 How many versions of your hit song do you need to create? How many versions of your hit song do you need to create? If you don't know what I mean, you'll see. If you don't know your hot song, should you add it? I'm sorry. Should have nine versions of your hit record. Are you ready for a call at your notepad? Take out your phone, record this. Remember this, because this is the shit that you drew from Missouri before, all right? You didn't come here for a brand, you know the other shit, you want to build information. So before you leave the studio, you got your shit mixed in master, you should get a clean version. You should have an explicit version. You should have an instrumental. You should have an autopilot. That's clean autopilot, dirty autopilot. Do you ever want a radio agent to play in it? So you should have a clean eight bar intro. You should have a dirty eight bar intro. Don't you want to get your fucking video on being to your network television? Because you're gonna need a network television clean and you're gonna need a network television explicit. It is a lot. It's a long checklist. I think he was pretty straightforward. Yeah. As far as the ad there, that was a fact, everything that he just noted. But I think the first thing that this represents is the fact that a lot of times it's more work than artists perceive on the front end. We perceive on the front end, just coming through all of us in a game. Even though you already had the video and it's just chopping things up at that point, where the song is just chopping things up at that point, well, except for, you know, making explicit. You know, there's some tweaks. Just the fact that you have to do that at a point where most people just think they're done. Yeah. All right. Really, it's something to think about. And honestly, it doesn't just go into radio tracks. Like he's talking about for a radio track campaign specifically, but Cory, I'm gonna let you list it out. You know how we talk about the YouTube version of this, right? The same thing actually does apply in many ways across the board, especially if you want to maximize what you get for your video views and the ways that they can be used for other people. And we'll go a little bit into that after Cory drops the list. We'll go ahead and hit it with it. Yeah, well, first thing I want to say is, I think the main thing, or the main thing I get from what he's saying is, pay attention to what you're submitting things to, right, that always goes back to, there's a different format. People accept different things. Like he said, there are gonna be some TV networks that want the clean version and others are gonna want the dirty version, right? So I think that's something that, especially a lot of smaller artists don't think about because they're not hitting that many outlets, you know, and that many things at one time. But I think it's a good habit to get yourself into a good habit, like build within yourself, you know what I'm saying? Just to get that stuff created for it. If the opportunity just kind of comes up. But what you're talking about is kind of advice that we give to clients on the YouTube side. Where we tell them when they release a song, they need a clean version, a dirty version, instrumental, lyric video, a visualizer, and if you like the song enough, a music video, right? Or if the song has enough traction and attention, a music video. And now this is making me think maybe acapella, right? So that's six, the same way with this, you come out of it with nine different versions of your song that could be worked in different scenarios or just dropped in general to give yourself more musical content. That same strategy applied to YouTube makes it to where with every single song you drop, you now have at least five, six pieces of content for YouTube specifically to drop with it, right? Just the benefit of me doing that, if I just want everybody to listen to my music video. I mean, so I think the more obvious one is YouTube growth, right? It's probably one of the more consistent ways for an artist to keep up with the output of a YouTube when it comes to YouTube. Cause that's kind of what got us to telling clients that a lot of times they would ask us like, hey, what's the best way to grow my YouTube channel? And it's like, well, you need to drop it as consistently as the YouTube would do because the thing that I don't think artists think about is that YouTube isn't created for music artists, it's created for creators, right? So the average artist maybe is dropping, let's say two, three pieces of content a week, I mean not a week, but a month, they're just dropping a lot of music or something, right? But like they're YouTubers that drop three videos in a day, you know what I'm saying? Or three videos in a week. So these creators are moving at three, four extra speeds you are on the same platform and the platform is gonna optimize for the creators that have the highest output, which sadly is not the music artist, right? It's the general YouTuber. But now you have this strategy where, you know, you at least can, maybe you're not completely competing with a YouTuber, but now things are like the additions of shorts. It's possible for YouTube to get as close to that level as possible for a music artist, right? I'm dropping a song a month. That means I have at least six pieces of content a month. I'm around my music specifically, like hard longer form pieces of content, plus my 15 shorts I was gonna post anyway, plus I don't know this vlog I