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Uploaded on Jun 29, 2010
http://www.businessol.com [Ronnie] Was there anything that you guys talked about that would change your online strategy? [Jake] Sure, definitely. The big thing that we went over in the beginning was really looking at our Analytics. Really delving into Google analytics in a robust much deeper way that what were normally doing. We learned this morning from simple things like a much better title tag to looking at the analytics and analyzing why people are dropping out or falling away from our site. Looking at all things we can do to improve that and really improve not only our user experience but kind of go from there. Both Aaron and Catfish were very very personable and they explained things in a way that I've never really fully understood and in only like fifteen minutes I caught concepts that I have caught for years. I'm Jake Krolick from ASI and thanks a lot BusinessOnLine.