 All right. I think we're live. Hi everyone. This is George cow and I'm with Danielle Gardner today This is a special Facebook live video that is in anticipation of our course launch called the message building system and I asked Danielle here to share with us an overview of what is the message building system and why Is it important to Clarify your message so that your content can attract the audience that you actually want to attract So let me just say hi to Daniel first. Hi, Daniel Hi George. How you going and it's okay if I call you Danny on this off the store So I just a brief word about who who Danny is She is a messaging and marketing mentor and she has helped a lot of clients clarify their message She's also an expert in human design or at least she applies a human design system to one's marketing And I've just really appreciated her ability to do marketing from a very Heart-centered place. I mean, you know that that word heart-centered marketing is used everywhere these days and I don't I don't necessarily feel that that kind of The that kind of integration with with a lot of other people, but I do with Danielle So I do encourage that you check out her Facebook page I think she has great content there to look at and You know, she and I do things differently sometimes But I feel like she she does it in an authentic way and and it's always good to see a diversity of how Authentic marketing is done. So definitely check out her Facebook page and her website as well so without further ado that Danny we don't have a lot of Time here today, and I want to make sure you give people an overview of why is it important to clarify their message? And how do we kind of start going about doing it? So I'll let you take it away Yeah, sure. So I think one of the biggest reasons to Clarify your message is to build an audience. So that is what everyone wants to do and it's interesting I you know, I share with you that poll I did on my page the other a week or two ago and People were saying oh, yeah, I'm doing content, but I they weren't connecting that with building an audience You know, they're like I'm really consistent with my content But so I don't need help with that that's basically what I was getting but I you know I want to build my audience and yet when I checked out some of those pages. I was like, yeah Okay, so there's really no engagement on their page and not that engagement You know, I don't want to look at engagement as in this sort of vanity metrics But if there is no way like if you're not generating any conversation, then There is something very wrong. There's actually a plane going up here right now. I just realized never had a plane go up here So that would be the number one reason I really want to I guess drive home Like if you want to build your audience, you need to clarify your message But what I mean by clarify your message could be different to what other people mean So like Your message I believe it's not just it's kind of not one thing It's actually a couple of things, you know, and what I also like to Help people with is what is the kind of the cause? What is the What is the other term I use for it the cause but but you know, like what is the message behind the ministry or the Yeah, you know, and yeah, and that is connected with your journey, you know So if we take my like one of my messages, for example is That sort of weaved through is about slowing down to essentially speed up And that's been a big part of my journey because I was like the yeah six figures and trying to you know race ahead and all of that kind of stuff. So You know, that's that's flowed through and then I guess before I go into A bit of an overview. I think the other really important thing to mention is This issue of visibility. So a lot of people that I work with and probably you too, George they'll say they have a real issue with being visible and What is often Portrayed in the online business world is you need to run off and get your blocks cleared Go and get your blocks cleared and then you'll be right you'll be you'll be able to be visible and I think that often the reason people aren't comfortable with showing up online is Often way more practical and that is they're just not confident about what they're saying and what they're talking about and This system that I've been using it sort of it really fleshes things out and it's also a system that is evolving so it's sort of like You know how you say George that this is not about pinning down your message and I don't think that either but it's a starting point. It's like This is your starting point and a focus to what you can experiment talking about basically, right? Yes. Yes. I love that. And I want to just encourage everyone who's watching to Feel free to comment below as you hear anything from from Danielle that you are liking, you know, a few words. Let us know what's what's resonating with you and also Any questions you have about this process? So feel free and I already Excuse me. I already see one comment here from Shweta. So thank you for your comment there. All right, so keep going. Sorry All right, so Was there anything else we were going to cover or that you wanted to ask me before I go and share my screen and Yeah, I know I would love to get get the overview and then I'd love to also for you to talk through The overview of the course that's coming up like what are the four sessions that they're going to cover. So but let's let's talk first about the message organizer and how that works. Yeah, so I'm just lining this up. Here we go. I'll just share my screen now. Yeah. And I what I what I'm looking forward to in this collaboration with with Danny on this course is that She's going to have a nice looking slideshow and for those of you who who know my courses. I am very, you know, I just have a document with words. But one of the things that that is authentic about about Danny is that she thinks and Danny, this is a cool Idea that you you share, which is to make your marketing your art. It's like instead of instead of marketing as like a chore or as a means to an end. It's an art. It's a it's