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Decoding Truth and Trust in Advertising

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Uploaded on Jan 23, 2012

In the past one-hundred years, the face of the advertising industry has changed. In the early 1900s, consumers received ads through print and then radio and network television entered the scene. Now with the Internet and cable offerings, consumers see and hear hundreds of messages from businesses and corporations. The Better Business Bureau began in Minnesota in 1912 as a response by advertisers to the often misleading messages they were delivering. This documentary looks at how the self-regulation of advertisements may have saved the industry. Co-produced with the BBB of Minnesota and North Dakota.

For the latest consumer news, fraud alerts and free BBB Business Reviews, visit: http://www.bbb.org.

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