any given time probably any any any one hour They've probably handled a million requests. Yeah, so it needs it needs to have some serious uptime and stuff like that Speaking of that corner corner time are you here to upset him hang? Yeah, I go, but I've never seen Safari comes website to me hang I don't know. I don't know what they do behind us. What usually happens in the back end of our website So they there are a number of reasons that happen for that for that to get there, but mostly it's normally We see when when you buy when you buy a domain and hosting for a domain is like the address Simply put is like for instance, this is why 254, right? Yeah, so that is that address 254 which is Around around this place KBC, right? That's the address But now there is a place where you put your you store your files you store your website files That's a hosting so the hosting comes with Comes with storage when I put up your files your website is like 2 GB you 10 GB That's how you work and buns. There's a lot of storage. Yeah, no, actually, it's not at this time and age It's not so let's say 2 TB's is could be a lot. Yeah, 2 TB's a lot 2 TB Well, normally normally I tell people 50 GB 200 GB works for for small to medium websites Yeah, yeah, because more often than not if it's stuff like videos I never upload videos on my clients websites, you know in an edge where tick tock YouTube Instagram provides embedding I don't see any I don't see any reason why we will go tiring your resources when someone else is offering you the same for free You know, right? Yeah, you don't have to reinvent the wheel So what happens for a website to hang is more often than not is you have random resources So probably you have a boundary to say 30 GB monthly That means the traffic to and fro from your site is that a GB So if someone accesses a page, that's 2 MB. That means they have read 2 MB worth of data from your website Yeah, yeah, so if we get 10 of those people, that's 20 MB So the more the more they are the more the more your resources are straight So right so you'll get a for it's a 404 error not found normally that one is for when something has been deleted There's a 301 error. That's a permanent redirect like it was moved Is it is there something like 504 504 504 is not found Yeah, it's not found you click on a link and there's like and then there's another one that gives you like yeah You mean exactly. Yeah, there's so many eras is 301. There is permanent redirect. There is a 404 404 is not found. There's um, I think 501 I'm a 504 one one of those numbers for like now That one's actually down your resources are what I normally tells you there Tells you NGIX and then gives you an error code, right? So more often than not you can always tell what they if I see the error code I can always tell what the problem is, right? Yeah, which is amazing. Does it does it include coding? Oh, there's one of my cousins He's he just wants to be a coder. He's in like one of the main one of the main things happening in IT right now Like someone wants to know how to operate our website on the back end from you know Twitching and twisting stuff behind the website. Have you also done it coding? Yeah, yeah, yeah, but um, is it related to a website as well? Definitely definitely for you for you to build up itself to be really good at coding You should be a coder. Yeah, you should be a coder because you see that there are there are specific elements of a website that we Just don't put up, right? You have to write code code for it. For instance, you The best the best the best example of give is on my website. I have a cost calculator So basically I find it much easier to send someone a link to the cost calculator when when they're not sure of what they want It matters websites. Yeah, so you tell them do you want any commas website? You want a portfolio website? Do you want you want a portal website? Yeah, so yeah, you do you want a portal website? What will you want on it? So the more you go ticking that the more you go ticking elements you want on your website, right? It kind of tallies it for you and gives you a cost estimate, right? Yeah, so that's something we just we just kind of slap on is that just like that. Yeah Yeah, I've seen a lot of companies not advertising for people who know how to code It's like it's the future of IT now and even websites as well. It is. Do you offer courses? No, unfortunately not, right? You should at some point When you get there Let's come back to some of the products that your company offers Yeah, of a mind associate. Yes, and it's it's interesting. You've worked with amazing brands including the hubcar in the council restaurant Alibash a ref would you have mentioned before? How did these companies all of these mainstream companies, you know spot you? I would say and you are also an award-winning, you know Yeah, yeah, I mean 2019 or 2020 month. I am really bad at that's a bonus carrying around I stick in it and stuff. So we won Created a website to tell you okay. It's a pet food website. It sells stuff for pets, you know Cat food dogs dog food, you know, toys. I know So we won best a great business cycle there. Yeah, that's in 20. I think 2018 or 2020 So before the pandemic. Yeah. Yeah, just before the pandemic Also, I think I hear later. There's a there's a there's a platform called a good estate online Okay, so what they do is they go ranking websites for, you know, usability and stuff like that Yeah, my website was ranked was ranked. I think I'm a true