 Okay. Awesome. So we'll just go in and run a full-blown conversion ad to multiple ad sets. And we'll just pick, we'll pick five different keywords and let that, let that, let that damn thing do what it do. And what we'll do is we'll check it in four days. So in four days, we'll, that's when, that's when we'll chat again and we'll review those numbers. We'll review, we'll look at the all, all, all ad sets in four days and we'll turn off all of them. We'll turn, turn off a few of them. We'll probably turn off maybe four out of five, maybe three out of five for sure. We'll turn off a few of them and, and, and look at it from there. So we're going to run, is the goal to run five ad sets of five dollars per day for four days? Yep. Okay. Yep. And so when's that masterclass? The masterclass is Wednesday night. So I'm thinking we should actually run it to Thursday morning. Perfect. So we're going to, we're going to, we're going to start it today and it's going to start tomorrow. So it's going to run Sunday, Monday, Tuesday and Wednesday. Starts what time Wednesday? Uh, six, 15 p.m. Perfect. So we'll run it too. We'll run it to six p.m. Okay. We'll run it to six p.m. And that, that, and boom, that's four days and boom, we'll talk the next day. Okay. Yeah. Wednesday. We'll talk the next day after that. We'll, we'll set the time. So then I turn this first one on and once that first one approves, then I go back and approve the other ad sets, right? Yes. Okay. Yep. All right. Awesome. So let's click the green button and we'll go just straight into create and we'll go to conversions and we'll just, um, let's just name it from here, hit the dropdown, scroll down, and then just hit this dropdown. Let's just give this first, this first campaign. Each one, um, let's just give it its name. So maybe image black dress image or whatever, you know, whatever it's best to remember that one specific image black dress. Perfect. And then, and then, um, for sure, put, put image and then in parentheses, put conversions. So we know it's an image black dress image and then, we know it's conversions. We know, you know, which objective we're going to be going with on the campaign. Perfect. And then the middle one, the ad set, let's start with our first, our first keyword, which was what real estate? What was it last time? It was real estate. That's all we need in that one. That's our title for every ad set, the middle, the second tab, real estate. And then, yeah, the keyword. And then the third one just, I would just probably do the same black dress image. It don't matter on that one. Black dress image. No conversions needed. Just black dress image. That's the ad. So that's all it is. Um, cool. And then continue. So yeah, get in the habit of naming everything here is good. Okay. Cool. So now over here, we'll, we know now we got to go with special ad category and we'll go with housing. Um, and then scroll down. And then over here too, this is, since we're going into a full blown ad. Um, scroll down, scroll down a little further, AB testing. This is, this is good to, to test as well. Campaign budget optimization. Campaign budget optimization is where you just give Facebook. The, the green light. Like, so as we go in and set up multiple ad sets, we're going to come in and set up five, right? So as we come in and set up five ad sets, we're, we're setting it at $5 per day, which means Facebook can just spend that whole five bucks in that one day on that one ad set and it's all good. But when we have multiple, we're not going to just have one ad set like most people do. We're going to have multiple, we're going to have five, right? This right here, when we turn this on, this, this is just saying, Hey, Facebook, go in and optimize my ad sets, go in and put the money wherever, which in whatever ad set you fit, you, you feel, you, you feel that's best. So if there's, if there's one ad set and I'm giving you five bucks a day to spend it on, because we're going to have five of them, $5 times five. If I'm giving you five bucks per ad set to spend, you have five of them. We have five of them. What if, what if one of them is not performing? I don't want to spend your five bucks on it. What if, what if that ad set is not, not really pulling in all the attention? I don't want to spend five bucks on that. So what Facebook ends up doing automatically is dumping all the money into the one ad set that's actually performing. That's campaign budget optimization. So go ahead and turn that on now. Now is the time to start turning it on. And there'll be times also where we'll want to do the same exact thing, but with it off. That's the form of split testing. So you're just, you're, and you're only running it for a few days. That's what makes it work. As