 Introducing the American way of life on the threshold of the golden 60s. Color, style, comfort, utility, and convenience. Recreation, fun. These are the ultimate desires of today, tomorrow, and the years ahead of us. Much sought after features in our everyday surroundings that are relaxing, refreshing, and stimulating. And these are the very same features that Brunswick is building into the new Dynamic Recreation Centers, where bowling and wholesome fun are the prime attraction. Here, for an era of increased leisure, is a new concept in color and custom coordinated equipment created by Brunswick designers and engineers. But whatever the creative concept, quality has always been a prime consideration. Time-tested Brunswick quality from the hand-selected, carefully-dried bedstock that goes into the construction of these lanes to every piece of material that goes into the building of every piece of Brunswick equipment. Every item is quality created by engineers and design specialists, whose never-ending search for quality has not only been the key to increased profits for bowling proprietors, but has also increased the pleasure of bowling for men and women of all ages in all walks of life. Here for today, tomorrow, and the years to come is Brunswick's concept of custom design, introducing a colorful new world to bowlers, set off with convenience, with comfort, with style, with color, and always with it all, Brunswick's high standard of quality. Here is Brunswick's striking new gold crown line, designer colors that provide architect, decorator, and owner with an opportunity to coordinate color and equipment, and thus create a custom-designed atmosphere to suit individual tastes and needs. Six basic Brunswick colors have been created to provide the proper atmosphere for recreation, and three graduated shades of each color produce the illusion of one monochromatic color, taking advantage of variations in distance and lighting. Here is the warmth of coral, the richness of gold, the quiet relaxation of green, the calm coolness of blue, the crisp, contemporary look of classic white, and the pleasure-packed attractiveness of tangerine. These six coordinated colors are Brunswick's unique and distinctive contribution to bowling. They are developed after intensive research and investigation of color preference. Their balanced values allow the architect and decorator to create any atmosphere desired. It is possible to use the colors singly or in any number of combinations, depending upon the selection of equipment and the decorative scheme that is desired. But regardless of choice, all of the colors complement the light, sculptured look of Brunswick's fabulous new gold crown line of bowling equipment, and trim functional seating. Here is the bright light atmosphere of refreshing recreation. Here is comfort, the Brunswick fiberglass bowler seating constructed to fit natural body contours. All seating arrangements are now provided with backs. Maximum comfort even for scoring, the correct height, the correct writing angle, the correct working surface, a larger area with a durable, easy to clean, melamine top, harmonizing with each of the new Brunswick colors. The improved, exclusive Brunswick Telescore is unmatched in the field. Brilliant, crisp projection. And the auxiliary light for open play score sheets is another first that Brunswick brings to bowling. Also, the new simplified optical system is easy to operate, easy to clean, and remarkably easy to maintain. Overall design simplicity brings not only a smartness of line, but also an unobstructed approach to the ball return. And Brunswick's exclusive subway cluster return is another great time saver that keeps the game moving. For here, each player's ball waits at the same convenient spot every time. The stainless steel tray has a 12 ball capacity to accommodate league competition. But these adjustable ball stops conveniently adapt the cluster for a reduced number of players. Here is time saving convenience in keeping with the design harmony that adds fun to the game and potentially greater profits to the proprietor. But design harmony doesn't always include the players. And trip-ups at the foul line are electronically detected and signaled by the tele-foul, a unit now completely self-contained with buzzer and light at the foul line where they belong. Nothing to distract other bowlers. No excess wiring to the pits, allowing more trouble-free operation, labor-saving installation, and minimum maintenance. And with the subway return, the enclosure gracefully delineates the path of the ball, and the exclusive new power lift not only eliminates the possibility of trapped balls beneath the surface, but also delivers the ball quietly and safely at virtually zero velocity. Where the subway in-line ball return section is preferred or required, Brunswick offers a beautifully designed unit fully coordinated with the custom gold crown line. Again, Brunswick's revolutionary positive power lift is employed to provide long, efficient service. Only a subway in-line unit can provide the approach division favored by many bowlers and still provide four-and-a-half feet of open approach for unobstructed follow-through. There