 The next question is from Mr. Dave O.C. What does the behind the scenes of creating a maps program look like? For instance, how long is the writing process, common stumbling blocks, trials on multiple people, etc. Which program was the hardest to create? This is probably some of my fondest memories of mind-pumpness is creating programs. The first program was Maps Anabolic. I created that one. Every single one after that, we all wrote together and we developed this process, which is really interesting. It started with the next program we created, which is Maps Performance, where we would rent a house and it usually had to be like an hour or two away. This became like in hindsight, we started saying, oh, this is the way we do it. But we'd have a house one or two hours away and we drive to the house and in the drive, we'd have this great debate and conversation about what the program should look like, things that we need to look out for. Doug would be in the back and he'd have a pen and paper. Doug, have you saved these books with notes and stuff? Everyone. Yeah. Oh, that's cool. Oh, I can't, we got to look at these at some point, right? Yeah. And he's just scribbling in the back, right? And I'm yelling and Adam's yelling and Justin's piping up and we're just having a blast. At some point, a joint comes out and we'll smoke a little weed. And then the creativity really gets crazy. Then we get to the house and what we do is we sit and we write this program for, usually it's about a day of creating and writing the whole workout program. And it goes through a couple iterations before we're satisfied with the workout that we've written, but that's kind of the process. Well, and to address the part about trials on multiple people, that's all the years of experience for each of us individually. What's great is that we're all very different. I mean, we train ourselves different. We've had different experiences with clients. Yet all of us have trained tons and tons of people. So when we decide what an adaptation is that we're going to go after. So for example, like you're talking about performance. So, and a lot of times we would head up, not even certain on what it's going to be. We just know, hey, it's time for us to create a program. The part of the conversation is, what is our audience looking for? What do we think is the next progression from what we've written before? So there's a lot of that. And then all of a sudden they like, we figure out, OK, this is the direction we're going to go. This is the avatar the client we're thinking of that we want to build this for. And I remember performance was really at that time of the podcast was early on. We were really hammering CrossFit. Yeah, that was an answer to that. We were really hammering CrossFit. And, you know, the in the pushback we got was what people felt. I've just my mobility feels so good. And it's such great functional training. And I love the challenging work. And so this is what we are hearing from our audience. Like, OK, we want to address this. If we had a client who wanted that type of an adaptation that you get from CrossFit training, but we were all anti the programming of CrossFit. How would we design a program? Maps performance was really an answer to that. That's how that program was decided. Then the exercise order and what what what days and all that stuff is like. That's the day of like arguing. You know, well, we all have our different backgrounds and strengths and like, you know, what we've applied to, you know, our different clientele. And, you know, and that's one of those things. You see it in the programs. You see how, you know, each one of us consider very specific things that, you know, are sort of, you know, non negotiables for us. And and to this is what makes for the, you know, the quality of the programs go up because there's more considerations that need to be had for your average person. And so that's where we have a lot of the debate and discussion. Well, well, I had athletes, you know, that would do this. And I warm up this way and have them do these type of mobility, you know, exercise is then we discuss that. And then well, I used this and I saw, you know, a physical therapist use this and I thought that was brilliant. And then, you know, we all have this sort of discussion, which then, you know, narrows it down to what's going to be the most effective introduction to that type of pursuit. It's a lot of it's a lot of talking, standing on tables, demonstrating exercises, arguing, useless graphs. Yeah, sometimes sometimes we would get stuck on like, I was like, we'd get stuck on a phase or something. And it would just it would be like four hour, four hour debate and discussion. We'd have to take a break and we'd come back and then Doug would write it all out and we'd look at it on the on the table and, oh, wait, this doesn't make sense. This has to fall. It's a lot of fun. As far as the most challenging to create, it's a hands down, maps prime hands down. Well, yeah, most difficult, but most rewarding totally, totally. And here's why it was so challenging. So, you know, we all trainers with lots and lots of experience, right? So we all train people for two decades or more. And we wanted to create a program where people could assess themselves and then determine the best priming movements that they did before they worked out for their body. Now, here's the challenge. It's extremely individual. So when you're writing a program for people to work out, you know, it's fine if you write general workout programs that will work with most