an art project, you know, it's it's a it's a way to express your your creativity and your fun and your heart. And so that's kind of how you do your marketing and and that's how you also also do your your your course slides as well. So this is just a little taste of what Yeah, and I guess just I just want to sort of speak to that. It's all The plan isn't to have a whole slideshow the whole time because I really love that interactive thing that you have going. Yes. Oh, yeah. Yeah. So there will be I'll be able to show some examples of things and stuff like that, which will be great. But yeah, just I guess so people know it won't be just like you're looking at a slideshow they'll be like, you know, it will still look like a George. Yeah, and I will be there obviously the whole time I'm going to be there to insert my own insights into things and also to coach Participants in the course on, you know, any any questions and any examples and things. So anyway, go ahead. So let's have a Quick go through this if I can get to go to the next slide. Sometimes that first one is a bit tricky. All right, so This the message the messaging system I have is based on these four parts and I call it the message organizer. All right, and well Okay, I think that was the next slide. So the four parts and to You know, I've tried to use one word here to kind of summarize what each part is about The first part, which is also the first what the first session is going to be focused on in the course is about your journey. So we're having a look at how is life prepared you or being preparing you to help others Based on your own lived results And also like based on the skills that you already have. So we're sort of like looking at what is your journey be? What what is your the skills that you already have and what is the What can we get from that? What are some of the things that arise? What? What goals can you achieve that you can help others achieve or what things do you know that you can help others to know, you know kind of thing so it's In in session one, there will actually be time like quiet time essentially in the course for some reflection and to For people to actually have a think about some of these things I'm presenting And they'll also be able to share with us what they come up with in the chat and stuff like that And so Session two and three are going to be fleshing. So first of all as as a result of session one I'm going to show people how to come up with a basic statement that like an umbrella statement that can give focus To what they're going to start basing their content around all right It's kind of loosely around but it will have a focus. So they're moving into the class two and three Oh, sorry class two. We are going to be looking at um, what are the challenges that people face with these things that you can help people with Through their eyes like not through our eyes because this is a really big mistake that a lot of us make We we we kind of leave with this message about what we think people should know But the there's a to really be of service to people in marketing. We need to actually Meet them with what they're thinking what's in their consciousness No, and then we can go and you know take them on a journey So it's about fleshing these things out like what are the challenges as they see them And then what what things do they believe they think that they need help with? So it's really helpful to flesh these things out because these become individual content pieces And and when when the when the message organizer is actually filled out there will be at least 16 content pieces That people can go away and create like very specifically That will build this content foundation to build their audience Now in um session four Uh, actually three. Yeah session three. We're we're looking at um Like drawing out someone's world view So like what I like to call it is like the world are calling to george or the world are calling to danie because When you actually create content, you're gonna Write content through the lens of your world view And that's what makes your like each of our content Interesting, right? And this is the thing and there's a lot of content that isn't interesting out there So people keep scrolling, you know, but people I think they're really looking for some meaning They're really looking for Like if we can put real parts of ourselves out there In our content and and share what we really think and feel about things People are more willing to share what they really think and feel or it like can be it can be very Dating for them. So this is a really important aspect of it and then Well, I'll move on to the next bit because that will help tie it in together So this is kind of summarizing what I've said like as a result of going through this four part process You've got a list of specific content pieces that you need to go away and create That build this foundation and that build your audience, right? and the other thing That this system does is it does Show you how to actually use your content essentially from the mo the message organizer to Create an offering that is relevant but this We're not the idea is you actually create the content like you need to sort of just go and experiment with that content first Um rather than you know as as you say george like, you know, don't just go throwing offers out there Do the content first the content marketing and see how people respond But that is just an added bonus really of how this flows in So let me just see. Yeah. So essentially These content pieces they're going to create this fertile Soil that make people interested in the offer that you eventually Present, you know that is based on this. So a lot of people they they skip this content building, you know, the audience building Um, yeah the content piece and they're just going straight to the sales the sales And they're like why are people enrolling my course? Why people, you know, and they've they haven't built any foundation um now I think yeah, that's that's not for now So that is sort of gives us an overview in so in in session four Um, I'm actually