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You can find it all at mind pump media calm Your mind there's only one place to go Might pop might pop with your hosts Salda Stephano Adam Schaefer and Justin Andrews The vaporizer is different. I mean it's different. I mean it feels no. Yeah, like tell me I mean, I would love to actually I don't know if you know, maybe you know a little bit Well, I know I know something I'd be curious to hear what you think so it's just it Yeah, a pipe a joint a bong and a vaporizer walking to a bar and edible All five of those Different high different high okay, so Fascinating, right? So so let's start with the easy ones, right? Hmm. I love when I pretend I'm an expert So I know a little bit right that The easy ones are gonna be comparing like the edible to like the smoke, right? So, you know when we and that's why the edible so powerful is when you digest it and get it in your bloodstream That way you get so much more than when you ingest it through your lungs So there's definitely a higher percentage Which is why what happens to people is they eat an edible and it smashes you in the face and it just it just increases Yeah, as your body's digesting it and more and more of it is getting absorbed and you eat food and you're like, oh my god There it is again. Yeah, but when you smoke it or vaporize it instantly gets into your bloodstream because yeah So here's a deal so and I had to look this up. It's way less percentage It's like 20 to like 20 to 20 compared to 70 There's a certain so two things when you when you smoke or all in all inhaled versions of THC There's a limit to how much you can or how high you could get the THC in your in your blood There's a there's pretty much a limit now The way you can kind of surpass that limit is by doing like concentrates like Wax and shatter and that kind of shit, but still there's there's a certain type of limit that limit is much higher With edible so when you take an edible you can get higher concentrations of THC in your blood number one number two When you eat THC Tetrahydrocannabidiol, I think that's the name here. Let's do that cannabidiol Okay, anyway, when you ingest it it converts the liver converts it to 11 hydroxy THC Which is slightly more? Potent in its effect some people would say more psychedelic in fact lots High high doses of THC at a different chemical compound of that in it last longer So one and the way you explain this to people like layman's terms explain the difference between Sativa and Indica's because the sativa's are gonna have a higher percentage of that versus like the Indica's and that difference of that high is Well, you know, it's funny. You know, it's funny so I've done a lot of reading on this particular subject and What's funny about the sativa Indica debate is that? They thought it was because Indica's had more CBD or less They thought that that was the case, but that's not it's not true. In fact, some of the highest CBD plants are actually sativa's What probably is happening is it's not the ratio? Well, it's not just that it's it's because you can have a you can have a sativa with the same ratio as an Indica Get different effects. You can have Indica's that that react that make you feel like you're taking drink having a sativa and vice versa So what they're finding is that the terpenes? That are in cannabis that give it its smells There's other chemicals in cannabis that give that way it looks and feels that may have other effects on you So see I would be I would be very I'd be very interested to dive into these studies because one of the things being in the industry That and I kind of we kind of talked about this a while back and I remember we when we all first started hanging out This is great. This is our 500th episode of 500. Oh, yeah You're giving me some memories of when we first start we first met we started hanging out and One of the things that you and I hit it off with right away It was you're like another really intelligent fitness guy that I knew that actually smoked weed And I thought that was really cool like right away. I was like, I just don't now I've met plenty of fucking stoners in my life Yeah, and I didn't impress me Well, and I've met plenty of stoners that did impress me with none that were really intelligent and in fitness That was like, oh right. So right away. That was like an instant connection, right? Yeah, and and then when we started hanging out We then the mind pump happens everything that and you know, Sal loves to talk about we love to talk about this side of the business Even though we don't record a lot of it talk about it because obviously we don't want to show That's about that because we're not about that. That's not it's very small It's a small percentage of our life, but it would be lying to say it's not a hobby, right? Or it's not something that you're intrigued by I'm fascinated. I was in the industry. I've read a lot about it I've I've firsthand grown. I've done everything. You've been on your balls. You were in the business side of it Not only just a business side, bro I had to teach I'm self taught on how to grow and grow the highest level of Your hands were in it like understanding how to grow it with the business Market chemicals sell the process the business side that whole business side for me I was in it because it treated you start. Yes. Hey research for your cancer My mother-in-law. It was so first it was For myself because I discovered that it actually Helped me quite a bit with my symptoms from my gut issues and that made me that made me really really fascinated in it Because before that I didn't it wasn't it wasn't a subject that I even cared about and I barely had ever tried it It wasn't a big deal But when I realized that it helped me with my symptoms I became very fascinated and then when I had someone very close to me who is stricken with cancer What you know, I just went crazy with research and cannabis has some insane anti-cancer properties This is what I mean. This is what I mean by what where we really connected and I guess this is the deeper part of us And it sounds so surface to say oh, he's a smart guy's fitness and that's why we hit it off It's also the story behind it because You're to me. You're also another example of somebody who You weren't you weren't a stoner. You weren't somebody who smoked a lot of weed or anything like that at all I was I didn't even touch a drug or have sex till I was after 20 years old So I would and then not only that it's like two atoms of boring at them. Yeah fun at them and then my then my first experience with Marijuana was when I was 20 one or 22 and I already I already moved here the Bay Area And I was going back to my hometown and at that point in my life I'd figure like because I was always an athlete good kid all that shit right there I was in church three times a week like I was totally square I bet it but a lot of people don't know this but I was that that guy wasn't you know My parents thought I was gonna be a pastor one day I was just gonna say wasn't that one of your goals? Yeah, no, it wasn't a personal goal of mine at all I I never wanted I never saw that or thought that my they I think my my family wanted I'm saying they saw they saw a lot like Sam Kinnison. You guys know him No, no, no, dude So you could just see by the way that he's so charismatic and he's like he's that loud He's that preacher type voice. He was a preacher before he became a oh, no shit Yeah, oh, I didn't know that a lot of his comedy. It was like, you know him kind of Poking and jabbing at that. How is he good process Sam Kinnison? He was amazing. Oh, yeah, he died I mean it was I just dated because back in the day. I don't remember his name. Yeah, he's kind of raunchy He was hilarious. I follow a lot of comedy. He was like 80s 90s He was a legend and then he died he was like the rock star comedian He's the one that's like he comes out and just like yells don't remember that comedian He had long hair. He wore like a big black trench coat And And he had kind of a chubby face a little bit Picture I'd have to see you know, there's him and who's a maniac Gallagher is an old guy that I Richard prior days Eddie Murphy, I mean that was all the stuff that I watched growing up and shit I was all who was that one comedian who he was another comedian that died early, but he was very Philosoph philosophical with his comedy also Mitch Hedberg. No, wait. Oh, I'm sorry. You're talking about philosophically. Yes. God damn it What was his name? I don't know, but I like George Carlson Carlin is one Is it carlin? Carlin, it was another guy that he always did like underlining political jokes. I really liked his humor Yeah, he was deep. I liked who else to do I listen to a lot so I mean Eddie Murphy's what Ron yeah, who see that's kinesin right there. Oh, okay. Okay. Okay. I totally remember this. Well, he was a preacher first Yeah, no shit that makes me more interested to listen to his comedy now because other and kind of preacher like real like Charismatic yeah, so my family so that was a point of me saying that right my family thought I was heading that direction My point is saying all that was like I'll be like the furthest person So I would talk bad about marijuana weed and I would and say you know people that did it were loser I mean I was that person totally if I was being honest, right? And so but then I got into my 20s and now I'm like I'm over here in the Bay Area I'm working. I'm working seven days a week for most most of the time And I'm on my way. I bought my house with time was 21 So this is me on that path like I was super focused I wasn't in the bars drinking a lot doing shit like that like a normal 21 year old and My my parents like they they always thought I was gonna go the preacher I never did but then I get to this point where I'm coming back into town I'm coming to see my buddies that I hadn't seen in a while that I grew up with in high school and Couple of them. I hung out with all groups, right? So I was a jock as far as in high school But I hung out with all different Ever, you know, you name it like I that was one of the week I got along with a lot of people because I didn't discriminate I was a poor kid growing up and I was I felt blessed just to be hanging out with anybody to have a good time Right, so I didn't judge anybody. So I don't know why I was fucking traveling off there. I smoke No, I go back into town, right and then I have some of these guys I'm getting together with and there's they're smoking and I go You know what like I got to be anywhere tomorrow like, you know at this point I feel like I'm responsible enough I could try this and I tried it right and I and I remember thinking like is this the time That freaked you out. Yeah. Oh, was it was an edible that you had? No, I smoke but But here's the thing though and I remember this because I drank when I was young I was I drank I had a horrible experience, too But so and what I when I can idiot like what I did was I said, okay if I'm gonna do this I'm gonna do it all the way I want to get high Because people were telling me oh, you might not even get high your first time, you know, like why is the what is up with that myth? I don't even think people say that anymore Well, they are sometimes you hear people that say that that they didn't even but that's probably because they would they did the smart thing Which is probably only a little bit. Yeah, tiny bit. They were afraid They didn't know they didn't know how to inhale because they never inhaled something in their life before right? So that's probably what really fucking happened, but now not me. I'm fucking I'm gonna do this What'd you do like five over we went around there was like eight of us and we they're just like passing a bowl around the entire time And I just blazing oh, I I was the only one still going I was by myself. I'm like I'm not I would what I did was I smoked until I thought I felt it And you don't realize that it takes like 10 and you know, that's like when you're sitting still