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Jerry Kim: Strategy Formulation

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Published on Aug 21, 2013

Jerry Kim, Assistant Professor, talks about his core course Strategy Formulation.

"Competition at a global scale is really ramping up. As an entrepreneur, you really can't be successful without having an understanding of how your product is different from your competitors. You might have a good product, but your competitors can have a good product as well. Strategy is really about creating something that's different, that adds value to the existing set of products that are out there."

Learn more at http://www8.gsb.columbia.edu/programs...

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