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re:publica 2013 - Betsy Hoover: Community Organizing - lessons from Obama for America 2012

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Published on May 6, 2013

Find out more at: http://13.re-publica.de/node/5514

We live in a world where people increasingly look for community, information and opportunities for action online. And yet we know that our most meaningful interactions continue to happen face to face in conversations with people we are in relationship with. Our challenge in politics is to engage people in the new and changing world of digital engagement but still bring those people to offline action. As the former digital organizing director of the Obama Campaign, engaging a large audience through multiple mediums online and moving them to meaningful action was the bread and butter of my life for the last two years. The talk will cover the ladder of engagement, looking at how to use the tool...

Betsy Hoover | http://www.twitter.com/betsyhoover
http://www.270strategies.com/

Creative Commons Attribution-ShareAlike 3.0 Germany (CC BY-SA 3.0 DE)

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