 With the uncertain climate surrounding many retailers reaching a 100-year milestone calls for a celebration, the JCPenney store in Bemidji today marked its 100th birthday with a celebration at Bemidji's Paul Bunyan Mall. The event featured speeches by special guests and a donation to the Bemidji Boys and Girls Club. A large birthday cake was shared with the store's many guests who were in line early to receive special thank you gifts. The store's manager credits the JCPenney company and the community for the store's great success. I think JCPenney has done a lot of changing over the years. The company has to change and retail is just full of change. I think that's important. I also think there's a great relationship between the city. The citizens have supported us and we've tried to support the city also. The store's celebration will continue through the weekend with special deals and coupons offered in the store. If you've enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland Public Television.