They give you like a physical award. They give you they give you a bonus like how when you win big Logo ads, right? You're giving a banner. All right Like a plaque for you exactly because you see at the end of the day because you want it for your website It really makes sense to give you a plaque that you just keep on the desk All right, you know, you're given up a banner real nice But also also on the website with it feature on the website. Yeah, I think I still is Check out. I haven't checked it out. So How we got spotted by these brands is my my partner Richard Has been the game for a while and he started off in agency. So so It's you know, if we're being very honest Networks really do go a long way. Yeah, so I'd say it was it was a nice blend of networks and work ethic Yeah, so we were just where we were supposed to be when they were looking and it was easier for them to spot us Because our previous work spoke for itself, right? Yeah, and here you are. Are you expecting to win another? Oh, yes 2023 is going to be crazy a kid you know a man 2022 is done now. I love you to just explain to us just a little bit Yeah, some of the services that you offered especially for the hub Karen I'm interested to to to know what you offer the hub and then there's alibi Sharif There's extremely in cowish and many others. What are the services that you're offering them? It's pure general scope digital cons, okay, you know are creating posters are managing their socials, you know Managing managing there. What do you call it? You know for with coms it comes there so much that goes into it. So purely a better. It was more the calm side Yeah Good question coming through from upstairs the thing. How can someone earn money from a website? Good question. That's a really really good question. As I say Most brands and individuals think once you create a website, that's it You know you create a website on 15 December 2022 and call it a day You don't want to go back there. You see it's like it's like buying a car You know once you buy a car you have to keep servicing it You know you have to keep fueling it you have to keep oiling it and stuff like that same thing applies for a website Yeah, so for your website to actually start earning more often than not how it ends is via ads It could be affiliate ads or you could be an ad service provider like that sense So once it is incorporated on YouTube by the way, yeah, exactly exactly So once you reach for YouTube, I think you have to hit is it 1500 watch 4000 right now it's 4000 watch 10 watch 10. Yeah exactly so for for I think for websites You have to hit a certain threshold of traffic traffic Yeah for you to be allowed to actually have access on your website On the flip side if you do not think you that's the way for you to go you could partner with brands. I see people like There's One of my clients. She does she does she does she also does cooking content She has a book and stuff. So she partners with brands, you know For this I should drop our partner is like say a shopping town Where they sell quick utensils and stuff like that that you put up the banner on your website So once I want clicks on the banner it takes them to that to the to the sellers website And then now of course it has an affiliate link, which now the client will know that the sellers will be like Okay, we got this much traffic from your website, right? Yeah, and that's how I finally you get to you know Something yeah, but I think for YouTube is different because you know, you have to have the CPM You have to have watch them as well as well, you know number of ads running But yeah, there's also sometimes it's annoying you click on a website You want to read something but the odds are taking too long man How can we even shorten ads from a website even YouTube you want to watch a video add after add add About what is happening at the back end? You see these people are trying to make money, right? So they are forcing ads Unfortunately, unfortunately most people do not really care for their consumers You should care about you know Yeah, because they because I what you're saying is true You'll go on to a website and add the poppy especially on your phone Other popping in from the bottom from the top from the side. No, like it's it's like watch five seconds add Oh you scroll it's a pure clown show, you know, and and it's not supposed to be that because the user experience is really compromised Yeah, if I scroll twice twice and I get an Adam, I'm leaving your site. It's that simple. I'm leaving your site So I think there are better ways of incorporating ads into websites, you know Don't even making them look too obvious. There are nice ways of doing it But in in in regards to what do you do to kind of mitigate that as a user? Don't don't tell them I told you this don't tell them I told you this but you could use an ad blocker Wow Yeah, yeah, it's an extension. It's an up. It's an ad blocker. So I didn't say that you didn't hear that Yeah, yeah Now for business if I for example why we want to want to have a why are running Can you have why are running on citizen TV? YouTube like in yeah, but is it possible to Now this is on a website, can you have like a company's business ad running on another business ad? Yeah Okay, yeah, because for instance as as over mind if a company that does not conflict our interests approaches us for ads What would we what would we say no to an extra buck? Right. Yeah, and if I mean if we agree to there if we agree to what they are