 Hey guys, Brian Hare here from freestyleneducation.com with step four in your fourteen steps becoming a better hair colorist. Today I wanted to go over some of the perks of not running your color through to the ends when you're applying a single process color. I think one of the first and most important ones is not running your color through is going to help to keep from over processing your client's hair. If you think about it, you're using a strong enough developer to get the job done on the roots of the hair and if you run that through over and over and over again, you're just going to unnecessarily process that hair more than it needs to be. So not doing it will definitely improve the integrity of the hair as well as keep it from drying out and becoming brittle in damage. I think another really good point of not running your color through is you're going to keep from over depositing color molecules in the ends of the hair. While color does tend to fade out, there's always going to be a couple of color molecules hanging on there and if you pile them over and over and over each other, eventually it's just going to get dark on the ends. A really great, slightly dramatic example of that is when you see somebody who is doing the at home box color on their hair and they tend to run it through from the roots of the ends over and over again and you see them and they have the color that they were going for down at the root and then it eventually just gets darker until you have black ends. On a more positive note, not running the color through is going to allow you to have a very natural look to the hair because natural hair, even virgin uncolored hair, is going to be a little bit lighter on the ends anyway, so only applying color to the roots is going to allow the ends to fade out a little bit and give them a little bit more natural of a look, which is always a really nice option. The fourth point that I wanted to make, which I think is my favorite, is only putting color at the root and not running it through is going to open you up for more services. My favorite is it gives you a chance to talk about maybe adding a few balayage highlights. You could also discuss with your guests maybe doing a conditioning treatment or a gloss or a glaze or anything like that, which just helps out your bottom dollar. Thank you very much. I hope this helps out a little bit. Be sure to check us out at freestyleneducation.com. Subscribe to our YouTube channel. My name is Brian Herron. Thanks very much.