well as the fact that you're not spending a ton of money on it for a long period of time to see if it works. The magic, the magic numbers really three, three complete days, you let that thing run for three complete days, 72 hours and look at the data after that. And that will let you know if there's an ROI, you'll be able to see if leads are coming in or your cost per click or things of that nature. But so it's only a few days where you're either running one ad, we're going to run this with it on, but then we'll look at the numbers and maybe, maybe on our next time around we'll run it with it off. Once we know what we're running it to. Yes. Yes. Not necessarily what, not necessarily when we know what we're running it to, but when, when, when we run it and we look at the numbers with it on, we may want to run it and look at the numbers with it off to see if there was any difference, same ad, same everything. It could be the same targeting, but done at a different day after this runs will not, we'll have the numbers and we'll be able to look at it in four days and be like, okay, cool. Well, maybe let's turn it off this, this next time and see if our, if our cost per click or, or let's see if our cost per lead drops and, and again, it's only turning it on for our second ad few days to just determine the difference, see if there's a difference because there is these little things are what testing is all about. So when you hear about Facebook ad testing or split testing, it's these little things, it's these little things that you're doing and you're only doing it for a few days, right? Cause in a few days you'll see the data and, and it doesn't take a week, you know. So in this case, we're going to go daily five bucks. We'll leave it on and we'll go next. So that's that step one, that's the campaign level. Now we're in the second step. We always want to make sure that that pixel is a, is the one we're rocking with. That's our pixel, right? Six, five, three, three. That's the conversion event, right? That's our conversion event. If you X out masterclass opt in X out, you'll see all the different conversion events. Right here. No, no, no, no. Go back to the as manager. That little right there where it says the conversion event master class opt in masterclass opt in right here. If there's a zoom little bar, you can drag that thing out the way. If there's that little menu bar that's always at the very bottom, but we're cool. Okay. So that, yeah, that conversion event masterclass opt in X that out. So by default, it's there by default, it's there, but sometimes, sometimes that's not the one I'm shooting for. Okay. So, so if I was shooting for my other custom conversion because I'm trying to get leads on the freebie. Okay, cool. Let me X that out and let me hit the drop down and go and choose that one. Right. So we're going to go with the masterclass opt in. We're going to go with this case. Yeah. We're going to go with the, with the mass class opt in. Okay. Boom. We put it in right there and that is your conversion. That's the goal is to get people to that link. Right. So, um, not only is that link set up as a custom conversion, but that link is also set up as a custom audience. Okay. Because everybody who comes into that audience is going to be an audience that I'm going to make sure I exclude as I continue to run more ads on the masterclass. How would we do that? Because they're all going into that audience. We have an audience for masterclass opt ins. Oh, we built it in already. Go to the tab to the right. Leave this open to the left, open up the, another tab. Yeah. No, just from there. Go to your folder and go to custom audiences. Oh, go to my folder. What are your bookmarks? Yep. Let's, um, let's look at custom audiences. So in here, we should have the custom audience of those who opt in. And, and they land on the thank you page. So what did we name that master? See, we got master, masterclass page only. Right. So yes. Masterclass page 30 days only. We have that audience. So as we run this ad, people click, they come to our page, but they don't register. That's that audience. Okay. And then those who actually, and what am I going to do with that audience? I'm going to use them and I'm going to include them. And I'm going to target them with every ad from this point on. Right. Because they did not opt in. They didn't opt in, but they got to my page. They just didn't freaking jump in my world. Okay. So the fact that you at least got there shows me enough effort that you took to make me want to show you another ad. I got you. Wait, but hold on. So let me come back to this tab. Hold on just to make sure that I understand this. So I go to bookmarks. I'm going to hear. No, here we're going to come here. We just