all about and They're their business is and we don't have a conflict of interest. I mean, it's another day to make another dollar Right. Yeah. Now. Let's say let's switch back to don't use the underdog local money in jitona. So I'm gonna look okay So I'm underdog where? What are footer under the dog? That could you The president I must say my old services are going to be digital including I think up to now It's it could be 500 services for Zagawa. All of them have gone digital now, right? Including uh, Jim Huride make one Monday that theme was also tech. Yeah, right now for For the local one inch you could change it when you're mamboga, so you know, so on I'm viewer. Hmm from next year I'm gonna put a business here quick. What up? Is it going to help them to to to operate and run the business is successful, especially a mamboga was selling on menna and Avocado to be very very honest. We are not yet. Yeah, we are headed there, but we are not yet because Um, let's use you as an example, right? How often do you visit your mamboga very often? How may that's probably once a day, right? Right and and whenever you go there you're getting like groceries. You want to see your tomatoes You want to see your audience you want to see your avocado, right? You want to get a feel of them? You want to touch them? I want to somehow not touch Exactly. Now I understand Yeah, I understand I understand that you really want to go digital and stuff like that But that that that calls for so much integrity from both sides of the other divide Right because if you use a mamboga will go digital if I ask for tomatoes and you bring me squashed tomatoes That is not what I asked for. I'm appealed. Oh, you know, like our unripe tomatoes You know, I asked for tomatoes on your up and you deliver which is what happens most of the times We have seen more time and time again people what you asked for is what deliver It's like Juzy there's this momma from Tikka Road ordered pizza Kale Tocha party tattoos in a kato and the delivery guy just vanished Boy, I hope you took your direction See no evil here no evil What is all happening now because it seems like even the future of it is more disenfranchising than more than empowering, you know If people were to adopt Our culture of being honest, you know, what you see is what you get, right? It will really really go along because for instance, I keep telling even most of my clients more often than not For certain business, you do not see the website more often than not reason being the resources that are required to keep our website up and running Yeah, we'll be directed also maybe in stock and stuff like that for your business to keep growing Yeah to a level whereby you feel like that because the whole point of our website is how to meet your your systems If you are a mamboga, you want to make the whole system work the whole process from when a client comes on board to the point They get their delivery, but now you Mamboga a proper proper E-commerce website goes for around that $500 right service fees at $500 that's we would take 400k Yeah, yeah, exactly. How many where are you getting this that 500 if you can't even have your business run Successfully running out of stock now. So I tell people instead of going the website. How about we have we have really nice? Real nice platforms. Mr. Graham has a shop Facebook has a shop. What's up has a catalog? Yeah, he's only Twitter Elon Musk But odds are too much on Twitter anyway, it's going to kill. So for instance what's up catalog is easiest way It's literally it's literally any commas to all your own on your own business. Yeah, what's on what's up business? upload your products and then any time someone asks you for Catalog of the product is in the catalog link and that's it, you know You work with what I tell people work with what you can for free. Well, you scale up towards now Getting proper proper. I'm not saying these are not proper tools, but you see there has to be there has to be something that gives at some point You have to keep you have to keep scaling greater heights Right. Yeah, and I love the fact that you spoke of for Instagram because on Tuesday we interviewed Ilan Wenda the creator of the mantra podcast and he was telling us how to make use of you know, that Shopping tool on IG, but if someone who was watching today and they want to ensure their business is Massively present on IG and use that tool. What would you tell them? There are not ways about it. They are not ways again be very honest about it. Okay, do not do not women Women are most affected because women go as they go buy heels online They're told it's a number seven turns out. It's a number seven UK Right. She's a number seven US or it's five thousand kumben. Yeah, so tattoo up on Gara. Well, that's Exhibit and phrases are a whole new conversation altogether But I keep if you're going to go to the Instagram shop first of all be very honest They live of what exactly you post and then the other problem people have is using photos from online You know, and you know very well lifting photos on other websites, you know And you know very well what you have is not what exactly is about to that quality Yeah, because you see the moment I come on your site and I see a photo of this shoe I am expecting exactly when you order it. You should have that is exactly what I'm expecting, you know, and and issues like size material Fabric every single detail every single detail because but the time I'm buying it If it's a t-shirt if it's