already had playing coming out from this tour I just did, right? So I think that's the most obvious surface level benefit to it. And then this doesn't apply to every artist, but you know, getting a little bit deeper into it, some versions of the songs you're gonna apply like the same ISRC codes too. And so the streams count when you talk about things like YouTube music and just like how those views are kinda counted specifically. So I think that's the benefit that like doesn't really matter for everybody, you know, very small percentage of artists, but the channel growth, like being able to just max out a hard long form content strategy for YouTube that can really be replicated because you can do this with every song you put out, like every song, you know, clean, dirty, instrumental, right, acapella, visualizer, lyric video. And if it's moving up, make music video, right? Every song or would you just focus on the most important songs? I would do it for every song just to have as much content as possible. Cause the other thing too is, but hold up, but you know, some of these people are talking about once a week. I mean, I mean, that's what's coming with that. That's what's coming with picking that ball out like that. I don't know about full ball Gary Vee and it like that for an artist, but no, I get what you're saying, but you would just go, oh. Yeah, 100%, yeah. Let me take a quick second to say if you're an artist trying to blow your music up or if you're a manager, a music professional in general trying to help an artist blow their music up, I have something that's a game changer for you and it's completely free. As you may know, we've helped multiple artists go from zero to hundreds of thousands of streams. We've helped multiple artists go from hundreds of thousands to millions of streams, chart on Billboard, GoViral, all of that stuff. And we've now made the way we've branded multiple artists and helped them go viral completely free step-by-step in Brandman Network. All you have to do is check out brandmannetwork.com. You apply, it's completely free, but the thing is we're not gonna let everybody in forever, so the faster you apply, the better your chance of getting accepted. Brandmannetwork.com, check it out, back to the video. Because the other thing about it too is, we always tie back to how do the consumers wanna consume things and there are some people that like to have a visualizer put up on their TV while they're working in the background. You know what I'm saying? Yes, so you touching on something important because to me, I think people need to rethink what they think of when they hear a lyric video, right? So you can actually combine the audio and visualizer and lyric video into one, if you want to, right? Because the audio is just the audio, so it doesn't have to be the main video, they're gonna hear it when they see the lyric video. But the lyric video can now, based on how consumers consume stuff, be the visualizer and then you just have it transcribed at the bottom, just like how people watch a TikTok and then people see the text of what you're saying, you can get away with doing that. So now you have that two in one because it's very hard for people to have very interesting lyric videos, right? I remember when lyric videos started popping and became way more popular before visualizers became a thing, right? People realized they could just do something interesting beyond having the lyrics move around so much, right? Yeah, bounce on the screen. And then everybody was just trying to, like, ponder on how they can make it interesting and more and more interesting and you can only make that but so interesting, right? People aren't gonna care but so much when it's all based around the lyrics and that's it. But if you got a cool visualizer because it was from a video game or something that you wanna represent like Lil Nas did with a Red Dead Redemption and putting it on an old town road or if you wanna just actually have some footage, it could be like a vlog of you, right? So that represents the song topic or not a music video but just some flash and footage, kinda like how you think about the canvas on Spotify. Yeah, exactly, yeah. It could be like that just repeating over and over again of you or it could be something a little bit more extensive but it's still not the pressure of a music video or again, of course, just taking content from anywhere and then you just transcribe the lyrics at the bottom and that'll be good enough. It'll hit the same purpose and then you have that little bit of branding experience to make it more interesting just than a regular lyric video. And fortunately for artists, that's so much easier to pull off. Most people don't necessarily have a lyric video skill set, at least without wasting a lot of time or spending a lot of time, rather, to get it done but a lot of people, you know. We all got phones. Yeah, we got phones. We know how to rip something from somewhere else and just paste it on top of a video and put that together. So that's what I would say to the YouTube list. Like when we first started doing it, we weren't in a space where consumers would respond to visualizers as much and as well and these different types of content and TikTok wasn't popping as heavy. And so people weren't used to just being, seeing transcriptions and stuff as much but the way things are involved, you could take what three of those things off that list and make it one. Yeah, yeah, I think the best example I've kind of seen of it, I know