went to custom audience, custom conversion. We know the custom conversions on there because we check the pixel helper in the beginning. Remember? Yeah, but, but this means that they actually registered. So this is just our conversion. That's all this is. It's just a conversion, but the audience is, is the audience. That's the fact that people that are in that audience. Or in that audience. The conversion is just a notification for Facebook. Hey, Facebook. I'm notifying you right now that this is the link. I need people getting to. Okay. That's all conversion is. So what I did not know whether we're running an ad or not. Right. I think it's calculating these numbers because it says that 138 people made it to the master class opt in since we set this pixel up, right? And nine people did the freebie opt in. Yeah. Yeah. Okay. Yeah. Yeah. But, but those are numbers right there that you won't don't even pay attention to those numbers. Like you can, but those numbers really, really ain't nothing. Okay. The numbers on the dashboard, which we'll look at, but then also you'll have numbers in your, in your CRM. Yeah. And then you can reflect the real lead. Like the, the real, at the end of the day, you can look at all these metrics, but in my opinion, they'll help, they'll help for sure. But at the end of the day, the way I kind of look at it, what did I spend and how many leads came in? Or what did I spend and what was the gross? Bottom line. Bottom line. So whatever the hell Facebook's going to show me. Okay. Cool. Whatever. But I know my damn numbers. I know how much I spent on this damn advertisement. And I know how many leads came in because that's how much I spend on this. And I know how many sales came in because that's what, that's what's in my damn bank account. You know what I mean? So looking at the hard numbers and those basic numbers will help a lot, but all these numbers, sometimes they're accurate. Sometimes they're not. Sometimes they're not. In fact, a lot of times are not. Super accurate. But just knowing your basic numbers are kind of all we kind of need. Okay. But, but you'll start it, but again, I'll show you from the dashboard. I'll show you a way easier way to look at the numbers. Okay. We'll get there. So let's just continue from here. Let's scroll down a bit. Let's scroll down just a bit. And then right here, we have dynamic. See, as we move to add creatives, we'll do that later on, but right there, dynamic creative. That's where you would turn that on. Do I turn it on now or no. No, no, no, no. We would turn that on. And then, and then when we get to the third tab, black dress image. When we get to that step. And once we turn that dynamic creative on, when we get to the next step, black dress image, that's when we would dump in five different images. Okay. And that's when we let Facebook just kind of shift through all of them. Pictures. All the pictures to find the one picture that people are clicking on the most. Okay. And then we run with that one. Again, we look at that one after four days and we rock with the one that is getting. So that dynamic creatives is the visual, but today we're going to look at the keyword. Yeah. Today we'll just do it on the ad sets. Okay. Yeah, we'll do multiple assets. So we'll leave that one off, leave that one off. And then now we'll just go to the budget. So here are the date. Go ahead and just set the next day, 6am. And we won't put an end date because we'll want to look at this in four days and see if this is even one we'll leave on. Right. So we got that. So now we'll come down to the audience. And we won't put any audiences here. So let's go ahead and go ahead and go ahead and go ahead and put in your intro video. So all those that are watching your intro video right now, click on custom audience. Right in the middle. Custom audience. Wait a minute. Wait a minute. Wait a minute. Okay. Custom audience in the middle. Okay. Okay. So right here you can, you have your introduction video 15 second. So that right there would be a great audience to, to maybe retarget and include in this, in this first one. We could just put that there and we can go down and choose our, our keyword as well. But let's go ahead and put that in there. Go ahead and put that in there. Let's, yeah, we're going to, we're going to retarget everyone who's watching the first 15 seconds of that intro video. And then we come down here because it's in housing. And then we do the detailed targeting, right? That's where that one keyword goes. So go ahead and type in. That. Interest. Yep. Perfect. Okay. Cool. And then we click out and let's just scroll down and then we'll, we'll narrow it in with the language. We'll just go with, with, with English all. And then automatic. We'll leave