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Keys to Building a BtoB Online Community

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Published on Jul 9, 2012

ProCommunity Episode #1 - Vanessa DiMauro joins us for the inaugural episode of ProCommunity, the show where online communities meet business performance. Vanessa is the Founder and CEO of Leader Networks, a research and consulting firm that helps large businesses and membership organizations develop social business strategies and create B2B online communities. In this episode, we discussed: The differences between B2C and B2B online communities • The role of public, private, and hybrid online communities • The business-level goals the online communities help businesses reach • The process for creating a B2B online community • Online customer community metrics • Trends in B2B social business

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