 Hey, everybody always talks about, hey, I want a personal brand, I want more attention. You know what? I want to be known in the market. I want to be a celebrity in my space. Whatever the case is, everybody's always like, okay, Cody, how do I get more well-known? How do I get people to come and buy from me, inbound leads, et cetera? I'm telling you what, it's freaking putting out content to the world. It's educating the general public. It's putting up content on Facebook, Instagram, YouTube, even LinkedIn nowadays, right? So one of the things we did is we put out 13 posts on Facebook last week, okay? Eight were videos, three were live videos, and two were graphics, 13, almost two every single day. Also on YouTube, we released 13 videos. If we kept up that pace over the course of an entire year, that is 650 videos freaking and dropped on YouTube.com on our channel. If you think about that, think about that and pause for a quick second. There's a lot of people in our space that want to help agents with marketing and training and leads, et cetera, right? Or come to events. But who else in my space, our space, is dropping 650 videos onto YouTube in one calendar year? No one. Maybe that's why, and maybe there's a lot of behind the scenes stuff that we know what we're doing on thumbnails, solid tags, right? Knowing what to do, putting out content, having a six studio that we've probably spent 100 K building out. Like, yeah, there's a lot of other things that we're doing. Yeah, we have a marketing team of 10 people that are just constantly pumping out content all the time, blogs, videos, posts, emails, et cetera. Most people aren't doing enough to get well known. Like, you throwing up a tweet once a week ain't going to do it, right? Because think about our industry as this giant ocean and you drop a freaking picture in it. Is anyone going to notice? But maybe when you drop 650 videos in it, this massive freaking pond, maybe they'll have some ripple effect from that, right? So I want you to realize that, hey, if you want to be well known, you want to get more attention, you want to be a freaking celebrity in your space if you want to call it that. Influencer, right? We talk about this on insurance influencers every Friday. At the end of the day, if you want to be more well known, you need to be branding yourself. You need to be using video, you need to be hiring our video team on retainer by project, right? We're building out a media company to help insurance companies because most people's YouTube and their videos and their thumbnails and their branding and their content and their posts and everything else is not good enough to get attention from the whole market. I've been doing this over the last three and a half years. We've been doing it hard for the last 18 months and we believe that, yeah, we haven't mastered it. We're continuing to get better. But we believe that it's the best way for you to own a market and a space.