it. We'll leave it on automatic. We'll leave it on automatic. It is an image. So Facebook will place that picture. Okay. Okay. Okay. So it is an image. So Facebook will place that picture everywhere and anywhere it possibly can, but give it the best ROI because we went with campaign budget optimization. So they're going to end up putting the budget where it, it's engaging the most. Not just blowing it, not just spending the five bucks per day because you said to spend five bucks per day. Okay. They're going to actually put it on the ad set that's performing. That's dynamic. That's what we're going to do. We're going to put it on the ad set. We're going to put the budget optimization. The difference there. Uh-huh. Right. So, so, so, um, So we'll leave that scroll down and that's it hit next. That's the second step. That's it. Simple. And then, and then the third one now we'll just come right down here and then go ahead and hit the red triangle. You selected page. Go ahead and hit that. And then just, um, just click on that one. And it's not going to run on, on Instagram. That's what this is. Actually, no, it didn't notify us. No question. Why wouldn't it run on Instagram? If it's, if it's sized for Instagram, then it will. Okay. But if it's not, then it just simply with the one. Okay. Yeah. So it's all about the dimension. Okay. Um, so we'll go here, click on create, add the dropdown right above. Right here to the left. To the left. Add. To the right at setup. Yeah. Wait a minute. Okay. Let's stop. Right here. Okay. There you go. Create, add, hit the dropdown. And then so is it already on the business page? Or is it, or is it not on the business page? Um, that I don't know. Okay. It's probably not on the business page. We should have, we should have put it on the business page first, but it's okay. Let's go do, let's go do that because we will want it to be there after the fact they engaged, right? Yeah. You want it, you want it to be there. Um, you want it to be there for sure. So let's put it on the business page first. And then let's go to the business page. So rather than posting it on the business page first, we're going to simply run it here. Behind the scenes. And, and, and again, we will do plenty more ads where we do it on the business page first, but we want to make sure everything is there first. But for some reason with the image, we can't put that headline. We need to put a headline. So if you change. So go to, go to create posts, click on create post. That, that. Yeah. Create a new page post. So click on that. Okay. Scroll, scroll up. Yeah. This is not what we need. Cancel all that. Just scroll back up. We want to create a whole new ad. We don't want to use existing posts. So scroll up, scroll up. Yeah. So right, right there use existing posts, click on that and go to a new ad or go to ads. Click on that drop down, use existing posts. So hit the drop down and go with create ad. Yeah. And then from here, it's going to just have you upload the image from your computer. So click on, um, scroll up. We just need to add the image. So create. Okay. Single image. So just go back down. So underneath single image, we want to, I guess click on it. Do you, do you got to click on it? Click on it. Okay. So scroll down. It must be lower than because yeah, it must be lower. Scroll down, scroll down, scroll right there. Yeah. Okay. So we're going to add media. We're going to upload it from your computer. So add image and just hit the upload button right there to the left and just grab that image. Perfect. So this is just one way to run it. You're running it behind the scenes. It's not on the business page. Um, and, um, and so click on that image and then just hit next. So this doing it this way is giving us the ability to put the headline, watch it next. And then just go with, um, go with checks. You can check all of them to the left. See each one. Look at vertical, look at horizontal. Look at, um, look at, look at square. Go, a lot of people go at square. Square is actually the most popular, but look at all of them. Click on horizontal. Um, maybe uncheck vertical. So you can see. Or. So that's. So go at square. A lot of people go with square. I mean, I don't even know why it even ask us. It should just, I think it re says crop image to fit each placement. Yeah. So I believe it allows you to crop. So the only one then that we would have check them all that I would want to crop would be this one. Because I would want it to be. Yeah, perfect. Right there. Yeah, awesome. Looks good. Hold on. Let's do this. Yeah. Okay. Awesome. So there's images. Let me just. Perfect. Okay. I love it. Awesome. So just go with, do we want to apply additional. Adjustment. Enhancement. No, what is it done? Yeah, we're