 The internet and Twitter, Facebook, all sorts of social media are playing an increasingly important role in thought leadership forums, the kinds of things that we do at PublicistLive. Whether it's the World Economic Forum in Davos or the EG8 forum on the future of the internet, people in a plenary session who have computers and are blogging and tweeting in real time. So you have what a few years ago was just an audience that was limited to that room, now becomes a global audience in real time. At the same time, you have the ability as an event organizer to get real time feedback on what's being said on stage. And so you can almost modulate the content in real time as a response to that feedback. I can imagine that in sort of four or five years' time, we won't even recognize a live event. But in so many ways the internet is made for events. For many companies, we can offer a global platform. Many times, for example, for our high level events, we organize media partnerships with CNN, BBC, CNBC, Financial Times, Bloomberg Business Week. So we have the global press there. And it's just a great way for communicating a message. Second thing, and this is very, very important, the kinds of events that we do, which is the very, very top end of thought leadership events, which brings together CEOs, COOs, chairman, thought leaders, the event becomes itself a great business opportunity for CEOs. A typical global CEO in four days at Davos can accomplish a huge amount. It's not only giving him a platform on stage, et cetera, or organizing a press conference, but he or she can organize dozens and dozens of bilateral meetings that are very important for his or her businesses. And that's very good. The Middle East and the Gulf in particular is a real growth market for events. And one of the reasons is that many of these countries, they want to exist on a global stage. And hosting a prestigious gathering of global CEOs or thought leaders is a brilliant way to do that.