 We started about 10 years back and before that I was in the enterprise space, all my start-ups before that were in the enterprise space and I wanted to do something in the consumer space. Now that's a pretty broad definition so the one thing I was very intrigued about was you know in 2006 YouTube had just been acquired by Google and it was doing very well but it was primarily on desktop that the YouTube consumption was happening then and I thought to myself you know it's only a matter of time where this type of consumption will happen even in markets the emerging markets like India but there it won't happen on desktop it'll happen on mobile and so we said how about creating a video experience on the mobile knowing the challenges around mobile in emerging markets at that time the challenges were devices weren't great they were more like feature phones the mobile networks weren't all that great and the cost of data was quite high so how are we going to make video work in emerging markets when these challenges existed and so that's how we started the company. It's been an amazing journey I couldn't have predicted anything that happened but I think the first thing we learned is our DNA has always been technology we have all technologies and so we put together a group of PhDs and we tried to solve the hard technology problems like how do you deliver video even when the bandwidth isn't great how do you do it minimizing the amount of data that is going to get consumed and how do you do it across both smartphones and feature phones that's how we started and over time we had to keep changing that problem statement because networks got better today the networks in India are much better than they were five ten years back cost of data is much cheaper and now there are a lot more of these fifty and hundred dollar android devices which weren't there five ten years back but the technical challenges have changed right today how do you deliver a great video quality while not having the size of the data of the files too much because you still have a one gig two gig three gig five gig plan right how do you stay within that otherwise you soon soon have to start buying multiple data plan because you're using so much more you're watching so many more videos right so there are lots of technical challenges that are still to be solved and we continuously solving them but in addition to that part of the journey has been figuring out how we get the content right because consumers expect the technology to work but what they really look forward to is the content so we started off by thinking about what content will work and we tried a lot of different things you know we have not necessarily the most creative people we're technologists but there are enough amazingly creative people out in the industry so we said let's understand let's understand the insights behind our consumer base what is it that they care about so we started putting data scientists to the problem and looking for what type of content works and of course the answer was very different from market to market in India it was like 25 different countries Indonesia is very different from India Egypt is very different from Indonesia and so today we are in about 20 25 different countries and in every country we come up with locally relevant content and of course that's very different right for each market so we look at the data and we find what works in that market we will not only license content but we'll also create our own original content for those markets we consider ourselves as a technology centric media company because you know we've learned that technology is something that is applicable in every aspect whether it's in simple things like getting the video to deliver to understanding how you use technology to drive insights to figure out what content to create to figuring out the recommendation engine to figuring out how you do subtitling and metadata so that's critical but at the end of the day consumers want a great experience which includes content so technology plays a part of the experience and then content plays the other part and so we are a media company but we absolutely believe we are a technology driven media company