right? So even though it's smoking you it hits you fast you still it doesn't really catch up. Oh, bro No, it was it was awful. It was an awful experience for me I is this when you thought when you said you were on the bed with the covers over your head Yes, and it was I no joke my my best friend at the time, right? He had a things were replaying in my head like I kept like seeing it over and over I felt like I was hallucinating. I wasn't hallucinating. No, no, you probably did get a little psychedelic Yeah, you can get psychedelic for his things kept repeating like I was laying on the bed And then my friend would come in the room and he'd say hey, dude You hungry and then hey, dude. Are you hungry and hey, dude, and I keep seeing it You know a fucking trip. You're in a time loop. Well, and it got so bad real talk I'm 20 some years old. I walked to my best friend that grew up with me and I go. Hey, I Did you got to get me out of here like I'm gonna call my mom like I was like I was ready to call my mom to come You tell your mom Whatever I was that scared, you know, I was true I was genuinely scared and that scared me to be away I didn't I was so anti-marijuana because did you have you guys ever heard that video of that cop? Yeah So why that is so hilarious to me is because I totally relate to that Yeah, I could I that is you know why that's such a powerful video because that and it went so viral because that shit is real Yeah, that's fucking that's not like a stage thing. Yeah, someone didn't like that shit really panic is Yes, and it and you could I could when you hear that I'm laughing because it's hilarious because I can relate and I've been through It and some of that but you're going like holy shit. That's exactly how you know I like so scared like uh-huh and he my buddy's like holding me like he fucking to 20 year grown-ass man like and he's like he's like and every time I talk is I'm trying to talk myself out of it And he's like don't talk it's gonna make it worse just lay there and if it wasn't for him I fucking probably would have took myself to the hospital. I was so scared So I was like talk about what nothing to do with marijuana, bro All the way through my 20s into it took me till I so I had a horrible experience In high school same thing same exact almost the same exact story where I was gonna try it and I was with my girlfriend and My girlfriend's friend so she had another there was another girl there and her boyfriend so there's four of us and I thought to myself like if I'm gonna do this. I want to feel it right like I'm gonna do this I totally want to feel it so I took like hit after hit after hit and I won't I'll never forget man I took a hit. I'm sitting in the back of a car I took a hit and then it hit me all at once and I went back and I gave the pipe over to I think it was my girlfriend and I'm sitting there and I'm like Fuck Next thing you know, I'm in the back and I'm super quiet now We're driving around and doing shit in the entire time every car next to me. I'm like they're gonna call the cops They're looking in here. I'm look I know I'm high then we get to it like a convenience store Everybody's like, let's go get some food. I'm like, I'll just stay in the car I stay in the car the whole time Yeah, then I had my girlfriend's hand and I put it on my heart and I'm like, can you feel my heartbeat? Is it are you sure it's beating? I'm like, I don't feel it beating didn't process in my head that in my heart wasn't But I I stayed away from it from pretty much from then till you know, I started reading more about it Oh my god, you had a bad experience. I did and I'll talk about my high school That was later on. Yeah In high school, it was like I I was same same kind of situation as Adam very straight lace didn't go to any parties you know just stick with like the athletics and Hanging out and whatnot, but I was always all my friends around me like they would smoke and stuff And so they had always kind of jab at me. They weren't really peer pressure me But they jab at me and stuff just like how my buddies were yeah, and they not peer pressure There's always is always in front of me right and it didn't bother me or anything and then You know and then finally I'm like, all right, and so I started it. I tried it and At first like I just did the whole trick right the trick where you you kind of smoke it in your mouth And you you just you know puff it out like you're like you're smoking like a cigar or something And they started picking up on this because I did it a couple times You know to kind of save myself fake You fake puffer you fake puffer you fake it and hashtag fake puffer. That's going on next week. They actually yeah They actually started calling me Bill Clinton Oh you Bill Clinton and so I was like I would ever I guess they're on to me You know and so I was at this party and this is like the end of my senior year I think and so I was like I'm gonna let loose a little bit had had some drinks and And you know had a good buzz going And they were smoking and all that like come on You know like you've been avoiding it the whole time like fine, whatever and so I smoked it I wasn't like you know, I wasn't I wasn't like trying to like get a bunch of them in But I let it all and I took the like the biggest hit ever because normal because before that I would take these huge Drags, you know, it's it's then puff it out Yeah, so they could see it so they can see it so it looked like a huge amount of you know smoke in the air and so This time I finally I did the same thing right and then I just it all went into the lungs and I was just like And then just started coughing like an insane amount of coffee I was at the first time you ever truly inhaled something. Yes at this point too So you didn't try like cigarettes before or anything like that as a kid. No Yeah, that was actually after and I fucking hated cigarettes, but uh, yeah I that was the first time I really had inhaled anything and so So I tried to play it all cool. I'm like, I'm good Just give me some water and then it started happening You know and and I was like already kind of drunk already. And so I just started getting really paranoid and like Any noise or anything? Oh, oh, oh shit I thought there was like it was the whole classic thing where I thought like the cops were outside Damn it and they're ready for me and then I I was like trying to go to bed I couldn't sleep and I kept thinking all these crazy thoughts and then I started to see things like I Literally was like, I know how I'm gonna die And I was like I'm gonna die in a car crash my head's gonna smash And then finally I woke up in the morning and and I was okay, but I seriously thought I was gonna die That's scary away for a long time or what a long time? Yeah, that was me, you know it stimulates a part of the brain This is one people know there's a part of the brain that controls fear and it actually activates that which is why one of the side effects of Paranoia, yeah, no totally. So this is paranoid. This is why this is one of the things I'm serious that like really I think connected you and I because we had No, we had very similar stories that led us to like learn about cannabis like so Mine like so I was an anti guy, right? And then I'm training this client now. I'm in my late 20s and I'm training a client who and this is right when like like marijuana was just coming on like this is before any clubs We're in the Bay Area. This was at this at this time. There's only there's harborside in Oakland and I think blue started. Yeah, just started. So those that have been around or known very much about all that stuff like blue sky Harborside they were they were like the only two clubs that were anywhere within and the LA was the first place right for California So I'm training a guy who tells me that he's gonna open six and that he knows somebody And we're late. We're gonna leave names out right for he knows this time, right? Enough of your 400 episodes I'm just now getting it. That's right. No, seriously. So these guys he tells me You know, hey, I've got these connections and I know that they're they're gonna be there's gonna be a moratorium on 12 And I'm gonna have six and he's offering me a job to manage them And I'm like dude, I don't know anything about marijuana and he's like, I don't need you to like I've seen the way You you've managed the club and the way you are with people and this and that he's like I need somebody with that leadership skill, right? I'm like, oh, you know, I let that time in my career, too I love fitness and I loved my job, but I was at this point. I was over the company. I've been over the company You're just bored. Yeah, I've been on the company for almost three years now. I was no longer growing I can half-ass my job and I could crush all my competitors and it was just but it wasn't fun because they took All that away when they took the trophies away They took the comp plans and they got rid of bonuses for doing you and you felt black ball Do you knew you probably weren't gonna move? Yeah, and even and at that point in my life. I had seen My boss and my boss's boss like I knew how much money they made in their position and what I was pulling for you to leave when I left Yeah, well, I know so all my guys, right? I had I mean I want and that was for me That was it right when I finally seen like the last I built an incredible team that the one that Justin was a part of I mean we had we had a staff that was fucking the shit like I mean You we literally I won't remember with 12 trainers at one time and we are crushing like San Ramon and all the biggest String everybody yeah, and we are doing that and everybody was everyone was a master trainer good-looking fit very smart I mean all talented like the worst guy was better than the at the best team or best guy average guy on another place, right? And I was I didn't I didn't work very hard at this point. I'd be I understood how to lead right so but I was bored I was so bored because I knew I didn't I no longer wanted my boss's boss's job But yet I was making great money. I came in whenever I wanted to I left whenever I wanted to I took two hour lunch breaks And like I said, I still was still beating out any so my job was super secure And I made six figures and I had a 401k It was really hard to pull me out of there But this guy comes to me and tells me that okay, here's the deal now the business side of me I've always been a business man I've always done other things on the side and on whatever I was that I was doing so I'm going like okay. I see the direction that cannabis is going I'm very interested in it even though I'm anti it so that's when I began my diving into it Like I didn't know anything really like I'm like let me learn about and at the deeper. I read I was like Actually, they're my before that I thought it was a bunch of bullshit. I really did I really thought like the marijuana trying to get marijuana to get past was this hippie bullshit that there's what I thought I thought I thought they were using the medical route just because they wanted another drug to be just like alcohol Alcohol has the same history if you know if you go all the way back to how alcohol got past It's a very similar transition. We didn't just go from alcohol being illegal than being legal. No when state by state Yeah, when state by state they had dispensaries just like they have with marijuana and it's in the same thing you go to a doctor He'd write you a script. It's literally the same and you so like if you don't anything about history And then you you understand business you can really see where this is going And now I had an opportunity to be a part of that and I was like, okay That's fucking interesting and then you learned about you know what I find interesting Is and I I knew this I know this about about you guys because I think this is true for most entrepreneurs Your biggest fear or enemy is boredom Totally. Oh, yeah, boredom 100 like you could be let me ask you guys a question I so connected with Mike Bledsoe when