a shot like this, um, if they even say it's linen Yeah, I'm expecting a linear shot bringing me a polyester shot that that's certainly me. Yeah, that's certainly me Yeah, have you seen those memes? You're like what you ordered? That's what was the liver? Is it bad? It's crazy. Do you trust delivery sites? Especially I don't to mention them. Hey, I said, hey, you're hating No, no, no, no, no, so you could mention that amulet. Yeah, but there are scandalous by the way and they're running businesses But scandalous as well. Yeah, how could we do away with you know with such constant events happening on Websites as well because you click to our website You're ordering food and then you don't go to a party Mandanda instead of like chicken teriyaki, whatever so On there as a turkey, there's not much I can do to mitigate that because mine is just build a platform, you know The mind is just tell you I have given you a platform for food deliveries. Yeah now It's up to you. It's like what happens between you and your client is entirely up to you Again integrity, right? If you say you're going to deliver Chaco Dondo, please. Please. Please. Please. I don't want to find maize in my Dondo But I wonder pizza, you know It's a possibility now it's the delivery guys It will be anything It's a possibility I've heard of cases in South Africa. What do you mean in South Africa? Right here in Canaero, I'm a cooler. I'm now on the other half of it. Say I took a bus to Deliveria and I ate in town. And then I went to Movenpika because it was lazy. And I packed two of them. And I packed two of them because I was hungry. And I ate them because I was hungry. So I think now that's the disadvantageous part of it. Well, of course, every new system, every introduction or whatever, we'll always have a downside to it. The downside is we do not have... And also, you see, there are no laws yet put in place to govern such things because if right now you ask me to deliver, you know, to deliver what you're saying, pizza, and I deliver chaponbili with a lot of eggs, assuming you'd want to sue me, how exactly do you think that will pan out? Yeah. Exactly. I'm trying to just check through this website. There's a place you talked about store design and architectural visualization, which I feel like that one now deals with even houses and interior decor. Yeah. Yeah, we do... That's on the overall mind side. We do 3D mock-ups. So, for instance, if you use Y254 looking to redesign your set, so we kind of come here and kind of take in how this current set is like, and then now we do a 3D mock-up of how it will look like after the redesign. You know, we put in the backdrops, we put in the lights and everything, and we put in Sarko there, you know, and it's a 3D... How much? No. It's small, man. It's small. You'll tell me when you're done. Yeah. But I love the 3D set design because it looks beautiful with lighting. I did one for Magical Kenya while parking. It was amazing. It was amazing, man. It was amazing. Yeah. And have you had clients as well that have approached you that you've made something for them, apart from Magical Kenya? Yeah. Yeah. On the design part, on the 3D part, there's one we did recently for... What's their name? What's their name? What's their name? We did mock-ups also for Toyota recently. You can find them on the Overmind Instagram page. Okay. We do very realistic mock-ups for their 4x4. Okay. We also did one for some housing, some housing plan that's upcoming. Somewhere, we don't name it yet because we're still on the idea with the client. But we also did some structural designs for some housing plan for the reception area. Right. Yeah. And I love the fact that you are so strategic and tactical. And you say we are fluid on execution, solid in our approach. You know? You're intentionally like that. Yeah. Yeah. There are no two ways about it. Right. Either the right way or the right way. Yeah. So what are some of the sentiments or what is the feedback that you constantly get from your clients? As a web developer, and it's something I am actually actively addressing at the moment. Right. As a web developer, I have realized up to 70% of my clients do not... Hosting and domain is renewed annually. Yeah. Up to 70% of them do not renew. Okay. That means only 30% of these people actually need their websites. You know, if you are going to have a website and not renew, it means it's not a business to you. So it's not feedback that gives me one-on-one. It's feedback I make reductions as a professional. You're like, if this guy do not renew, they are hosting. It's because they do not need... It's because they do not... It's either they are... Why was it all that? Or they do not need the website yet. Right. So as a web developer, that's something I'm really working on. You know, just telling my clients, just because your friend in business got a website doesn't necessarily mean you need one. Yeah. Yeah. Just take your time, ease into it, see how that goes. From these brands, let me guess. Can I guess or can I just say? Anyways, let me just say from these kinds of brands you've worked with, bro, you have money. You have money. Gujaribut. You have money. Gujaribut. Because from the hub, Karen, from... That was Kitamobana. This is Kitamobana. That was Kitamobana. Progress 3D product. I think that is now web-designed. For 3D products? Yeah. That's actually more of more cups. More of cups. Yeah, more of more cups, yeah. All right. Now for someone who is watching you right now and they