 Well, you know, this has been the big concern across the world, from the US. I was at a, I'm sorry, I'm going on saying, but it's just that, you know, this summer I did a, I did a fellowship where the big concern internationally is fake news, right? And so you have academics who are weighing in on this and they say something very simple. This is the only way. And you know, we have a show every day on NDTV, which I'm part of, which we call reality check as well. It doesn't need, of course, you have great news, small startups, which are doing great work like alt news and things like that, right? So their work is different. For all of us, mainstream media, it's very simple that you keep telling people what you know and, and, you know, keep telling them, look, this is what we know right now. So-and-so leader has made this claim, but in the public domain, this is what we know. Before you'd have somebody else in some places, perhaps you had somebody else writing for web, writing, no, I mean, you do everything, you know, so I anchor and I report as well. But that's always traditionally been the thing with NDTV that you have news people and news reporters who are also anchors as well. I think the key is multitasking obviously is going to be there. But I think it is multitasking, but I think there's also the new trend is also that there is space for quality and that you don't cut corners.