he made this statement. Did he make that on the show or not? Well, I know we talked outside where I know the kind of gray area there. I can't remember if he said it on the show or not Or not he's but he he made a statement about how There was a point in his life where he loved to build something up just so he could burn it down And I was like, oh god that's I did it was like so hit home for me I'm like one of my biggest fears like one of my biggest fears is to be In doing something complacency and just and it's and I mean it could be here's the thing It could be going great. It could be making Tons of money. Yeah, lots of security easy life and then to find myself like bored. Oh my god For sure. Oh my god. I remember it like too though as far as like the cannabis is concerned like for me like I was I avoided it like crazy like after that that that experience I had right and then You know, even you guys since the hesitancy when I first we started the show and all that kind of like, I don't want to be It's so sweet. We broke it down. Yeah You know what it was. I mean it was for sure, but but but some of that was all day You know, you guys it's hard. It's hard. We're a bunch of closers. It's hard when your clothes are all day long I know I know but uh, it's the health component So it's it's it's all that that really kind of turned my perspective a little bit and and I had I hadn't heard about all those like very specific medicinal properties that it presented and so I just From then like really like getting into that and then having more people on the show to verify this and then You know all these different studies that you know, you pointed out Sal and like your experience and all kind of stuff and then Uh, you know that really started to kind of shift the energy now. We see I mean America is responding as well Dude, you know what? You know what crazy? Yeah, that's because of mine pump. Yeah I was super fast. So, you know, you talk about being closers sales guys, right? How funny is this the reason why I started to really dive deep into it Was because when you came so when I went around and I saw the club So I was uh, two of the first four to hit San Jose I was part of the uh, what they used to call the mc-12 which was the original 12 clubs That was paired up with harbour side and uh, steve de angelo Who's the like one of the biggest names in the in the area with with uh, you know medical marijuana and been an advocate of that, right? So Those guys I mean I've been around to the beginning and I got to see all these these club owners And how they ran their place and I was like, oh man these are all a bunch of hippies Like and they're not sales guys. They're not closers and I I saw the business opportunity always do this Like I didn't have the I'll be the first to admit it. I didn't have this pure Reason of getting into cannabis whatsoever. I wasn't like, oh, I just did the plant medicine and I you know I went out. No, I thought that was a hippie stoner thing and but as I dove deeper and I learned more and more So I did it because I would I wanted people to be able to come in because I would go to all these other places And nobody did this one until we were doing this was and actually like Help people figure out what strain would be best for them based off their symptoms Like nobody did that. No one when we first came in nobody did that and my two buddies that did this business with me We all saw that right away and we're like, wow And you know, there's not a lot of it's the same way we look at the fitness industry There's not a lot of really really not a lot of really really smart business and like like technical in their field right and in you kind of get one or the other And so this was no different like and we were like it's the chimera of trainers I was like this is where I could Could capitalize was being the first club to really help people Figure out what strains were best for them by diving into the science behind the plants now I did that I love that and so I love to hear you talk about it because Uh, this is how this is what made me get all into it and fall in love with it Now we're having a bit tainted Is I also was a part of all that saw that was even the very first place that actually tests the place steepill Which is the name of the company that first started doing lab testing for all it. They're the most well known Uh in all of california as far as that goes Like I know all of those guys and was been around all that and seen how how that process works And there's a lot of latitude still the plate the because this thing is still up and coming There's not there's not a lot of regulation behind it So You know when they talk about thc and cbd and percentage of this and that like the mount There's so many ways right now because it we then this is why we have to go through this process because we're not there yet Where it's it's being Really really regulated, you know regulated not for a sense of control But regulated so you know that if it says on that bottle that you're getting 2 cbd and because we're trying to get Competition will do that. Oh and it's happening. Yeah, I mean I've already seen that since I've left the evolution has been crazy I'll tell you why I mean when you so when you brought this Yeah, the very first time you brought the the edibles and you and it said them I was like come on like there's no way all those will be even but I was like, oh wow And for the most part I can tell that they're all very consistent. So it's easy to measure It's easy to measure and test edibles. It's harder with plants because you could have it's it's oil versus Yeah, no, it's because you can concentrate its weight. Yeah, those are accurate Well, people don't realize this you could have a plant and one Section of the plant has a different a slightly different percentage than a bottom part or you could give them your best bud And then that's what they can use to buds for you Yeah, so so this is what we started also in this area where we we were the first ones to bring the the wax And I mean it's been through so many air wax peanut brittle glass shatter Now now the purest form is clear, right? So Um, yeah, see that stuff I consider just straight up I I could definitely some medicinal working on invisible. There's there's definitely medicinal uses For those strong strong concentrates, but I know a lot of people that just they just use it like a drug And it's just a lot man. Oh, yeah, well, that's just stupid now now you're going too far. I think oh, absolutely 100% that's why I've never been I'm intrigued by it and we we produced it and we made it But it was something that I was like, oh, hell no, there's never a need for me to ever be that high Like that's like you should have snapped when you said that Oh, hell no, that was that's just I mean I I have you know, I remember the very first time I did and I think the We were one of the first ones to bring some that was like 76 TAC to some of these clubs around here and I remember trying that the first time and it was just Way way too much. It's not good. Yeah No, it was cloudy and then I got a headache and then it was just it didn't feel good I was like, oh that was but I mean now in I think some people have just such high Yes, and that and that's the reason that's how that gets passed and why they will allow it And we'll keep going that direction and especially since with cannabis there has never been a death So you can't really overdose the worst thing you're going to get is really fucking high And it have a headache and that's the problem the problem that's part of the problem The other problem is can you overdose on THC? You can Edible with a Ridiculously high amount. It's extremely unlikely However, if they keep going the route that they're going yeah, right I could see some fucking idiot buying five bottles of the strongest Taking them all so this is why why we're in this transition still just like I'll call back in the days Is we're in this transition right now of All these things getting tightened up and once that's all tightened up You're going to see it all go and you're seeing states already happening or they're they're taking the risk first Like maybe it's a little and then some states are kind of waiting behind a little bit But eventually it all goes well you can see what it all goes It's a no brainer what we know now There's enough science that when you put it up next to tobacco and alcohol You can't possibly keep those two things, you know or illegal and not allow that So here comes that here's the juggling act that they have to figure out Will the increase in use of cannabis because if it does become legal You will see a spike in use of course as it becomes legal There's lots of people will be like oh cool. I want to try this right to smoke it or whatever So there will be a spike whether that spike stays elevated is is up for debate But you'll definitely see increased use so now you'll have You know, I don't know how many more millions of americans who now are consuming cannabis So the question becomes Is it more expensive costly and dangerous for You know five more million or however many more million people end up using cannabis or Is it more costly expensive and dangerous for us to maintain the war on drugs and to keep cannabis in there? That's the big debate now because cannabis doesn't kill you. It's non-toxic It's never killed anybody and because cannabis addiction is relatively rare and people who are addicted to cannabis and there are You know people do go to you know treatment centers for for marijuana. It's not the same Problem as alcohol addiction or anything like that. So if you're addicted to marijuana You're probably not crashing your car, you know beating your wife, you know, you're not you're probably not a complete degenerate You're pretty chill, but but it definitely can happen Some of the side effects of cannabis if you use it at an earlier age So if you're adolescent and you smoke a lot of weed it does result in lower IQ later in life Will people be less productive all that kind of stuff versus Jail cost of jailing these people Manpower that's spending time on people who smoke pot when they could be spending time on So there still has to be like the the same kind of standards like you're 18, you know plus or like, you know That will happen one or you know what I mean like for sure for sure It'll be it'll be at least 21 probably higher like 25 for some reason some states have done it that way But I definitely definitely when it comes to just marijuana There's no fucking way in hell that legalizing it will be more of a cost to society Than keeping it as a schedule one drive. Of course. No fucking way. That's no And that's the reason why it's been so hard not to because they it fucking make too much money off of it The amount of people that are in prison Over it is on buying stock in video games is Stupid like that's it's crazy And so I remember going through and I remember finding out and learning all this and it was like All of a sudden I became this person who was super anti to full blown into it Understanding it's seen the direction of being a part of business wise and then I flip flopped on the other side After doing it for a few years and realizing like oh man We're the where the real business is at is in producing it and growing and learning So and then I when I started to dive into that and had opportunities to see some of the most awesome Amazing grow rooms and facilities up and down all up and down california Um, I wasn't really impressed There was a handful that I thought were solid But even some of the best the best ones I saw when I started to talk to whoever ran the nursery or whoever was responsible for it Their explanation of it was pretty I was like whoa huge opportunity here And so that's where I started diving in and like and real quick you find out that there's a very there's a great I mean literally Cannabis the way when you look at it nutrient wise and how you take care of it very similar to the human body If