good. Okay. So that's that. And then the learn more button there is. Is it there? Yeah. We just linked that, right? So scroll down to the left. An image and available. That's fine. So here's, so here's the primary texts and then the headline. Okay. So that's what we were shooting for. That's why. When we put the headline in first. Yeah, either one. Okay. All of it. We're going to, we're going to, we're going to need all of it. Do we do primary text? Yes. In the primary text. Yeah. The text. So the headline was just that part. So all of, all of that, that becomes the text in the ad. That's the ad. So the description. No, that's the actual primary texts. So. The primary texts. Yep. Put all this right here. Put it all in. That's the ad. Just like on your page. Same. All right. And then what would the description be? never put it. But what that is, is that's the small print right next to the headline. So as you go to a Facebook ad, go look, go to the newsfeed real quick. It's good to look at this stuff and see what in real time, scroll down to an actual ad. So right here, Keto, Keto Chow, right? There's a primary text. There's the image. There's a headline right below the image, 100 days. And then there's the, what you call it, up under there. Abstract in December. That's the description. So go back. Yeah, that's the description, the final print below. Now we come over here and we link them to this page. The landing page. Yep. Okay, perfect. So this was one full blown ad set. Now let's scroll down. Let's make this part quick because we could speed through this part. Display link. You don't need that because you already have Mark. Actually, you know what? Display link, put markielemons.com. Markielemons.com. Okay. On the display link. Yeah, you'll always want to do that. Oh, and doing this, do we, do I remove that HTP? Yeah, just markielemons.com. Yep. Markielemons. Why didn't I mess that up on the first one? Right here? Yeah. No, no, in the optional, optional, optional, optional. Do it in the display link, optional. Wait a minute. Right below. Right below. Display link optional. Yes, that's the display link. So in fact, it says it right there already markielemons.com, but go ahead and put it. That's fine. Markielemons.com. So that's what displays right above the headline. Oh, no, that's not what I'm asking. When we were doing the ads before, you told me don't include the HTTP. No, not on this part. You won't include that when you set up the custom audiences and the custom versions. Okay. All right. So you don't include it there, but here, this is the learn more button. Yeah. Just paste the whole link in there. Okay. Perfect. So that's, that's the display link. And then scroll down and then your, your pixels should be here and you're good. So there's the pixel and then hit publish. So this is the first one. This is what we're going to use as our blueprint, as our template. We're going to rock off of this one. So the campaign is already set at conversions. It's already set at special ad category. It's already set at housing. That's the campaign. So we're going to X out of this one. This is published. This is ready to go live at 6am. And then we'll X out of this on the top left. And then we'll just come back to the, to, to the campaign tab. And it's done. Why is this negative red over here? Yeah, it's all good. Don't yet. No, no, no. X out. X out. Okay. Now X out of all the ads and X out of all of them, except for the one on the left. So X out of that one, X out of the ad set. And then hit the campaign. Here we go. Okay. Now. Okay. So, okay. So let's uncheck. Actually that, that is the one black dress. Okay. Purpose. Okay. So from here, what we're going to do is we're going to create the ad sets. So we need the first one checked, the campaign. Yes. That's what we're rocking off of. Now we go to the ad set and we hit create from here. And we hit create from here. Yes. And we set up black dress. Right. That stays the same. We don't touch the top one. Right. Ad set is going to be, what do we have? The next keyword. Any. Oh, real estate investor. Whatever. It could be any next keyword. And that's what you'll want to start collecting. You know, is, is in here on, on, on a, you know, maybe we just, as an example, we, we go back into here. We're going to see it from right now. Well, as we go in, let's make sure we really write down all those keywords, you know, okay. Real estate investor. Right. Take note of it. Real estate investor was one of them. Luxury real estate was the other one. The one. Right. Yeah. And then there, I would just put black dress image, black dress image. And then continue. That's it. So it's always good to let to name everything here. It's optional, but save your time on having to do it right here. So perfect. So we're good right there. Title website, scroll down. That's the pixel. That's the conversion event. We're going to, we're going to hit the budget and schedule, you know, we'll schedule it for the next day. Okay. So go back up real quick above the date. So we have anything above the date. Okay. We're good. Okay. Cool. So scroll down. Oh, we were going to do the video, right? Yes. Custom audience. Go ahead and put that in. Oh, where is it? It wasn't video views. Yeah, it was the, yep, the introduction. Yep. Perfect. 