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Published on Dec 11, 2017
Steers in partnership with leading online hip-hop magazine, ThePlug, has launched a groundbreaking campaign “Respek Nation.” The launch, also in support of the brand’s new Rib King promotion, took place on Thursday, 2 November in Rosebank, Gauteng.
Respek, derived for the word “Respect” is a first for Steers and pays respect to the “youth culture” of music, fashion and photography. ThePlug magazine celebrates the culture of Hip Hop and has emerged as a powerful voice for South African youth. To get into this market, Steers saw it fit to partner with the magazine for their November issue where three of the country’s hottest emerging rappers Shane Eagle, “Internet Boy” J Molley and upcoming rapper TTGO are the cover star. These three artists are driving the culture forward through their incredible music and leading movements that are resonating with legions of their followers.
Videographers: Tebogo Kekana, and Thando Mbatha Presenter: Mbali Zulu Content Producers: Mbali Zulu, and Lwazi Nonyukela