you just the three there's three major macro nutrients for the plant that are super responsible Just like protein carbs and fats you have all your your phyto You know everything else is very similar and you know feeding it just properly We'll make the body just like the way the body runs so much more officially when all those things are balanced And when it's stressed it shows you think I mean the it's crazy It's like I saw so many parallels to the human I all of a sudden got fascinated with that like because it went so well answer life forms, man You didn't know that I just picture this weed plant like talking to adam. Hey, oh, yeah We're the same no No, not at all like that's not that same. He's like i'm giving key to it But I know you I know you totally get me and understand my macros, you know Because you you understand both of them on that level that there's a lot of parallels when you think of it like that So I got very just like I get into like building a physique and building a body and I love that Uh, I also got very fascinated with producing the healthiest strongest plant because that produces the best thc Oh, you got into it, man. You made it you made it into your fucking science. Yeah Yeah, I mean for me it was uh, just just as I dug deeper and I saw these studies on because it was this real famous study done in spain on uh on rats with brain tumors And um, I was just blown away. That was one of the first studies that showed I had anti cancer Actually one of the first published studies I should say because the government actually demonstrated some anti cancer properties in 1974 And then shut it down. Uh, so nobody would see But uh, when I first saw that and I started learning about, uh, what cannabinoids were how the body made its own That's bought the body made its own cannabinoids and oh, did you know breast milk breast milk contains can you know Endocannabinoids that the baby You know ends up, you know ingesting and that there's all these receptors throughout the entire body It's one of the most abundant receptors in in the human, uh, you know G protein coupled receptors in the body When I started learning about all that I said, oh well now it makes sense because When I would hear people say it helps my stomach and then this lady over here says it helps my headaches And this guy over here saying it helps my eye And I'm like get the fuck out of here can't help everything You guys are making shit up. That's like the hippie thing, right? Oh, it's like a super plant and some people they push it and talk like that You know, I got the tie-dye and the fucking minivan Which I would check those people too because it's like, you know, again You know, we're splitting hairs and a lot of things But the fact what I was just so blown away to me was just like, how is this illegal? This is hilarious It's hilarious that the amount of things that we allow us to all you know Between pharmaceutical drugs and alcohol and tobacco alone right there Bro, and the amount of this shit that we're putting in our food now like, okay We allow all that shit is not a big deal But then you're gonna crack down on this fucking plant that what makes people hungry and sleepy like get the fuck out of here Bro, if they can't if they can't like enjoy things for a minute Who was it? Was it chris rock? I said they don't want you doing drugs. They want you to do their drugs Yeah, like they want you to take the drugs they sell you pharmaceutical Yeah, they don't want you to take your it's well said it's very well said But it's it's you can't I mean Let me put it this way If coffee were discovered today, it would be illegal 100% if coffee were discovered it contains a psychoactive I didn't even name coffee. I was listening off all these things that we just think nonchalant about that's what I'm saying Do you know that you don't have any people are hospitalized every year because of caffeine? It's in the it's in the tens of thousands If if if coffee were discovered today with its psychoactive Stimulant called caffeine if we'd never seen caffeine before by the way Imagine if you've never seen caffeine before and someone said hey and just ran the test on it No, no, someone came up to you and said hey try this and you tried it for the first time Whoa, this is crazy right Psychoactive got addictive properties. You can for sure overdose on caffeine caffeine is lethal at something like 20 times the effective dose Something like that. You're you're dead, right? For sure to be illegal because you can't patent it. You can't the government would be like, oh, shit This is a natural plant. We better ban this fucker But if they invented caffeine you better believe they'd be like new 80d drug new whatever drug, you know, this is so It's just the fucking way it works, man. No it is I you know and that first I think and the first time we all met You and I started talking about that transition out of marijuana. Well, we are now we are out of that. I love the topic We we are out of it now because this is but this is actually a to me a very important big piece of actually how Mind pump came about because I tell you what? Yeah, there was yeah south out of bong smoke. I tell you I talked to I talked to any any trainer that's worked for me, especially if they made any sort of impression on me I's pretty good about still remaining in contact and I have always for a very long time I still mentor a lot of trainers that Had worked for me and so I I talked to um These these people that these trainers that work for me but there's a lot of people that worked for me and worked around me that I don't stay in contact with And sal wasn't even somebody I worked with so there's no way that I'm gonna like I don't have the capacity as much as I would like to but I was so fascinated with Where your mind was and where you were your life and how much we are like and that was one of the first things That I kind of tripped out on and then that it's that's what started it all Into well, you know what I find interesting is that uh, because let's see 500 episodes we've recorded That's got to be at least 500 hours at least right because somewhere shorter somewhere longer Oh, come on at least 500. Yeah two two and a half now with these interviews. Yeah, it's it's got to be at least 500 hours But not to mention what 15 episodes. What is it now two? It's been two over two years Almost two and a half years almost two and a half years. Is it really 2.5 now? Yeah, almost almost What's it? What's what's fascinating to me is that and I'm not you guys notice. I'm not this huge like I am kind of spiritual, but I'm not right. I go I kind of you flirt with I flirt with it, right? But what's weird is that we all Not only did we all work for the same company at the same time We all worked for the same in the same Like area and we all worked in the same clubs. It's like right when I would leave a club You guys would get plugged into that club or something like that, right? Yeah We all had Friends that were mutual that either that worked for me and then worked for you or vice versa or something like that, right? Oh, and we never met I never I had met you guys in the sense of I don't think I had seen you I'd seen you I'd seen you at kickoff meetings. That's it. Yeah, but we didn't like hey Let's go high because we were at any time that we were at meetings like that. You're a different district We're in different districts, right, right? We competed our our districts competed. Yeah And I don't even think I'd ever even seen you before jesson, right? So But so it's weird as we had never met before and we ended up meeting Much much much later And you know, I think of that and I think well I wonder why how that how that how that happened and you know I don't know if mine pump would have happened had we Worked together and known each other back then because how different I think we were oh, yeah Because when we started mine pump, we were so ready For the direction we're at now, you know the direction we started develop and create, you know your own Your own thing your own baby at the point with maps and I feel like we all had our own journey to explore Like I went off and and created my own business and figured out how to make a sustainable business for myself And what that looked like and and and basically worked when I wanted to work And I had it just like completely automated and you know And then I connected with adam again adam was already crushing it over here Like he had moved on and then went into the marijuana business And I kept I was like I just know what adam was capable of and I was just like I was always kind of like Like thinking about I was like I gotta get I gotta get a hold of adam I wonder what he's up to now I wonder if he's like ready to do something else, you know, because like you said, you know at some point It's like you get into something and you're like, okay, I'm killing it You know at one point do I do something different? Did what did adam call you did you guys talk about starting a podcast before we all started talking? No, we did have a podcast not podcast first So when when when we had done maps and put that together A podcast was one of it was a book and a podcast you guys do that around Yes podcast for sure. Is it john lee dumas that gave you the idea or the guy that did the Uh, I don't you know, so Doug so Doug was really How do you even listen to one yet? I'd never listened to a podcast, but I knew what they were I'd listened to I'd seen clips of podcasts on youtube because I like to watch Joe Rogan's like rants and stuff on but I never listened to a full episode and uh and in Doug was really into the internet marketing world and he knew that there were different ways of getting You know your brand out there right because what happened is As an unknown trainer, I mean, I was well known in the bay area right in my in my small circle But if I have a develop an online program, you need a lot of volume And no one's gonna buy anything from someone unless they have some kind of authority When it comes to fitness online and I don't look like a fucking pro bodybuilder I could get pretty lean, but that's about it. It's nothing spectacular. So I don't have that I'm not like supermodel good-looking. I don't have you know where I've already built another You know, I don't have a name, right? So we thought how can I develop a name or or or get my authority out there So people will believe me and then try out this fitness program And so I knew I like to talk and so we had talked about doing a podcast That's one of the reasons why we did videos for uh for maps as well I'll put videos in there because I like to to talk so that was one of the ideas And then when when you and I got on the phone adam and I started talking to you I Did not realize that you I knew you were you had some charisma, but I'd never really talked to you But we were on the phone. It was like boom right away, right? We were just back back back back and forth And uh, I was like, oh shit pot like this podcast like a podcast would be Fucking amazing and I was afraid when I first met you guys actually I had told dug When I went to go meet with you guys at your house and I said look I said I think this is this is an amazing opportunity. I said I talked with adam and Right away incredible chemistry. I could talk to that guy for hours. I think it would be great on podcast I said, you know, he's also got uh somewhat of a social media following. He looks the part So at fucking worst comes the worst. I've got a buff good-looking dude That it could promote and say that you know maps is a good program or whatever. So that would be good I hadn't been Justin yet And when I met with you guys Obviously right off the bat. We all hit it off. We were talking for hours Do you know that Katrina has that conversation recorded? We got to listen to that. I have not heard that I've never heard it. So I she put it on she snuck it on her ipad and and she told me afterwards And I never cared right afterwards to listen to it again because we just