15 seconds. Okay. Cool. And then also, okay. So with the other targeting, we targeted the U.S., right? The U.S. Oh, yeah. Yeah. It's not a specific state or anything. Yes. The U.S. Okay. Perfect. Yes. United States. But hitting the drop down, which is, I don't think we did that on the first time around, hitting the drop down is always important as well. Right above the location. Go back up. Okay. So right there, people living in, I don't think we did it the first time around. We did. Yeah. We always want to go with people living in. Yeah. Living in this location. Okay. Right. So yeah, we'll go back and change that on the first one. So here we're good. So now detail targeting that, that second keyword, real estate investor. That's it. English all, that's it. Simple. And so one way of testing is this campaign budget optimization turned on. Right? The other way is to turn it on. Oh, it's investing. Yeah. Yeah. In real estate investing. Okay. Perfect. So one way to test it is with it on. That's what we have. That's what we're doing right now with it on. Another way is to turn it off. Another form of testing of split testing is on the actual placement. So scroll down. So right here, we're going with automatic. It's good sometimes to test and go with manual and maybe only place it in the newsfeed. Okay. Like maybe only have every single penny of that budget showing that ad to only people in the Facebook newsfeed. That's one way to do it as well. A lot of heavy marketers do it that way. But placing with automatic is really good that way too because you just let Facebook determine where the engagement is at. Facebook knows that better than us. But at the same time, what we do know just being consumers of the platform, what we do know is our attention is always on the newsfeed. Like when you're on your Facebook and you're scrolling through Facebook on your phone or on a computer, it's the newsfeed. You're looking at the newsfeed. So having every penny going to exposure there and there only, that's automatic placement. I mean, that's manual placement. Excuse me. That would be manual placement or edit placement. Scroll down. That would be the, what's it called the manual placement because I'm going to click that myself. I'm going to click it. I'm going to click manual placement, go ahead and click it. And I'm going to uncheck everything except for Facebook. I'm going to uncheck Instagram. I'm going to uncheck messenger. I'm going to uncheck audience network. I'm going to scroll down and I'm also, now Facebook is checked. So now we're only talking Facebook, but I'm still going to narrow it further. I'm going to uncheck everything in stream. I'm going to uncheck marketplace. I'm going to uncheck everything except for newsfeed. I got you. So that's one way to test an ad as well. I can run one ad with campaign budget optimization on automatic placement. I can also run the same ad again. With manual placement. With manual placement and only run it to the newsfeed and turn off campaign budget optimization, which was on the first level of campaign, the first tab, I can turn that off and run it, run it that way. And I can run it for four days and see which one outperforms. Okay. There's always going to be an outperformer. There's always an outperformer when you're looking at numbers. There's always one number higher than the other. So maybe it's that ad that, that shows a better cost per click. Okay, cool. I'll leave that one on. At least I only had to spend, spend on it for four days and I didn't spend on it for 14 days twiddling my fingers. At least I was able to look it in a few days and determine, okay, cool. Let's just dump the money there. Okay. You know, so this is all part of the cost. This is all part of your overall budget is the testing. That's what people only don't want. They want immediate gratification and they want to sell something right now when it's like, warm it up first. Like, let's get this thing going. Right. Like, so that's what warming it up is also is the data is the fact that we now have ads out. We're now collecting data. Those who are watching it are going into an audience. Those who are clicking and landing on a page are going into an audience. Right. That's