want to access your services, do you have like an office apart from the website? We used to have an office COVID happened. Yeah. COVID really, really hard as... Zoom. Thank you. So Zoom and Google made it easy for everyone. But for the web-designed part, we have Mutomedi.com. Okay. But now for the general, you know, for everything, all my associates, it's on Instagram, Facebook, Twitter. You'll find us and you'll find a lot of our work there. Yeah. You will give your contacts when you come close to the end. Sure, sure. Now for anyone who wants to design a successful website for their business. And they're also lost. Yeah. They're like, should I go Google? The Google way, search? You know, how I should, you know, come up with mine? And maybe even, because I see when your portfolio has a specific color, it has orange and a little bit of like thick green. Yeah. I don't even incorporate that in a website that becomes, you know, it's bold and attractive in a wild way. It's all about colors and what not. So when you're building websites, and these are something I keep telling my clients, because my clients are like, why are you charging me this much? Well, I could get the same services for a quarter of the price. And I tell them, you know, first of all, the beauty of a free market. There's someone for everyone. Yeah. Beauty of a free market. Yeah. But besides that, our process is very different because we just don't dive right into building your website. You come to us guys as Y254 and you tell us, here are our brand colors. Here's what we, here's what we seek to attain from the website. And then now we kind of chat, I use a journey. I use a journey for how exactly people will, if I visit your website, how exactly, if the call to action, we want people to watch you guys live. Right. And once you get attracted, when you click on it, you should be comfortable. So I need to make sure that the moment you land on the Y254 website, the first thing that captures your eye is a live stream option. Right. Yeah. That has to be right there. Right. So we chat user interface, which now kind of complements user experience. So user experience is how it feels. User interface is how it looks. Right. And after that, now we do another mock-up. People in the website have mock-ups. Right. It's like a demo. Yeah. Exactly. Yeah. It's a clickable, it's actually a clickable demo. Right. Yeah. So we tell you, there's a home page. From the home page, you're going to have maybe a live stream live, a list of shows and stuff like that, the coming shows and stuff like that, previous shows, maybe a blog and stuff like that, or maybe a Twitter feed or stuff like that. It's a very rigorous process, but it's something I really enjoy. It's something I really enjoy putting together that to the extent that by the time I get onto your website, I'd not even notice time flying. I spend 10, 20 minutes on your website. It's like you enjoy just being there. Exactly. Because it's colorful as well. Yeah. But there are websites that are ranked the best as a media. Yeah. I don't want to mention them. But I believe why we should be number two or three. Your color palette is really nice. Because it's something we call color psychology. I actually have a degree in psychology. Yes. I would tell ask you, how do you go from psychology now and then you went full mod IT and then you went back full mod web development and then you went full mod content creation. So I've always been very passionate about IT from a very young age. I think from around 14. Luckily for me, I have an uncle who was a Ph.D. in IT. So back then, I'm not a young man. I'm not young. So you can imagine back then when I was 14, I had access to a home computer. I had to go to the cyber. So from there, my interest in tech picked. And then when I went to campus, I was in Mouni. When I went there, I was lucky enough to work with some phone brands as a reviewer for their phones. So now, as a reviewer, there's only so much you can review about the phone. You see, it has an 8 megapixel camera. It gets boring. Basic stuff. Yeah, it gets boring. So what I did, I started now kind of breaking the software. I remember porting the OS for the Galaxy S3 to that phone. When it had just come. Back then, the Galaxy S3 was, it was released as 3, S4, S5. So the S3 had just landed. So I ported, it's called porting. So it's kind of adapting the OS to another device. To another device, yeah? From a different one for Kera. So I kind of, actually, not kind of... I'm on the wash machine at Tokyo. Yeah, I'm on the wash machine. So I ported that. And I was like, you know what? This is actually interesting. I was doing it for fun. All through campus, I was doing tech for fun. And then I come out here and I'm like, wait a minute. And then, you know, I'm in the bundles. You know, at least I'm in the bundles in the middle of nowhere. More usually, even if anyone has been there, they know it's like in the middle of nowhere. 