fucking had it right and there's nothing important But it would be cool now to see if I with the audience I don't even know if we told the audience this but they don't know what so when we sat down to talk We all had our ideas of what we want to talk about on a on a fitness podcast The three of us and actually it was four of us because craig at the time was was a part of it But the three of us in particular really We all had a passion for Doing fitness the right way. I remember we were talking about that like there's a lot of stupid shit out there And they're being sold crap and people are hurting themselves and they're not getting healthy and like and we were talking about like we We have a message and it's the right message and we think if we deliver it right people It'll resonate especially because at the time we had really We had a scene that the that that was the the way that social media was taking things was was real was being connected and real Uh, but I was afraid when I met you guys like, okay I wanted to talk about the wellness side of fitness and I'm like, okay. Here's a couple guys that you know Justin looks like a fucking collegiate football player, right? This is fucking big dude and adam's a fucking pro physique competitor. Are they gonna want to hear me say I think we should you know, I think the the direction of fitness is to meld wellness with you know aesthetics, right? And I remember when I said that to you guys like melding wellness with aesthetics That made perfect sense. You guys were like, absolutely. Yeah, that's exactly what we want to do. I know you're probably like Anticipated that or like whatever. Yeah, I thought I thought I was gonna have to sell you guys. Yeah I thought I was about to sit there and sell you. Yeah. No, I was already thinking like I was already a trainer who like You know, and it was because I was on one extreme, which I'm by this is another thing We had in common like dude. I sold the shit out of supplements I got everybody on supplements like as a trainer for like I had to I mean that was the mandate Yeah, I mean we took a shit ton of supplements. Yeah, and I took that too. I took you guys when you talk about build muscle From I've taken everything from yeah from 18 to 25 anything that's been on the market. I pretty much tried right so I and And I and the whole time I remember like reading reading reading like and like, you know And I and I would dive stuff that I was really into I was wanted to build muscle bad. Trust me So I was like and I was a trainer So it was like I'm not only am I learning my craft but I'm also just learning for myself, you know to be honest You know, that's where I was so I was diving and trying everything And that's also why when I really started to dive deeper and realize You know the way these studies are put together to You know to put this spin on these supplements is really bullshit like and then and then when you started putting it Yeah, when you start to break it down mathematically as far as like how much that can improve and change your client's life You realize like it is so there's so many other things that you that are so hard already to get them to do and to like Well think about that in the beginning how you know going into the first couple shows there was like This this weird like well, what are we gonna do with this because oh, yeah You know like we're talking about supplements and like well, there's still some merit, you know, maybe creatine There's there's you know a pre-workout kind of formula if we put it together, right? You know, you can do that and there's still a lot of justifications made You know initially because it's like well, do you guys remember when we went fucking when we went full-on? Yeah, remember that yeah, we did a whole episode around we did we had so we were we were like like throwing them away Well, here's the problem. That's great. Here's the problem when we started when we started mind pump We talked about this like okay, we're going to start this podcast It took off really quickly and we're like well Well, we're not going to sell anything for a long time because we want to make sure we You know our audience knows that we're legit that we have integrity You know, you know, we want to do a really good job And but we always we would have these meetings like Well, you know, how are we going to monetize if we don't sell and promote so like that's the money maker Yeah, and here's this time. We're all working such a big decision. A lot of people don't realize Yeah, well all we work we worked for up until recently up until recently We weren't we used to meet we used to meet for the first year together We used to meet two times a week right sometimes three but most of time two times a week where we'd be together for about Four hours and we do multiple episodes talk business do everything we need to go and then go do our job regular jobs and uh, so we we it was difficult because we knew That's the way everybody made money, but we have Here's the thing and here's why we sold supplements so hard when we were trainers working for the big gyms And I and I put this together recently It was a because we took a shitload of them ourselves. But b When you have a lot of integrity You can't sell something unless you buy into it So it's I know for myself. I made myself buy into it because that's what I needed to do to sell it It's almost like a mind game. Oh, you play with yourself because I can't sell something unless I buy into it Well, so, you know, so, you know, I have to believe in I'm not a bullshitter when when I realize this, right? Then I began to unpack it right and see like well, then how did that happen to me? And then why why did I get bought into and then you start and I go like Man like the way the system is set up and the way like somebody who enters into the fitness industry It's really I mean it's do you remember the five components. Yes. That's where I'm heading with this The five components of fitness. These are the ones that we were we were trained supplements were number two, bro Oh, man. Yeah added to the top five things supplements are number two food number one supplements number two Cardio number three and resistance training number four personal training number five. Yeah, so I mean you were it was pure Bullshit, yeah, it was pure bullshit, but and and we knew this and we actually had a meeting I remember we all stood around each other and I think we might have been even been on the phone It might have been a conference call and I was going off. I was really like, you know what? You know, fuck this we're gonna fucking go after supplements We're gonna fucking just no holds barred. I'm fine. We're never gonna get sponsored But whatever and again to my not to my surprise, but to my delight My co-hosts were fucking more down than I was adam is like, oh fuck Let's buy supplements and post the fucking picture and tell people how shitty it is And I'm like, well, we gotta be careful. We're gonna get sued. We can't do that Like again, it was to my delight. Fuck the system. Actually. In fact, I'll tell you what Here's this this will go this will go deep the first time I really Truly knew that I was with a fucking just a gangster team like a badass Group of fellows was when we had recorded and a lot of people don't know this and I'm not going to go in too Much detail because I don't want to put anybody on blast But we had recorded the first 15 episodes of mine pump with our buddy Craig Craig So we had 15 episodes ready to go hard work. We're real proud of it He says last minute he can't do it anymore because of his sponsors or whatever I was deathly afraid and Craig at the time was the had the had all the social media pull He had more social media pull than than any of us And a lot of us and I know we had kind of dependent on that like, okay That's how we're gonna get our start because Craig's at least got some kind of a foothold To get it out. Yeah, and he was tied with bodybuilding.com and sell you cool. Those were big Those are big companies. Yeah, those are big companies and for us. It was everything, right? And so him dropping out last minute, we can't release the episodes We can't use that anymore and my fear was that you guys are going to be like, well, I guess it's over Like we're not going to do this anymore. And I got on the phone Fully prepared Fully prepared at Doug knows this because we talked about this. I actually talked to Doug about this before we all of us talk Oh, really? Uh-huh. I was fully prepared to try to convince you guys to keep up to do to do it again Like we're going to record 15 more. I was like, okay. I was prepared. I was going to do my thing I was going to do my motivational leadership thing I get on the fucking I get on Tony Robbins I get on the phone I get on the phone and Adam's like, fuck that. We're going to do 10 more and Justin's like, yeah I'm glad you said that me too. And I'm like, wow This is fucking great. Like I was fully it's crazy. I thought for sure that that shit was over You know what I'm saying? And we kept going. Oh, yeah, there was no hesitation down it Yeah, you know and you know what it's it's it is funny how things all worked out and played out because I don't think uh, I don't think you could do the show with four people You know, yeah, you know no matter how great and because and not to mention a test to that And I think that it all yeah, right. You could barely squeeze it as it is right I get enough that like when I want to when I want to you know, I mean it's perfect And I remember that and I really I remember You know one of the times afterwards and this is why I know that it was all it was all meant to be Right. So here's what you asked a question today, right about fate or do we believe that? So it's pretty funny you asked that and then we're talking about something like this because This is like one of those situations like it's crazy how that worked out Was that that didn't happen exactly how Sal said it and then I remember too thinking like You know what after one of the episodes, you know, uh, you know, Craig is 100% of like a leader Just like one of us. I mean he's he's got that Leadership about him and he is definitely this he's one of the most impressive men Businessmen. Oh, yeah, I've never met anybody that works so hard. Yeah. Yeah. I mean he is You know a smart cookie dude like and we I knew it right away when I met him So the way we met I met Craig through a mutual friend and he kept he kept telling me all time I gotta meet this guy I mean, you always my and he's like his best friend and they went back They knew each other from back east And he kept telling me that we had to meet and he'd been telling me this for like a year and a half two years And he never told me his name And I actually I know who I'm in the fitness industry. So I know who Craig is Craig has in he's on bodybuilding.com And he's on sell you core and if you're a guy who gets on bodybuilding.com or sell you core more than likely You're gonna have seen Craig at one point. He was the face of sell you core really, right? And on bodybuilding.com all time. So it's so funny when I saw him I recognize and you can't not reckon once you see Craig one time you will always recognize him especially with that hair, right Was that conan? Yeah, totally. He's he's very unique, right? So I remember seeing him go like, I know this motherfucker is right and I was totally I was totally jazzed to meet him But I have to say when I first met him. I thought for sure he's gonna be like A lot of the what I was meeting in the the men's physique and bodybuilding world Yeah, not the yeah, not the smartest not the not the smartest group as a collection, right? It's simple dumb. He he Was actually yeah, he was very intelligent. In fact, he was a he was a trader before he was, you know, he was a commodity trader Yeah, yeah commodity trader on wall street like before this so the dude is a smart cookie, right? And a very savvy and man, we just we talked all night long and it was we never actually