 So, yeah, this is great. Thanks so much, everyone, for being here. I'd like to thank EforM especially, because they partnered us in this entire process of putting this report together. Also would like to thank Amin and Ajay who sort of been with us all throughout, you know, giving us the right direction in putting this together. So with this, I'll start with the presentation. So a little peek into what's really happening today. And I think this sort of captures really the sense of what's happening in content today. We feel like, you know, not much is changing, but there is a huge shift that has taken place in the past few years when we look back, when we reflect back from the past two or three years in terms of what content planning is today. So this is really the big change that we can see. There is media, there's creativity, there is technology. What once was sort of worked in silos today, the lines between all of them are blurring. And while that is happening, the biggest opportunity is really for content marketing, because you know, this coming together of the three has created like a great fertile space for us to really explore and create innovative content. So let's deep dive into each of these, starting with the media landscape. As we all know, this is a highly saturated and cluttered space, especially for content marketing. Even from a consumer standpoint, if you just look at what consumers are doing today, they're constantly scrolling, and if one could possibly measure, I'm sure that the scrolls that people sort of go through online is far more than the distance that we travel through strolling offline. So there is this constant barrage of information that's given to people, and people are constantly scrolling through all of that. So the biggest challenge really is for a marketer, because they really don't know how to capture consumers' attention. So the answer is really in coming up with innovative differentiated offerings by leveraging media and technology in new ways. Another big shift that has taken place, I think some of you all touched upon it, is the whole role of technology and AI, which enables creators. Today, AI is one of the biggest tools that creators are leveraging in creating content, and this content that they're creating is far superior and much, much faster than they could do many years ago. So that's really a game changer. And because of this, there is a whole explosion in terms of platforms. So if you see, there are plethora of platforms from Metaverse to gaming to creative, and that's enabling us to explore new spaces to create content. And while the platforms are exploding, so is the explosion of formats. Amin and Shah Shahan sort of touched upon this whole topic of creating content right from three-seconder to three-months. So if one were a marketer, it's a huge challenge. You really don't know what is it that you should be creating. Should you be creating a bumper ad, or should you be creating a 30-minute TVC, or should you go in for the long haul and have a long-term tie-up with certain sponsorships and events? So as the entire scenario around us is changing, the environment is changing, technology is changing, so also marketing has gone over and beyond what it used to be. So starting with BrandSpeak, there was a time when brands used to talk about purpose, would propagate their purpose, but that's just not enough today anymore. Today, consumers are demanding that the brands really walk the talk, because that's really what's going to put the brand into the consideration basket. Another shift is from creating. While a lot of brands created a lot of content, a lot of communication, but it all rested on their own handles. But today, again, it's not just brands that are creating content. There is the creators and the publications that are really transforming this space. And therefore, the real role for us is to co-create with them, to work with the influencers to really create content for our consumers. This is something very, very interesting that is taking place. Typically, whenever a marketer got a brief, the biggest thought in his head is that, how is it that I'm going to answer this brief? How am I going to overcome these barriers? So we spent a copious amount of hours trying to find answers to the questions. However, today with AI, the entire space has changed. Today, we spend hours on different AI platforms. Let's say like ChatGPT, Dali, et cetera, to really give the right prompts to get the right output. So AI is giving the right answers. And I mean, as I see it in the next few years, marketers are likely to recruit people under the designation of chief prompt officer. And finally, coming to content. So typically, content was all about driving awareness, creating some kind of entertainment, engagement, et cetera. But no more. Today, content is about driving business growth. And we are making content more accountable and more measurable in the long term. So we know that content is not just restricted to one thing. It's not just one TVC or it's not just one little ad on social media. It's a whole bunch of things, be it sports, be it technology, be it social media. But at the heart of everything that content is, there are four key pillars, which is the consumer who's influencing everything that we do for them, to the creator who's actually delivering the content to the consumer, and technology and platforms who have become enablers. So I'm just going to touch upon some of the key things that we've sort of covered in depth in our report to showcase what's really changing, what are the big trends that are happening in each of these spaces. So starting with the consumer, sorry, starting with the creator. The creator is the person who's existed for many, many years. But the influence that this influencer really has changed very, very rapidly over the years. So it's very interesting the role that they play in the consumer's life, in how they influence what kind of power that they have over a consumer's decision making. Who are these influencers who've entered, you know, the new influencers that have come in and what really are they doing? So our report deep dives into understanding these influencers, who, what kind of content are they creating. And some of the big trends that we've observed, like for example, de-influencing or the rise of the meta-human influencer. So these are some of the things that we've deep dived into in our report. The next, the most important person is the consumer without whom this entire content marketing would be redundant. Now within this whole space of people who are consuming this content to cohorts, which have played a very, very big role, is one is the Gen Z or who we call the screenagers. They spend copious amount of hours online, scrolling through feeds, you know, creating their own content and consuming a lot of content. And the other one is Bharat or the Tier 2 plus consumers who have, who have really been the game changers in this entire content marketing scenario. They're the ones who've entered a little later, but they are consuming a lot of content, right? Now how they are influencing is today the kind of content that is being created for them is changing. The language in which we're communicating to them is changing. You know, where we reach them, what platforms we reach them, is also transforming. So our report deep dives into some of these key trends that's really, you know, that the consumer is and how that's influencing content and various aspects of the platforms that they're consuming it on. A lot of people touched upon a little earlier on technology. Yes, AI plays a very, very big role. And today while AI is present, a lot of content developers are using this actually as a tool for creation. It enables a creator to actually overcome some of the barriers in creating content, as well as enhancing the content, creating superior content, delivering content much, much faster. And things that weren't possible earlier is now made possible today. But technology is, you know, because it's accessible to everybody, the real key or the real magic is really in unlocking how we engage with our consumers today in overcoming some of the issues that consumers are facing and creating a very, what should I say, a very special way in which we can connect with our consumers, which was earlier not possible without technology. And the last is platforms. Again, this is very critical in terms of, you know, where we put the content up, right? Now there are plethora of platforms. If a marketer has, you know, wants to put out any kind of content, they really spoil for choice in terms of, you know, which platform they can choose from. So there are these old existing platforms, their legacy platforms have existed for a long time, but they're ever evolving with the changing needs of the consumer. Then there are these new platforms which are sort of engaging with consumers in new ways, in new languages, and also engaging with consumers on a long-term basis. And then our report covers how platforms have a role to play in the long-term. What are the things that, you know, what are the new options that marketers will have from a platform standpoint in the long run? So yes, that's it for me. This is just sort of a peek into the report. I hope that in a few days you will be able to grab your reports and deep dive into it. And hopefully that will influence all the content that you create moving forward. Thank you very much. Thank you so much, Rupash.