the weekend does it a lot when he draws music. And then what made me realize it was the way Cardi B released up. Cause I was just looking at it. Man, she draw like nine pieces of content to this one song on YouTube. She had some other elements to it, right? Like she had like BTS part one and two of the music video. She did this one thing where she called it a move board and it was really just, in my opinion, the same thing as a visualizer but it was just a bunch of different photos flashing across the screen while the song played in the background. So she really milked it, you know what I'm saying? So that's why I say I think like to your point, yeah, if you're an artist where you don't have the resources to get all this stuff made, then yeah, a lot of them can be knocked into, you know, like a lot of them can, you can take three ideas and turn it into one. I mean, I think if you're trying to get like maximum bang for buck, you know, like maximum output for each one, you have the budget for it and the brand to be able to put it together. How many burgers you took in a week? I don't have all of it. Well, a hundred percent. Like just shooting out a burger, just max out YouTube. Yeah, let's put that on the screen real quick just for people to be able to see. So yeah, Cardi B has Cardi B move or visualizer. The live performance, right? And let me kind of play a little bit of the move or visualizers, if you can get a sense of what it looks like. Copyright? Nah, it's the, no, I'm not gonna, it's muted. Yeah, it's muted. We're talking about the visual. Yeah, nobody's gonna hear anything. I ain't dealing with none of those copyright strikes. All right, so it's like a bunch of pictures flashing which is dope and a little bit of video thrown in between. But that's actually pretty hard because this actually does look like it was the move or for that scene. So that's how they're matching it up. It's like, when we came up with this scene, this was the move board. And they probably had, you know, a move board before this move board. Yeah. You know what I mean? When they were in pre-production, but no, this is hard. I actually like that concept. I would like to see that more. Show them the scene and then show them the move board or inspiration for that particular scene. Cause that's what we do creatively all the time. Anyways, usually some kind of inspiration or, cause it's hard to describe creative shit to people without giving them some reference points anyway. So nah, that's a real hard. That's what I like about this too. It's like, it's taking the mundane, taking that thing you have to do anyway and turn it into like a really interesting piece of content. Heck yeah, nah, that's a hard one. Yeah, but she got a lot. Instrumental, instrumental is when I can understand why everybody wouldn't want to do that to me, I guess would depend on your relationship with the producer, how they feel about it. Also just, your relationship with only your own shit. Yeah. Yeah. I think I want to take the track and then run it up on. Yeah, exactly. I think I want to get a little waned on some random artists on YouTube. Right. So she also has her performance with Meg Dastalion. Oh yeah, the live performance, yeah. She has behind the scenes. Part one and two. Part one and two. All right. So it's like really made a moment out of this. Where's part one? All right, so there's part one. I'm going to play part one then there's the instrumental and official lyric video. All this stuff is beautiful because the artist doesn't have to be involved. We already got the footage, post-production and stuff like that. So yeah, okay. So what else does she have? I'm going to count how many videos this is. The official music video, official audio and the radio edit. There we go. So Cardi B put up one, two, three, four, five, six, seven, eight, nine pieces of the content posting this video. Yeah. And then let's look at the start and the end. I'm saying she had follow, dude's advice in the beginning clip. She really would have had to draw like 16, you know what I'm saying? She did like each of these. So the other versions of the pants that I brought, it could get crazy, bro. True, true. Let me see. That was February 5th, 2021 when the radio edit dropped. And then the mood board, which was the final piece of content was March 16th, March 16th. So she was able to take a whole month to pull all that stuff together. That's dope. That's dope. So this is exactly what we're talking about. Of course it's not a one size fits. It's all maybe for some videos, you do something like a mood board or songs. Some songs you might not be inspired to this extent, right? Exactly. But the concept is still true. You want to have those multiple versions out there. It's an easy way to milk the song itself and get different parts of your vision out there. And then also on the other end, it also helps other people use your content for their platform without you having to go back. Because that's really the main purpose of what he mentioned. I actually don't know his name, but I know it's IG Art Red Soul, or at least that's where it's posted from. No, that's a wrap coalition, all right? He, I don't know if he's a wrap coalition, but they have the podcast, the... Oh, well, Wendy? Yes. Come on, I know the name of the podcast. I hate that I'm missing it right now. The Chico podcast. Yeah, yeah. He's one of those people. Now, shout out to him for that post really dope. And we actually have something that goes along with the same category.