touched fitness We just talked business. Oh, they're gonna say touch body parts. I don't think I don't think the first night we did So that's and so when we hit that off and then I knew the pull he had that's why I was You know, I'm the one who brought him over to all of us to be possibly on the podcast But then when I realized there's no way as strong of a personality as is could have fit on this show He's a he's already strong enough to carry a lot of things all by himself You know I'm saying and we're it was it was too much in in one room I don't think I don't think I definitely think our paths will cross. Oh, I agree. I think I definitely do but no I mean it all it all happened exactly the way the way it was supposed to I mean the fact that all of us all four of us have had zero knowledge Of this business of podcasting none of us had ever done a podcast None of us knew what the business of podcasting was we you know Doug had equipment Because it was his hobby. He had a lot of fun with this kind of stuff, but he wasn't a professional producer We were just trainers And we did it and it came out and you know, it's funny. I don't think it would have worked had we not been that way because If you listen to especially a lot of our earlier episodes, which by the way I'm you know, how many of what percentage of our audience you think has listened Past like 200 like before it'd be interesting most of our most of our forum is I know I know you know, so you could do the percentage off of that because I'm most the forum is is listened to all of them Yeah, but they're the they're the more hardcore, you know, so if I were to go by that I guess the numbers I would say You know, I think five percent maybe right maybe five ten percent of them Some of our early episodes were it's because we had nothing to lose. We didn't know any better Um, we definitely feed off each other. Yeah, it became crazy. We went fucking nuts like some of the episodes are recorded Uh, I mean we were recorded and you know, sometimes we were nervous exploring conversations And sometimes we were nervous so we would we'd go to Doug's house We record in the living room and we'd be nervous, you know, because you're excited you got the you know Dugs had everything set up to record so you like walk into this like production, right? So like oh fuck We're about to get on yeah And uh, and then we used to intro the show so that always fucking was stupid, right Right away it would start us off on this awkward kind of tip So we would drink. Yeah, or we would smoke I have to say though that I feel Adam was the one that opened the floodgates for crazy Oh my god, he started talking about sparkly taint and like what he did to clean his asshole Oh, that's right. Doug you had the show was all Doug you had to share your first your first experience Doug tells tells the story when we were all so we were at because Doug only knew obviously he knew me This was like episode number two or one. Was it one or two dug? It was one of the ones where the first day We were recorded. Yeah, it was at your house, Adam. Yeah, that was and he was used to my level of crazy Which is I'm I'll go after people and I'll attack controversial subjects Yeah, I'm not crazy in the same sense. You are where you'll talk about blowjobs assholes like crazy shows bar. Yeah Yeah, well sell, you know is he can be very professional as you can see on the on the show And when I first met sell he was very, uh, proper And so I knew sell from that That venue, right? I didn't expect this thing to escalate like it did Who so sell yeah, so when Adam started talking about the sparkly taint, I'm sitting there, okay It's interesting I don't know how well received this is going to be by the masses And honestly over the over the years. I was nervous too, Doug I was on your side Justin was on your side down his hands. He's gone. Oh my god. What do I get? You know, it's funny. I was scared when when you were going off. I was like, yes Yes, I know I saw twinkle in your eye This is where we're going from now on there were a few nights of sleep. I think me and adam had you guys miss I remember what you guys would you guys tell us? I don't know guys how we feel and you know, because we went hard Right harder than we might even go down. Well, I think we oh, yeah Well, we went to I think too to be completely fair. I mean, I I think we're Much more comfortable now and then was part of that was trying where there's no trying now Like yeah, we're spitballing where yeah, I think that so I think that That's what you get right you get that when we're we're trying material We're trying f bombs every time trying to show and you know, that's probably the you know Looking back you probably think that okay. That was probably a lot of nerves You know, like I had a lot of nerve even being guys that are comfortable out going forward You'd be probably lying to yourself if we're doing something you've never done before and that it's fucking weird I'm not it took me a long time to get used to Talking into a mic speaking like I'm speaking to lots of people but looking only at one motherfucker You know I'm saying like I just it feels weird, you know, it took a while for that to kind of you know What's funny for me like talking on the mic felt extremely comfortable from the gate talking But it was afterwards I used to fuck with me Because because I get when I start talking I get into a flow state very easily where I Zone in I talk and I just go and this is why I've always been accused of having a big mouth Because it's always gotten me in trouble if I'm in a if I'm in a conversation with something with someone Excuse me and it can be anything it'd be politics religion like the like that the subjects you don't touch I'll get into it and I'll just go and then it's afterwards. I go fuck I shouldn't I shouldn't have said that but it's just coming out and so make up words And there were there were times where we would have episodes Where we would say shit and then afterwards I'd go home and I'd be in this is in the early days, right? And I think myself start analyzing it like I'd be like I'd be like 500 people heard that 1,000 people heard me say that see that was you but that was me real time. So Like I had this instant panic, you know, and then sometimes it would fuck me up Like as we're as we're talking and you guys figured out right away. I'm not the opener You know, like you found that right away because I was like Well, you had this like moment of like danger You know you're gonna say something wrong remember Craig tried to organize that Where he was like, okay, so we make equal time for each person Let's have you know, Justin gets to open this time and the next I don't know if I'm gonna rotate like that Hell awkward And Justin's like, I don't want to open dude Don't do that to me you guys He's like, I barely like you don't even want to do this shit much less open it up, bro You know, I'll tell you why and it's so funny because I totally I know Justin like so we we've been together for a long time Just I'm just like you and Doug go back before us. And so I know his strengths. I know what he likes to do. I know he's aware of that I know and so when when uh, when Craig was like wanting to like stick up for him So he gets more mic time and I'm like, I don't think my boy wants to I don't exactly what I want when I want it. Yeah, that's just like I don't want to sit down and write content Fucking all day long. I don't fucking I don't know. That's not me at all What's what's also trippy because I I like to sit back and just kind of analyze it like the show and what makes us Do what we do and why we like to do it and it's You know, it's like we've talked about this before it's confessional. It's therapeutic If you listen to the to mind pump for a long time You can 100 percent per tell what's happening in our lives There's an entire story timeline. You it's a whole process You can see when we're frustrated when we're stressed when we're happy when we're into a new subject When we're, you know, all of us are discovering something new about fitness or health or awareness or whatever Or we're just working on something. It's like it comes out. That's what we end up talking about on the show And that's why I like to listen back to old episodes sometimes Because I'll be like, oh, yeah, that's when I haven't done that in a really long time Oh, it's it's cool. And you know, I'll tell you what the amount of uh, personal growth I think the three of us, uh, have gone through because Of mind pump. Oh, absolutely Is insane because it's really what it does when you're when you're talking on a and on a microphone And you're trying to be yourself It's imagine talking to a therapist there, uh, you know every single day, right? Record four episodes that are about an hour or an hour and a half long And you end up talking and you end up getting deep You end up getting deeper and deeper and in order to do that in order for you to do that You have to really self examine yourself And because it's recorded, here's the funny thing too Because shit is recorded You're more aware of the fact that you're going to try and bullshit yourself. Oh, absolutely You know what I'm saying? Like I can't make it the coolest thing about it. Exactly Like I can't bullshit myself because this shit's on it's on audio and The other part you can't bullshit is because once the podcast podcast starts to get big You can't lie about shit because people are going to run into and they're going to know They're going to see like I'm not like if I'm not working out right now I'm not going to be like I'm not gonna lie and say I'm so fucking I'm not gonna have you guys load plates And then we take a still pick, you know, yeah, because then I'm gonna run into someone and be like, whoa I don't need to do stuff. That's a facade. Well, if you look at this, right? If you look at it as a business It's our it's We knew that this was also going to be our biggest secret weapon too Was our ability to be real to be truthful and to be that information to really what to put out the most content first be real truthful and And as as factual and for sure as we can be and if anything That we learn and then we learn new that contradicts something we said we go back and we go right back out We and we talk about it and we address it So it's like I feel like that really puts a lot of pressure on everybody else that's in our industry It's like If you're list if you're listening to mind punters and you're talking about anything that's new That's coming into health and fitness that could really benefit you as a consumer or somebody who's wanting to be healthy Being shape and and continue to grow and learn in that area or in that arena for yourself or for whatever reasons You can get bit your ass You're going to be able to find it through you're popular and you're in our industry and you are an influencer We're going to watch what you say. Yeah, you know what I mean? There's that that's sort I don't know if that's a fear or if that's a blessing for some of you out there But that's just one of those things like we Assess each other all the time constantly and so if we're putting out shit information We better address which by which by the way is not it's not easy No, it's not easy being the one that's being assessed, you know, and we all We all do it and we all call each other out on shit all the time and We're all uh, okay with it. Oh, it doesn't mean it feels good It doesn't mean that you like it when it's happening But we respect it and it's not like I'm you know, I'm not going to say to Justin You know, fuck you for saying that about me. I'm going to be like fuck man Okay, let me just I'm going to listen to what you're saying because you know, I respect your opinion and because that's That's our brand and if I don't live this brand Mind pumps not what was the quote you gave the other day or that uh, just gave you the seek seek pain a bad day Oh, yeah, yeah, well that one a bad day for the ego is a good day for the soul. Yeah, and