data. That's my, that's what I'm paying for as well. So, so now we'll scroll down. We got English all. We're good here. So we're not going to publish. Remember, we're not going to publish. We're going to hit the red icon. We're going to hit the red triangle and we're going to work out of the third tab, which is the last step, the third step. And this is the ad. So we're going to just match it up there with the red triangle, select Instagram account. We'll match it up there. We'll scroll down. We'll, we got to create the ad again. So now we have to grab the same image. We have to put the same text. We have to put that, that line. Okay. Right. So scroll down, scroll down, create ad. We'll scroll down and we'll just grab the image. So ad media and it should already be here as well. So you don't have to grab it from your computer. It should be, yeah, perfect. And that's it. And then just paste in the same text, the same headline. And, and that's ad set number two. Awesome. So we won't publish this, right? Yeah, no, W, W, W, that's fine. And then we'll just make sure the pixel, we see it green down there below the tracking. We're good there. And then, and then we don't publish, right? So all domains need to be associated with the pixel event. Yeah, that's fine. So that's the same domain that's already verified, Markey Lemons. Yeah, you're good. Okay, you're good. You're good. So the pixel event you selected is associated with at least one domain. But this ad doesn't have a domain selected. So that has to be some random error. Scroll back up because the domains are actually select domain. You see that dropdown? So go back, where did that dropdown go? Go up. Where did that drop? You want to go up? Well, where was it at? I just saw it. Maybe let's go slow. Actually, yeah, right here, select a domain. I'm sorry, hit that dropdown, and then go to your, okay, cool. So you had to select it. Okay, that's fine. Okay, so hit it. And then you're good. Okay, so that, that's good. So now, now you don't publish it. We, we X out the top left. And then we close. Okay. Perfect. Okay. And all we're going to do is create the third one. And this one was luxury real estate. Yep. So now here, all we're doing is, is the same different keyword. That's it. So look, watch, X is actually, we'll come back on our fourth one, go ahead and finish this one. So let's go into the languages. And let's, let's just finish this one. And then I'll show you on the next time around. So this will be what our third, our third one, right? Yeah. Okay, perfect. So we'll leave it on automatic. We'll scroll down. We'll, we'll just hit the red triangle to the left and fill in the rest of the blanks. Okay, cool. And then the text, website, display link, and that's it. I'm not saying, oh, okay, never mind. And see, so what we're doing here is multiple ad sets, right? And then I, and then I explained multiple ad creatives when you do the same split testing, but on multiple images, different images, one you got a black dress, the other one you got a red dress, right? You got five different images. And then Facebook, they're the ones who, who, you know, put the machine on it to show which one out, outperforms. Another form of split testing is when you do everything the same one image, let's say we're not split testing multiple images, we're split testing multiple headlines. So another way of split testing is where you use the same image. And now all we're going to do is switch up the headlines. Okay. Right. This headline says this, that headline says that. So now we have five different headlines and we split test that. So for this, I'm going to cross out here, right? Everything is good there. You got the link in there. Everything is good. Yep. Your XL. Yep. You got, you got the, got the link. How about a display link? markylemons.com goes right there in the display link. And then yes. And then you would X out. Okay. X out. Close. And then we would have. Then you uncheck this one. So we're on the third tab. So we'll uncheck that one. And now let's click on the, click on the middle tab, click on, yeah, click right there. So now we should see, um, and, and now that, that one down special category lookalike, turn that one off. Shade that. Which one is that one? That last one down. This one. Blue to gray. Yeah. Shade the blue to gray. And then click on the third tab ads for one ad set and see if that one, see if it shows up over there as well. Yeah. Shade all these two. Actually, no, those ones in draft. Okay. You're good. So click on the middle, the middle tab ad sets. So now we have, we have the rule of state, which is scheduled. And then we have the other two that have not been published yet. Right. And that's why we see two here. And then there's two on the