is also the newly designed surface in-line return, popular with many bowlers and proprietors. Sleek, elegant, it has that Brunswick stamp of quality from stem to stern with hand dryer built in at terminal end. Nothing to slow the playing. Nothing to interrupt the fun. As for the new single lane pin-setter masks that set the color and design theme, here is sculptured classic beauty. The perfect screen between the bowler and the pin. Here is precise lane definition with neither monotony nor distracting detail. Suitable for larger installations, another Brunswick first, the uniquely designed custom twin lane masking unit that separates lanes in pairs. But double or single, these masking units provide a correctly lighted target area. Nothing to distract from the serious bowlers game, nor from the fun of chalking up a strike. And with the quality produced reliable Brunswick automatic pin-setter in action, there's never a hitch from frame to frame. For finer bowling, maximum profit, the Brunswick automatic pin-setter gives smoother, quieter, more dependable and accurate pin-setting. Amazing for its simplicity of design and construction, for the reliability of its operation, the Brunswick automatic is the heart of the gold crown custom equipped lanes. Only the Brunswick automatic embodies complete mechanical direction of the entire pin-setting function with these exclusive features. Gentle rocking action of the pit conveyor moves the ball and the pins from the pit to the ball and pin elevator. The Brunswick automatic is the only pin-setter with an individual ball elevator for each machine. Faster ball return is guaranteed, providing increased lineage. Here is the pin elevator quickly removing pins from the pit, preventing excess juggling and wear. Brunswick's exclusive pin turret ensures immediate spotting of 10 new pins following each strike or second ball. The magic brain guides the Brunswick automatic pin-setter. Through simple mechanical operation, it respots standing pins or sets 10 new ones. And the exclusive Brunswick scissor deck operation provides wider pin spotting range than any other pin-setting machine. Never a pin off the exact spot. All of these exclusive Brunswick features are powered by a single one-horsepower electric motor for added economy, defect-free operation, maximum profit and more enjoyable bowling. Yes, Brunswick is automatically the world's finest pin-setter. Every element of the remarkable gold crown line is engineered for maximum enjoyment of the game as well as maximum profit for the proprietor of the modern recreation center. And as important as the profit-making potential is to the proprietor, Brunswick offers him the additional exclusive opportunity of custom selection. With architect and decorator, the proprietor can now build a bowling center custom tailored to suit his individual tastes and desires. And this same Brunswick customized coordination of color and styling extends even beyond the playing area. For instance, the completely restyled Brunswick automatic ball cleaning and polishing machine provides a necessary service for bowler and source of profit to proprietor. Designed to fit flush against walls or in corners, the machine occupies a minimum of space and is built for years of trouble-free life. Customer-style locker rooms feature color, roominess and convenience. There's a choice between the standard two-bowler ball and shoe lockers and Brunswick's convenient new two-bowler wardrobe lockers. Both are made of rugged steel, durable, but lightweight with cast aluminum doors. Sections of small lockers and large lockers may be combined with door colors in classic white, alternated with any of the other five custom colors. For shoe-changing convenience in the locker room, Brunswick provides comfortable custom-style locker benches of durable, easy-to-clean fiberglass with chrome-plated steel legs. And each bench features plenty of room for holding bowling balls. Everywhere in the modern recreation center is the ideal combination of pleasing atmosphere and functional utility. Everywhere is the feeling of fun and recreation. And Brunswick's incomparable gold crown line provides all the features for maintaining that light, bright, fun-loving spirit of the game. With the choice of six inspired colors and a coordinated selection of equipment, Brunswick makes it possible to create personalized distinctive bowling centers such as these. Now for the first time, each proprietor has the unique opportunity to custom design his own recreation center. For now, for the first time, he has the choice of single or twin lane masking units, the surface in line, the subway in line, or the cluster ball returns. Bowler and spectator seating in an unlimited variety of arrangements and other Brunswick exclusive features all color coordinated. It is this personal custom tailored touch of distinction that will lure and hold an increasing number of bowlers today and in the promising years ahead. And it is Brunswick's promise to continue to provide new highs in pleasure for the bowlers and new highs in profits for the proprietors. A Brunswick quality created combination that will make the bowling sixties a golden reality.