boy I'll tell you just speaking personally you want to talk about ego checks. I've had more ego checks and reality checks and more Realizations and growth which comes from being uncomfortable in the last two and a half years on mine pump Then I think I have in my I mean and you've held it together man Like I'm seriously though like you've you've done a lot to show me how to get through That kind of adversity and so I commend you for that. I just want to say that it's they I appreciate it and But it's uh, this I think this show for me at least has been more than business it's been uh Therapy it's been a rock for me. It's been a place where I finally have Uh, you know, I have a venue where I can express myself and it's it's it feels good because I know I'm helping people, you know, I mean or at least I hope to be helping people It's not coming from from a bad place I mean to to to see some of the messages we get I mean we don't get messages like And we do actually no we do get messages like I lost 10 pounds. I lost 30 pounds my bench press 150 pounds But a lot of the messages you get we get have nothing to do with any of that Most of the messages we get have more to do with I had a needing disorder now I'm feeling much better or I feel much better about my body image now or I stopped taking these these, you know fat burners that were making me sick because of you guys and You know, I really questioned my relationship to food or you know I I'm able to get me and my wife exercise together now. And so our marriage is better like Shit like that and it really makes me feel really good about what we do To the point where I would do this for free. I mean, it's true If if something happened and there was no business in what we were doing I get another job, but I still want to do this I think we always Agreed that because at the at the end of the day Mind pump is mind pump the podcast right mind pump brought truth But you know now you see mind pump tv and uh, ultimately the parent company is mind pump media Like I mean we're barely scratching the surface of where this is going And eventually it'll be very realistic that a majority of our time won't be spent behind the mics or behind the camera But I honestly think that I'll never want to completely stop this because of the for those reasons because of that I feel like we've we've used it as a as a platform also to grow and it's been that beneficial So it'd be silly to me. I almost seemed to completely Not do it right like no never I don't think we would ever transition out of it completely No, never and the the changes that we've gone through while we've while we've been doing the show I mean, I'm just thinking back to some of the transitional moments When we started mind pump, uh, you know, do you guys remember? Of course, you remember your transformation. Just remember that. Yeah remember when we surprised you Well, I mean let's be really transparent right so there was a little bit of a hey, man We were gonna do something, you know for this episode, you know There's a little bit of a forewarning there and I just was like, okay. I'm gonna roll with this Yeah, and uh in those okay. I attributed it to a big part of our momentum at the very beginning. But yeah Oh my god. Are you kidding me? Yeah, we we we did that in the crossfit episode We will the crossfit episode was first because we just came out guns blazing But we and when they responded to us was fuck. I couldn't believe that I could not believe when crossfit came after us for that episode I was like, thank you for the free publicity. We're gonna. I know we're gonna do another episode and hope it gets worse Yeah, yeah, like we're not scared at all. No This is perfect. We're coming back like but next episode, but you know Justin We were we were all you know, obviously at the time we were starting to sell the maps program We're like, okay, we're gonna start presenting this to our audience And uh, we're like god, what better way than to have one of us Yeah, like get fucking like shredded or fig or whatever on it and at the time I was like You know, I think I was like eight percent body fat and adam was like, you know He was competing so he was fucking ripped all the time So I'm like, well, we're gonna have to get like we're gonna have to go up and then go back down And they're like Justin be perfect He's got some fluff He could totally do it And you were not and you were also the least likely guy to to present, you know, your physique So just it was perfect. Well, that's what made it really exact And well, what I think it was it was important for that too, you know from Business reasons, right? So, you know, one of the things that we all know for sure is that you know, this is I mean, it's it's something it's part of the reason why our our youtube channel is going so slow is because we don't take Our shirts off and do pump up videos like that like, you know, we could do that I could do a photo shoot We could do that and do all that cool stuff and put it out there and no, but it's it's it's not us Yes, I mean none of it's not and so Justin was perfect for that Further from that and I wish I knew it'd be more uncomfortable with the process We got to find the episode that was on as an early episode but literally on air Uh, I'm like, hey Justin, uh me and adam when I asked you when I talked to you about something Like an intervention like it's like and so we presented it We literally presented to him this transformation that he would go through and he would document it using maps and Justin's a fucking gangster. He didn't skip a beat. He challenged me, you know, and I I look at it as like, well, you know, I got to show these guys I'm not like I'm not afraid of doing things outside of who I am, you know, like that was a challenge that was like All right, this is where I can I can contribute and I could show the team, you know Like I'm a team player like I'm gonna do this. I fucking hate this, but I'm gonna do it Maybe our fans will get something out of this, you know, what do you what do you think you get? What do you think what what has been one of the greatest challenges? I think somebody even asked that right dawg We have questions. Yeah. Yeah, like when you think when you think of like, uh hurdles like that Like that was a major hurdle, right and probably a gross spot for you That was a gross spot and that was hard to manage like That was extra effort that like normally I wouldn't have to account for, you know, that I'm like I had to be really savvy with my time management And uh, and so I was I was still seeing quite a few clients at the time too And then we were doing this and then I was doing that on top of that And I had a family and two kids and my kids were really young You know at the time and um, so yeah, I had like ever it was like one I think but yeah, so it was I mean I would there was just a lot going on at the time and it kind of went against your fabric Because you're so anti You know train and diet to look a certain way because you're very much like fuck that I want to be able to move a certain way. You didn't give a shit about that. It makes me ill inside I have that kind of weird aversion to it. I just like I've cared so much about uh, Well, I'll be that guy. I have the PR guy or the the guy that like shows off doing something super cool But like for some reason it's just never resonated to me to be the the pool guy, you know, I don't know. It's just not me And the thing is it's fine. Like I like I always told adam and like I totally respect everybody in that world And I always appreciated, you know the effort that it took that just was never that was never something I wanted to pursue. Well, I mean you did and you did great. You can go back and see Some of those pictures, I think we might even have them on the website. Do we Doug? They're still on the which we call it, right? Um, they might be on facebook. I'm not sure on the instagram Instagram. Yeah On the mind pump media. You have to go way at the bottom. Maybe we'll re upload Throwback thursday Let's just start blasting that one forever. Yeah, what uh, for me God easily one of the biggest challenges for me was When we started mind pump, I was uh towards the end of my marriage, right? But I was still married and You know, I again, I have a big mouth and of course I discovered you guys do too And so we would go crazy on the episodes and it really really really rubbed my At the time my wife the wrong way really she did not like some of the topics that we talked about And she would get very very angry with me and we talk about it And it was You know, it was like do I change who I am? Uh because of this or Do I just stay who I am and really the only difference between Me on the podcast and me on off the podcast is on the podcast that can reach more people But that's the way I talk on the podcast and anybody who's ever met me will tell you This is the way I talk to people if I want to talk about a subject I'll talk about it if I'm going to use a curse word. I may use it depending on my audience, but You know, it's not a problem. And so it was uh, it was what that caused me some stress because You know, you start thinking like crazy you start thinking a lot of different things for example You're probably afraid you couldn't be yourself it. Well, it's I knew I was gonna be myself I was afraid of what that meant What did it mean that I would because I knew I couldn't stop it as soon as I turned as soon as I went started talking It was just gonna come out And you know, what did that mean for uh, my marriage at the time and also having kids? I'll tell you what You know, this is digital. It's safe. It's out there forever You know knowing that at some point soon, you know, my kids are going to be able to listen to me talk about Sex and drugs and you know, all kinds of crazy different topics and you know Am I going to be okay with that and uh, what's you know, and I did I did realize that uh, and it was a It was a source of stress for me But then I thought about it and you know, what kind of a relationship do I want with my kids? I want That's the kind of relationship I want with my kids because I'm not being irresponsible. I'm not an irresponsible person I don't advocate uh, people hurting themselves or doing things that are going to damage their bodies or their minds or whatever Um, you know, and so I said, you know, this is how this is the kind of relationship I'll have with them anyway And how cool is it going to be? for them When they're old enough to listen to podcasts or whatever that they're going to be able to listen to this and be like Oh, shit. There's my dad like taught. That's how he talks to his buddies Like I wish I could do that with my dad or you know, my you know, how cool is that going to be? So that was a big I'd say that was a big moment of of challenge for me that once I overcame that Just a huge piece of stress left my body allowed me to be free That's funny because your What what was causing yours was also causing mine and one of my biggest first growth With all of us as a team I remember I totally remember having this conversation with Katrina So, um, I'm really blessed that I have another a partner that I can come home and I can like Like intelligently bounce things off her and like her advice is fucking really sound and solid and non-bias and challenges the way I think and so It's uh, it's refreshing that I can come home and I can do that and I remember when you were going through all this and when you went through the divorce I was having a really hard time because I know what it's like to go through something heavy heavy and alive I've been through a lot of shit and I can't imagine what you were going through and I remember Knowing like, you know, I know he's half distracted You know, and I know that I don't have all of all of Sal and I'm like I remember telling Katrina this and she's like, well, why don't you talk to him and you tell him and I was like No, and she's like Why don't you wouldn't you want wouldn't you want him to tell you