going to and actually right through the course. There'll be some live demonstrations with some people Um about each step but in session Four, um, I will be demonstrating how How I use this this offer template To actually really easily create an offering that makes sense And that people can justify buying and in that final session, there'll also be more time for q&a weren't there george and Sort of just yeah clarifying the whole process. Yeah, absolutely And and just to kind of do a quick summary of what you have here on the slide on the left hand side the mo the message organizer um, you know, you kind of start with a statement of Uh, what you do is that right start with a statement of so this well, I Further up, you'll see that I put the journey. So it starts by exploring the journey right and then session one. I help people put together um Uh, I call it a rough. Well, it's called an overarching statement But I also call it a rough statement because sometimes people get too fixated on right this statement needs to be perfect before we Move on like no no no if it You know, like if it if it seems to make sense the words can be refined later But we can move on. Yeah with the content pieces. Yeah with yeah Yeah, and then challenges and help just to give people some just a quick review is that challenges is what your ideal clients are are well The difficulties are going through that that you could help with but then the help is like You know, you kind of go from listing their challenges To reframing that into this is what I can help them with. Isn't that right? Yeah, so in both cases you still meeting them with their with where they're at because What you've got to imagine that is under point two and three you're gonna end up with at least eight points Yeah, at least different at least at least yeah eight different things that will become content pieces and so The idea is that the lead-ins because i'm all about with a piece of content that first line Needs I call it prime real estate that needs to be speaking to them Something that's going in with their consciousness now. Let's say for example They believe they need help with okay. Let's take the visibility thing with my audience. Okay Their their challenge is they they they don't want to be um, they feel reluctant to like show up online Because they they have issues with visibility Now what they believe they need help with a lot of them is they believe they need to have their blocks cleared Right. Yes. So I might start like so I would list that like as okay They need believe they need to have their blocks cleared, but if I was writing a piece of content I start with this idea that you know, I would mention something about visibility and having your blocks cleared in the first sentence Right, but then I take them on the journey Then I then I put put forward my point of view, which is hey Maybe you don't need that. Maybe it's a lot more practical. So I'm helping them think differently But the there's this art of really um putting that first sentence Together and this is why these part two and three are so essential, you know, because people will just start content just In you know, a really vague way and then they they they wonder why People don't really pay attention to them. So this like really helps people create pieces of content that are going to zero in And then people are going to end up thinking gee What else has she got to say? You know, and so when we see you come up wherever online, they're like, yeah, what else has she got to say, you know So does that make sense job? Yes. Yes, definitely Yeah, you know, and I've I've seen of course the the inside of the course Myself and I'm just really looking forward to people getting into working on these different parts and seeing the examples from fellow students Which then kind of contrast compares and contrasts with one one's own statements questions challenges help worldview that that then brings You know, so this bigger picture together. Oh, okay. So that's really what I'm bringing forward into into the world. So Anyway, I really hope this is helpful for those of you who are interested in the course and I hope you'll join us in the course because I think it's it'll be a really worthwhile If you're going to take Any other marketing course about clarifying your message. I think this is going to be the one that that will in my opinion Will be the most helpful Danny, is there anything else you want to share before we kind of close out this video? There I think I may have said it I thought I know george is going to ask me if there's one more thing I want to share I think I just wanted to make sure that people know that there will be an opportunity to get some feedback During during the live class by what they write in the chat box And And also I think what's really important is there will be some live examples about how this works and I have Normally I would do this process. I've mainly done it one on one But I have started doing it in groups and what I find is when I can demonstrate even the With someone in the class when everyone sees how that happens. They're like, oh Right, you know Because they'll see the kind of questions that I'm asking that person to just kind of go deeper and deeper So almost specific should I say because that's probably another thing people are not used to being As specific as they need to be and once they see that demonstrated like a few light bulbs go off and It's easier for them to do it themselves Yeah Yeah, good. I'm looking forward to it. So Um, if there are any questions any of you watching this have about Um, the course itself or about kind of the overall Overarching ideas that that we've been sharing in this video Comment below and I'll make sure uh, danny sees it and uh, and you know I'm I'm really look. I mean there's already a couple dozen folks who have signed up for the course so I'm really looking forward to Interacting with those of you who are going to be joining us and um, Yeah, that's it for now. Thanks so much, nanny for joining me for this. Yeah. Thank you, george. This has been fun. Yeah, thanks