30 kilometers from Eldorage Town. Right. Right. So when I came back to Nairobi after clearing my Anagrad, I was like, oh, tech actually pays. Yeah. Yeah. And that was... At least the future. Yeah. And then that was the time I was doing blocking and stuff. And then I realized there is a niche matters websites. Yeah. So that's when I did that. But for my psychology degree, I don't know, man. I'm glad to have it. Have you used it? Yeah, yeah. A lot. Do you use it to gauge clients? You'll be like... A lot. Who are you, sir? Who are you, sir? Who are you, sir? From the first words, I already know what you're all about. But you don't need psychology for that. You don't need psychology for that? The part where psychology really comes through for me is stuff like color psychology. Color. Yeah. Different colors communicate different stuff. Yeah. Colors like blue. Even now. Colors like blue. I love blue. Colors like blue communicate trust. That's why Facebook, Twitter, most banking apps have the color. Yellow communicates growth. Okamban. Yellow communicates growth. Green communicates development. So if your brand... Red love. Red could be love. Red could be danger. Red could be agency. Red could be agency. That's why most ambulances... Even street lights. Yeah, street lights. Even 9-9-9 cars have red lights. They communicate a lot of agency. It's a color that stands out. Even the one red flags itself. You know, yeah. So different colors communicate different stuff. If you want a brand... If you want a brand combination, color combination that probably speaks royalty, leisure. If you're going to be talking something high-end, you're looking at colors like black, gold, purple. You know, colors that communicate afterwards. Exactly. Even for TV shows, graphics. There's TV shows that have very colorful graphics. Those are graphics that are official. Depending on the audience. Even female talk shows, the graphics are different from male talk shows. Color psychology goes a long, long way. Exactly. And we live in a world of colors right now. Yeah. Everything is in color. Right now. Yeah. Now let's get back to when it comes to now competition. Handling competition. How can you make your website to be the very, very, very, very, very best when people are clicking on it, they'll be like, I like nicks more than, you know, suckers. What are some of the things you can put in together that can make you as outstanding? My list is very short. Load in speed. Make your website load in the shortest time possible. Normally, anywhere between one to three seconds. Nobody has the time to wait for five seconds for your website to load. Yeah. So make sure your website loads really fast. Make sure your website adapts to all devices. I know that you've ever gone to a website and then you kind of have to tilt your phone because your website is scrolling sideways instead of up and down. It's scrolling sideways. Amma does not support your device. Exactly. Exactly. You know, make sure it supports devices. And that and most importantly, offer relevant content. Right. Relevant content. Because you see, you go around websites and you see they have lifted content. For instance, if people are selling, products from Sony, they lift content from Sony and just paste it's ease exactly on their website. You see, that doesn't set your path from Sony. You know, granted, it is a description from the non-partisan. That means if it was sure to work, dumb. Well, we could call it that because it actually is. It actually is. You don't give it a touch of your brand. Yeah. Like even personalizing it and giving it that intent that it should be. Yeah. Also lies it to you, give this thing a subtle touch. Right. Yeah. If okay granted, you know, these are Sony products I'm selling. But it's not Sony selling you this product. It's Sarko selling this product. Yeah. So you need to give them that subtle touch. Yeah. And that's where I'm most... Like seduce them to stay there. Exactly. Yeah, that's where most brands really, really, really fail because it's great that you have content from these platforms and everything. All right. I call it filler content. It's just like Laura Mipsum. No, Laura Mipsum is a dummy content that you find on complete websites. On display. It's like a display. Exactly. It's literally a display. Right. It doesn't offer any value because if I'm going to buy a Sony TV, already I have been to Sony's website. Yeah. You know, I have been to Sony's website. I have checked out. I know the refresh rate. I know how much brightness it has. I know it's viewing distance and stuff like that. Now, I'm not going to buy this TV from Sony. I'm going to buy this TV from Sarko. Right. How does Sarko convince me to buy this TV? Yeah. So that's two square two when you post a... Yeah. Exactly. I remembered something. There was this story of this chick. I think the video is viral on TikTok. I'll end up buying iPhone 11 Pro Max. I'll tell you what it is. It's an iPhone 11 Pro. And it spoke of potting. Something like, is that what happened to that device? Because the whole phone make is an iPhone 11 Pro. You know. But on clicking it, it's an iPhone. Was it an iPhone or even a Sarko? You see. We are... We are... We are... We have a blessing and curse of having very, very, very smart friends from that side of the world. China. I did not mention names. I did not mention names. It's a blessing and a curse. So those guys will go... These phones are... Is that potting? Well, actually, it's not actually potting per se. Because it's just a phone that actually looks like an iPhone. The outer... The design. Yeah. Like it's just a casing that looks like an iPhone. But on the inside, it's an Android device. Yeah. And if you're not keen enough, because this was actually even light up with the Apple logo. Exactly. It's very easy. It's called a... It's called a boot logo. It's something you can actually write. Most Android devices from... Oh, it's something you can process and even have it and put it in a different phone. Yeah. When my nephew was born, 11 years ago, I was