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Published on Jan 10, 2011
With Toyota introducing a family of Priuses (Prium? Prii?), what do we call them? This video kicks off our search for the proper plural, but the ultimate decision is up to you. Cast your vote at http://www.toyota.com/priusfamily and be sure to check in on 2/20/11 to see if your plural was deemed official. Toyota USA
About Toyota: We’re in the business of making great cars and trucks. But we also work every day to apply and share our know-how in ways that benefit people, the community and our planet in order to build a better tomorrow. We’ve been a part of life in America for over 50 years. And while we’re passionate about making great cars and trucks, our story is about much more than our vehicles.