people. But when you talk about an assessment and specifically training or priming your body for an exercise, that's very, it's very different from person to person. Now, we knew assessments because it's what we did with clients, but I'm like, I can't, how could we possibly teach the average person or fitness fanatic how to assess themselves? This is like a whole class by itself. Like, you know, there's posture and movement assessments. And if the body moves this way, you look at this and that. This is so complicated. And we literally, I don't remember, I think it took us a full day and a half of just figuring that part out. We were like so stuck. And then it hit us to create a compass where you had three movements based off those movements. If you couldn't complete the task, then it pointed in the direction of certain exercise or a flow chart. That's it. And then that all came together. I remember Doug has the video. We put, we had the papers that we wrote on and we put them up on the window. Remember? Yeah. And then we sat there and explained it. And it was just that's when we were up at the Alanis, right? That's what we did that one. Yes. Yeah. Yeah. So we were up at the Alanis and you had those big windows and we had all this stuff all taped up on the window. Those and you know, and then after that, there's a lot, even when we decide, OK, this is the program, there's a lot of like minor changes along the way, right? As we start to shoot and film and we start to see it in place and then go through it. We're going like, OK, I like how this feels. Let's change this one. We were too creative with this one. Well, Prime was like, so the thing, I remember Prime. Well, you know, it's cool to talk about this is kind of, you know, fun going down memory lane here. You know, what's interesting is, you know, Sal, obviously, he wrote anabolic all alone. So that's obviously his baby performance. I really feel like his Justin's baby, you know, even though it was all of us together, it really, I think, pulled out a lot of his strengths that he had. And then aesthetic, I really feel was my baby because I was right in the heart of competing and building a physique was all what was in my mind at that time. And so it's kind of neat. And then Prime is really the culmination of all three of us. That's a good way. And when you think about it, we in in a perfect world, we would have wrote Maps Prime first because of that. But we we also have a business, right? We had to make money. We had to get this thing going to where we could support the team that we have and everything. And so we were forced to go the direction of, okay, we have to give somebody something they can go apply and go in the gym right away. But we all knew damn well that Prime is where everybody should start because it's exactly how you started every single client. I don't care what your goal was. If you hired me day one and probably day one through like, you know, day 14 even is all assessing stuff. It's really figuring out that client so you can really customize a program that's curtail to them. And that's why Prime really should have been first. And, you know, here's another part too is when we wanted to create programs that, you know, we're not in our realm of expertise. I mean, first off, we could create programs. I feel confident for anybody, right? But are there realms where it would be better or give us be more integrity to involve somebody who's got direct expertise in that field. And that's what we did with a lot of our programs. Like MAP Strong, we got Robert Oberst to go with us. We're gonna create this program with an actual strongman competitor and see what happens. OCR was Amelia Boone, you know. She competes in OCR, she's a champion. We did Power Lift with Paulic, who's a powerlifting competitor. And we were able to take them in, go through the, and really that was really fun. Writing a workout program with people who competed and were advanced in those particular areas. That was a lot of fun for them. Dr. Brink for Prime Pro. Dr. Brink for Prime Pro, right? So yeah, I think that's, for me, those are some of the best memories for sure. I do, I miss that part of the business. It was a fun time because the company was really just starting and really starting to grow. And there was a lot of, and back then, like that was a lifeline for us to create another program, right? So there was that part of like we had to do this. We had to create it. It was a lot of investment to start. It's expensive to build it. Like a lot of people may not realize, I mean, it's a digital program that you get. You must think it's really basic. But I mean, every time we write one of those, it's anywhere between $30,000 and $50,000 of investment on us from everything from the models to the back-end support to it, to the videographer, to the editing of all of it. So it's a, and then also the trip to build it and do it and the timeframe to get it all done. So yeah, definitely a major process to put it out. This is also why we felt okay with charging a rate that was significantly higher than average. If we did our homework too, it's not like we just randomly came across this price point where we're at. When you look at digital programs that are sold online, the average price point is $27 to $57. And we had the audacity to go ask for 130 plus for a lot of our program, but we also knew what we put into it and what they were gonna get. And how effective they were. These are ones that actually, it's not just a workout. This one's not something you find in a magazine. Right. Yeah, it's way more.