still very, very fresh to take and very jumpy and all... And it's just... Bougie. Yeah. I actually... The phone I had, the same phone I really messed up. I put him as my boot logo. So every time it will light up, it will show a photo of my nephew. Okay. It's something you can actually tweak. So what happens with these phones is they design the body of the phone, the physical aspect of it, to be... Of a different model. So they kind of replicate. That's great. Like in this case, the 11 Pro Max. Yeah. They replicate the design to the very last bit. But now the interior is an Android phone. Right. The system unlike... Exactly. So the camera is an Android camera, the RAM, the motherboard, everything is an Android camera. And you see I... And you're buying it at 150,000? Just... Yeah, I... 150... Sometimes I feel like the consumer is also to be blamed because... Yeah. Brown. You have to do it with diligence, man. Yeah. You have to do it with diligence. But maybe it also depends with the shop. Because some shops will be like, yeah, just take it, operate it at home, wash it at home. But those people will be like, let's first of all sign in on the Apple ID. Yeah. Show me how it goes, you know? Well, I... Honestly, at some point, I suppose consumers have come in and take responsibility. At some point... Maybe you're just blindly buying. You're tired, you have money... At this time and day, you don't wash your hands. Exactly. Yeah. Especially in Nairobi, but not even just Nairobi everywhere. Everywhere. Does someone who bought seducing him, all of them, all of them? What is all happening? The other day, so these power banks that are sold in the CBT by those workers. Yeah, of course. Yeah, they actually have signed inside. But are you going to test it now? It's... It's enough to show it's fully charged and it's actually charging, but it's probably... Oh, it's 30,000 milliampere. Right? So, are you like, oh, nice. And you say, how do I do? Good stuff. 30,000 milliampere. That means I can charge my phone four, five times. Good stuff. Turns out, only one battery works. That thing can't even recycle your phone if it dies. Right. It's just a single battery. The rest are full of sand. Right. Yeah. Sand also sticking to renowned sellers. Right. I love the attributes of your website. You talk about what we do, our approach. You talk of product and you've mentioned passion and you've underlined it in bold. Yeah. There's context where you guys have mentioned ambition. There's culture and challenges. Well, this is like among your core ingredients when you're coming up with it. Yeah. Yeah. Definitely. Definitely. We put our oil in our projects. Right. When I say our oil literally mean our oil. Even our sleep. Right. It's not just our heart. Even our sleep. If we have a project, we spend sleepless nights on our portfolio section. We call it coffee, palettes, and coal. Yeah. The portfolio section on Mutomini.com. It's because until we actually have a proper approach to addressing a problem. Right. We do not know of taking breaks. Yeah. Our oil through and through. Right. And the color is the color is also like relaxed. It's chillax a little bit green and does it mean something, is this green and orange? It's actually a shade of red. It's a shade of red. But it's a shade of orange. Yeah, it's a shade of red. Oh. Why? It's a shade of orange. It's a shade of orange. It's a shade of orange. It's a shade of orange. Oh, wow. It's a shade of orange. It's a shade of orange. I hear this one called fuchsia. Fuchsia, I think it should It's a pink. It's a shade of orange. Move. It's move. Yes, I remember it's move. This is a color. I remember it's move. So this is move, anyways. This is move. I don't know. I think it looks similar. Well, in my line of work, we work with color code. Right. Now handling competition in websites, for businesses as well. How do you handle healthy competition? As a web developer or as... Individually, generally as well. So I keep saying this is someone for everyone. So personally I don't hope it. Jealousy. I do not compete. Other people like you look and you're like, yeah, I want like this. To be honest, I really have to compare nodes. I'll give them a call and maybe have a meeting. It's normal. Yeah, yeah. The people actually look up to are more of design gurus. There's a guy called Kala Edwards. He's on YouTube. Kala Edwards. He does some really, really amazing designs for websites. So I'm like, you know what? Every time I feel like I'm at that level, he comes up with something new. Bravo. Give me time to catch up, man. He's always setting the bar higher. And I like that. So I really look up to Kala Edwards. I don't really think of him as a competition. I think of him as a mentor. He's someone I look up to. He's not someone who will sit down and be like, who's a man and a client. Even if he didn't be like, wait, a client actually considered me and considered Kala Edwards. That to me would be a win. It's a celebration. Yeah, that to me is a win. You know, stuff like that. To my clients that work with websites for, I tell them the best way to stand out is to offer relevance and value to your clients. Even if you just an e-commerce store. If your e-commerce store doesn't have much, because you see stuff like... Actually, I don't think there's any brand that will lack a blog. Because you see, if you're talking skincare, you could do blogs about taking care of your skin. If you're selling shoes, you could do blogs about what should wear wear. So always