 Next question is from J.J. Boogie, 64. In what ways have you or do you subliminally mold your children? What does that mean subliminally? I hypnotize it. No, I don't. Because I totally do this. I think I've shared it on the podcast already, like the whole basketball thing. It's always on in the background? Yeah, yeah. I think that's what it means by subliminally. I'm not forcing my son to watch it. It's just playing in the background. That's how you throw away the garbage. I did that with Star Wars and with music all the time. Like I had mentioned this. I found those nursery chimes of AC-DC, Metallica. The lullabies. Yeah, the lullabies. And that sort of groomed them into then I started to buy them CDs of all these rock bands that are just staples. You have to have this in your collection of lead zeppelins and all these bands. I do that all the time. That's so funny. So this reminds me of a video, a few videos I've seen of something similar where there's like a little baby that won't eat. So the mom or dad is like trying to give their kid like mashed vegetables or something. The kid's like, yeah. So then they take a stuffy or a doll and they like slap the doll a bunch of times and they pretend to feed the doll. The doll says no. Then they beat the doll. Then they go give the food to the kid and the kid eats the food. I was like, oh my God. It's like an interrogation. Yeah, that's nice. Because they'll do it to the doll. The doll goes, no. Just like the kid did and then they'll hit the doll. They set the doll on fire. Then they give the food to the kid and the kid eats it all. I'll eat the broccoli mom. Oh my God. When I think of this in terms of subliminal, I think of just my own actions. Especially when I'm around my kids, I try to be aware of how I treat my wife in front of them. I try to be aware of how I react. If I'm angry, if I'm happy, if we're driving and let's say we drive by a homeless encampment. I try to be aware of what I'm going to say because I want empathetic, loving. I want my kids to grow up to be good people. What am I going to say as we drive by this to show them that this is how you should be around these kinds of things. That's what I try to think of. One time I lost my temper. This is when my kids were young. This is that story when the kid threw the basketball at my car while I was driving by. I got so mad and I turned around. The kid and his friends ran inside the house and I pulled their basketball hoop down and threw it or whatever. Then I remember as I was leaving my son had a conversation with him. He was real young and he's like, why did you do that? That was worse. I remember thinking to myself like what a bad example. I just gave my kids of how you should act in a situation like that. I think that's the most important thing. It's even more subtle. I do things like, so right now Katrina and I, we made a pact before we even had Max like the things that we wanted to be careful of our own behaviors. The phone was a big thing for me because that's a newer thing. I didn't have that 20 years ago where I'd be on a cell phone all the time where I'm literally on a cell phone all the time. It is. It's a real temptation for me to want to grab it for a lot of reasons. It's very easy for me to justify it. We're in the middle of building a business that we all love and are passionate about it and we enjoy. I always want to check emails and respond back to people and to do those things because I really enjoy it and it's also benefiting the company building. It's really tough for me to shut that down and I have to make a point to do that because I do not want my son to get used to seeing his father staring at his screen because that becomes normal. That's a tough one, man. It is a tough one but because Katrina and I both have made such a great pact about it that if either partner does it we always like little subtle comment, you know? Like, oh, daddy's on his phone after five right now. And then like right away, like if I get, like phone, I drop it like it's hot lava, you know, right away because I'm like that's something that's important to me. And I do the same thing to her, you know? She gets stuff where she's communicating maybe with family about some weekend thing we're about to do but if we're engaging with him and he's sitting in front of us, that's like for us, that's like a big no-no. And you know, I know we're not 100% perfect and we won't ever but the fact that I think that we were conscious of it and we were making an effort, I hope, makes a difference for when that becomes something that he's interested in that he doesn't connect like, oh, mommy and daddy are always on their phone. That's the challenge of now. You know, when we were kids it was processed foods which now we're seeing the ramifications. The challenge of now is electronics and I see a clear difference in my kids when I monitor it versus when I don't. They're totally different people, so I think that's a good thing. I've tried to, yeah, address this by starting to really model of being outside more and doing things and building things and being active and climbing and walking and hiking, all that kind of stuff and like, you know, just making that opportunity there and available so that they, you know, they're just in that environment more than I am in the house and then there's nothing but electronics just because it's, it is so hard. It's so hard to address that when everybody's like sitting down and you just get like drawn to it and you want to know, well, somebody like, I'm important. I got emails, I got things and then they're like, well, we're important. We got our friends that want to talk to us online, dad. You know, I'm like, yeah, you're right. Like, what am I doing? Yeah, yesterday I took the kids and I got home and I said, hey, we're going to go to the park. And I got a bunch of pushback. Oh, we don't want to go to the park. It's so different from when we were kids. And my daughter, I don't want to go. It's hot. I don't want to do this. I don't want to do that. And so at first I feel like a jerk for forcing them and I also feel resentful like, fine, I'm not going to do anything with you. You know what? I'm going to do it. They're going to come with me whether they like it or not. So I took them and it took a good, no joke, 15 to 30 minutes before them to even loosen up. It's like decompressing. And then we had fun. Yeah, always 15 to 30. First they complain. They don't want to do it. But about 15 to 30 minutes later, we're throwing the frisbee. Gotta go. Yeah, so.