ads level. Right. A total of four in the top right. Top. Okay. Yes. I think I'm going to try one more by myself and see what happens. Do it again. Let's do it. Let's go run through it real quick. Oh, I didn't want to run. I didn't want to. So we went back to the front campaign. Hit the campaigns. Check the box. You always want to check the box. Yep. Black dress. We're going to come back to the second tab. Yep. We're going to click the create. Yep. Oh, we had, what was the dang on keyword? We did luxury. We did real estate. Oh, it was real estate broker. Real estate broker. So now we are over here. We're going to do website. We see the pixel. We see the conversion. We're not doing dynamic. We know that we want this to be tomorrow, the 16th at 6am. We don't set an end date. Nope. Okay. With the audience, it says we're going to come here and do that intro video. Yep. We are going to continue to scroll down. We know we want the people living in the United States. We keep scrolling down. Go back up real quick. Hit the drop down. Remember on the drop down above the United States. So people living in all people living in there. Okay. People living in. All right. Come down where it says detail targeting. We're going to put in real estate broker. Yeah. Okay. Yeah. This is what I was going to show you on the last one. So yeah, if you type in real estate broker, go ahead and select that and then hit suggestions. And then maybe write down all these words, right? So each one, each one, I could hit suggestions on each one and it'll probably populate a few different words. I got you. Right. So those are a ton that I can make note of and just it'd be, you know, knowing those key words are. I'm taking a picture again. Picture. Keep scrolling down. Wait a minute. House hunting. Search. I'm sorry. Let me keep on. Search language. English all. We're going to do automatic placement. And we're here. We come back over and do the red X. Yep. Red triangle. Black dress image. And then there goes the Instagram account again. And then just putting in that same everything else. Okay. So at setup, we're going to create an existing ad with a single image. We come down, we go, we pick the picture. We've already loaded it. So they have it inside of the system right here. Mm hmm. Okay. We just do the vertical crop it, slide it over just a little bit. Hit the apply. We like the horizontal. We like the square. We don't do an enhancement. We hit done. Once we hit done, we're going to scroll down a little bit more. Uh, primary text. I'm going to copy and paste like this. Okay. Perfect. Headline. Awesome. Okay. Cool. And then, uh, nothing in the description. We come over here to our website. You are L. Mm hmm. Copy, paste. And then the display link is going to be markylements.com. Perfect. Uh, learn more. Mm hmm. Uh, no ad language, no tracking, but let's check this for that pixel. And then, um, everything looks good. We would then cross out. Yep. Then we X on the top left and then let's just look at these, um, at these ad sets real quick. So now we have, now if we close, we click on the middle tab, um, ad sets. And so now everything is running conversions to that one black dress image targeting these four different keywords, these different assets, real estate, real estate investor, luxury real estate and real estate broker. Yes. Yeah. So, so four of them, you know, you got four of them. You can always go five, but you can, you can go four, but, um, To get started and we're doing $5 a day until I'm gonna turn them off right before the program on Wednesday night. Yeah. Let's chat Wednesday. Let's chat Wednesday afternoon. If possible, just go to my, you should be able to hit the calendar and see something for Wednesday. Okay. Let's chat Wednesday before, before we turn it off. I want to be able to, I want to turn it off with you. So, um, we'll, we'll review that together on Wednesday. So we check this. So we're going to come back. We're all good. Those are the ad sets. And then once they approve that first one, I see it's running, hit review and publish and hit the green button. Yeah. By tonight, by tonight, I would say before you go to bed, like right before you go to bed, no matter what time that is, whatever time you go to bed at night, check your email because you would have got that email. That email would be, would say, would say faith, it would say your ad is, is scheduled or running. That's the email from Facebook. Your ad is scheduled or running. Give me a favor real quick. Can you drop your link to, to schedule just so I can bookmark it in the chat right now? Sounds good. Sounds good. All right. Okay. Thank you. Let me know if you need anything else. Have a great weekend. All right. Have a good one. Bye-bye. Thank you. Bye-bye.