offer subsidiary relevant content to support your main agenda. All right. Which is very, very key. Absolutely. Now, we have like two minutes before we go. In terms of longevity in content, posting as well, because you mentioned if you have consistency, it's also part of ensuring that the website stays afloat. There's people like post once and maybe they go. Does it disenfranchise them? Or, you know, deny them the value or the juice of just, you know, having a website? Maybe they're just busy. Or, man, let's not go and I'm talking manager. But for big businesses as well, they have. Even here, our website, of course, is managed. Does it need some extra coins to ensure that, you know, it's managed well, taken care of, serviced and you mentioned that prior? Yeah, more often than not. More often than not. Because you see, if we give you a website, we offer you free support for three months of knowledge. Oh, for you? Yeah, for us. Yeah, so we are going to give it. We'll start giving this guy calls right now. Yeah, you should, by the way. I will share my psilosephes. So, what happens is, after three months, we kind of set you free to the world. Okay. Yeah. So, with him? I'm not saying I'm to a main market. Exactly. Yeah, we win you. It's literally winning. Winning. Yeah, we win you all through. But then, once we're done winning, we now set you free to the world. Yeah. Which is not common. Yeah, yeah. Which is not common. Unfortunately for most brands, after we are done with that, most of them never really follow up. For various, whatever reasons they have best known to them, they never really follow up. You find a website is the same way we left it two years ago. Right. You know, like these people just created a website. I actually have clients whose websites I have never set live, two years down the line, because they thought creating a website is just... Yeah, you just set up the stuff. They give you two, three photos you call it a day. What they don't know is, you need to keep updating your content. Like, in between two years, I'm sure these people have done a lot of jobs. Yeah. Post those photos. Describe those projects. Share them. Because also it helps with ranking on Google. Right now, if you search the name, Nick Houdomig, if you search Nick Houdomig on Google, the whole front page of Google, the first page, the entirety of it, is my work. Right. The whole... The way you can tweak it and have everything of yours. Yeah, the whole first page of Google, if you search Nick Houdomig, the whole first page of Google is my work, probably my socials for work and stuff like that. So finding me, finding me becomes much easier. Once, if you know what you're looking for, now these were relevant kicks in. Right. Yeah. Fantastic. I'm trying to load up. Now, as we exit, before you say where people can access you or the number they can call, why is it important for businesses right now, especially in this then age, to have a website? Other than automation, because websites will really, really automate your process. A website will... You will clearly, clearly... I lack the words, but a proper website will make you... will make your process so smooth. For instance, if it's an e-commerce store, you can automate the process from ordering to delivery. So the point of contact with you and the client is just delivery. Yeah. And if they're going to do in-store pickups, it even becomes easy. Right. So for you, nowadays it even does stuff like stock management. Okay. You know, if you have integrated something like M-Pesa pay bills or tail numbers, you get your... You get your physical reports. Yeah, you know, everything. It makes the process very easy and now it gives you time to actually diversify and focus on something else. Right. Besides that, having a website gives you some serious, serious... what do you call it? This is one when people actually can take your word for it. You can actually become a force to record this. Right. Because you really have presence of social media. Okay. And I cement it to the website. Right. Because you see, if I sent you an email from my Gmail address, that's info at mtoblinic.com, you stand a higher chance of paying more attention to the info one because it's a personalized email. Yeah. It's customized. Anyone can get a Gmail address. Yeah. And that's why even most of the times when people are putting up jobs and stuff like that, if they share a Gmail address, it becomes a red flag. Yeah. Because what do you mean you're such a... Because you went to a SPAM. Yeah, exactly. SPAM. Like you're such a big entity, but you're using a Gmail address, make it make sense. Right. Yeah. So it gives you credibility. Credibility is what we're looking for. Right. I have said, give you credibility. Right. And it also like, really automates the process. And those are the top two. There are many other reasons, but those are one of my cultural reasons. All right. Yeah. Fantastic. Tell us where people can find you, give you calls and access your services faster, faster as we exit. Nice. That's your camera. So you can find me on Instagram, Twitter, Facebook, TikTok, that's Mutumbi Nick. Or you can just Google me, Nick Mutumbi. For our company, Overmind Associates, it's overmindassociates.ce or overmindassociates on Instagram, Twitter, Facebook and Instagram. Yeah. That's all right. You've given the number? The number is 07. Yeah. I've forgotten that one. The number is 0711219490. 0711219490. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you. Thank you.