if if he felt that way? And I said No, I think I think I I would want him to respect me so much that I know my shit And I know that you're not getting all of me and that I will You know, I will figure the shit out. I'll figure it out. Don't worry. And I remember and I remember she's going like, well What if it what if it continues on or what if I get what I said? Well, that's just it is I don't think it will and I don't I don't think I need to And I think that, you know, I would want that exact same space from from him to allow me to do that And I said and at the end of the day I would take Sal at 10% then 99% of the men out there at 10% at 100% You know what I'm saying? So I remember that was a that was a big thing for me because as someone who's I've always been so Like the hardest thing for me is pulling back like I always want to push I think we figured that out right all these years now. We've been together is I push you're not a receiver So I I know I apply a lot of pressure on all of us including myself, you know to because I and I know because I know the capabilities of everybody in this room, you know It's very very special and especially when it's when it's moving all in the same direction And it just it's impossible when you have somebody going through that for them to be working at their fullest capacity What they're doing because they're just not 100 present because you can't you know and so I think when I when I made that realization that like how much I appreciate You know who you guys who I work with that That would never be something that I would allow to to bother me and it was a major a major that's a That's something I think You have to learn when you work with other With your with people who you're you're you're equals I don't mean equal on every sense, but I mean in sense of respect and You know self-startership and you know all of us work hard. None of us are lazy none of us You know Want to fail all of us are extremely success driven and it's difficult because it's you don't find as many people You don't you don't find a lot of people like that all at the same time You'll run into one here or there, but they're still pretty rare But when it's one big team You know It's you have to you have to know that the other you have to trust that the other person's going to be that way Like put yourself in their shoes. I know what I would be thinking right and I don't need nobody to tell me Right, you know, I'm already beating myself up enough on on not being able to deliver at that I've you know I'm saying it would only it wouldn't do anything It wouldn't do anything it wouldn't do exactly what I said was like it would not make the process any better In fact, you know respecting him and giving him that and you know, that's a hundred percent what happened Yeah, and that's totally what happened and That's been uh, I think that's been an ego check for all of us in different ways, right? uh, because we all have our strengths and we all have our You know relative weaknesses and I say relative because compared to each other Some of us are stronger at some things and than others and that's another thing that it's a it's a another growth Period is learning when to step down, you know, knowing when to let the other people Take control because they're better At these things than you are or they're this is their level of expertise And that's difficult when you've always relied on yourself being that person. Yeah, and it's not so much Like your ego is like I have to be the one that's always doing these things It's more like I've never really been in a position Where I you know where I could just trust that the other person is gonna not only do a good job 10 times better than I'll do and that has really that's really turning This team into something that I've that's fucking awesome. That's pretty amazing and what's what's crazy about it and something I'm going through right now and learning right now is That it makes things believe or not as hard as we work and as stressed out as we get sometimes It actually makes things sometimes feel seamless because people handle different aspects and we all trust each other to the point where it's almost like You know, you almost feel like you have to be busy to feel like you're doing something You know what I'm saying? Like I just got to be busy. That means I'm doing something when in reality We've done more work in less hours Then I've ever done in my entire life. I I always worked bell to bell every single day I was forced to learn not to through my my divorce process and having not having my kids now Shuttling and all that all that stuff, right? I was forced to learn that But the reality is the amount of shit that we actually get done and have done in a short period of time Is pretty astounding and it's exciting to see where that where that can go And you know true to mind pump we love to share You know our our process and what we're learning from this is more about How to build a successful business in fitness and I I feel like a one point and I don't know if it's happening sooner or later That this is something we can share with people in fitness because the two biggest problems that we talked about And have identified from day one and one of them we've attacked like crazy and we're going to continue to attack Number one is the fitness industry is just 99 percent of the information is bullshit It doesn't make people healthier doesn't make them more fit. It doesn't make people feel better It's not an answer to the obesity epidemic. It's actually part of the problem And so we've been attacking that but there's another part that we haven't that we're we're going to tackle I feel like we're going to tackle at least which is You know, there's a lot of very passionate Good people with lots of integrity and lots of talent Who want to be in fitness and make it uh, they're living make it a part of their life And there's not very many ways to really do it unless you sell your soul to the devil We're gonna help that process and that's and I would love to help that I I've met so many That will be our next major pivot. There's a hundred and there's no doubt in my mind That will be the next major pivot. Yeah, I see. I agree. Yeah 100% Really, it's just when it will happen because I know there's there's other things we're trying to accomplish first. So But there's no doubt that and when you think about it that feeds into all of our wheelhouse better than anything that we've ever done together So everything that we've done and created to this point That is by far and even closer to everyone's, you know expertise and what they're really good at I've just known some incredible trainers. I've known some incredible fitness leaders Who left the fitness industry to do other shit use their skills and banking, you know some bullshit like that Which well, it's fine. It's fine industry, but they could have really been effective at helping people But the reason why they left is it's you can't it's it's it can be a hard industry to earn a good living It's massively corrupted. Yes, it is I mean, that's just once you get to the top and who owns or who has the most money in this industry Supplement industries magazines, you know I'm saying you talk about that even the gyms frustrated even the top you don't see like really Super awesomely educated personal trainers like where do like there's no like like level like that Unless you can buy in with the supplements or go in with you know, some gimmicky bullshit Or you create a gym franchise that just takes everybody's money for not showing up So I mean the pinnacle of it is is ugly and we want to be able to get to that pinnacle to change I'll never forget climbing the ranks at 24 our fitness and then And then I had invested in my own gym and really truly understanding the model And I could see the direction things were going with the big box gyms and the model is 100 We've talked about this many times. It's it's super clear Their goal is to get as many people to pay them a monthly fee that's low enough To where they don't cancel that's the key now It's got to be so low that someone says ah, it's only 15 bucks who cares Low enough that they'll keep it and that the people will never use the gym This is 100 So what they do is they design It's predatory What they do and when I realized this it fucking made me sick to my stomach because I never saw gyms this way Because I love you know, I worked out all the time. I was always consistent And it was one of my passions But when you look at a gym really what a gym is it's a big showroom Okay, it's like you're going to a showroom to buy a car except you never get a car You walk in and the way they design it is to present To you something so that you can pay for this membership So they put in there all the shit that attracts people to buy The gimmicky circuit equipment the shit tons of cardio, you know the the new class It's a fad. Oh taibo is out. Boom. We're gonna put that in. Oh body pumps out. Boom. We're gonna put that in You know, even the machines and the free weights are designed To to like you don't have a free weight room that really looks like a free weight room Usually it looks like again. It's a showroom and the goal is to draw you in With this showroom You pay for your membership You come a little bit and then you never come back again, but you don't stop paying your membership Yeah, because you feel guilty because you know you need the gym in your life because you don't eat good all the time You don't work out very much and you know once maybe twice a year you feel guilty and you go And they know this and that's why they're gonna just mark it to your insecurities and just hammer you on You know how ineffective you are and how lazy you are for not making it A lot of people don't know that if you if actually ever and this is all gyms Unless it's like a private club, right that actually manages this but All gyms if every if every member showed up you would be way over the fire marshal like you there's no way You could fit everybody in the gym And that you wouldn't be allowed to so isn't that funny? There's a business model where if actually everybody showed up, which is humanly possible, right? It is possible if organized if you have a membership everybody showed up in the same They would not be able to why we should do that one day That should be one of my protests if we were joe rogan being Awesome if we were joe rogan imagine organizing every single person. Yeah Oh my god a fire company. Why not everybody who has a gym membership show up on monday or whatever Pick a date and if they won't let you make a goal a refund the end of this year and like next year I want to do that dude. We got to be big operation shut down All right, let's make a vow next year. We make that happen. Oh my god. Dude. You want to talk about burning some bridges? We've got some of our mentors and stuff who read these I know so I well and here's the thing too. So then there's the other side of you where as much as Uh, you didn't like it like I respected the business side of it. I mean, it's brilliant marketing It's it's uh, you know, that was one of the blessings of coming through a company Which I don't 24 doesn't have the greatest of names now Now I when I hear trainers coming up now talk about it. They kind of snicker at it You know, I was hanging out with connor and he was weird sharing old stories and he was telling me You know, he's what is he five six six years younger than us. He's 30. Yeah He's yeah, so he's six six to eight years younger than us So he when he was coming up like it had already had a bad name You know, it's like it's people are kind of whatever after mark mastroff sold it after that It was never never looked at the same. I'll never forget when they when they started making the switch they It was run by so 24 fitness had People who owned and run the gyms were There was a heavy fitness and sales side. This is how 24 fitness was born, right? It was fitness that people love to work the the the guys who owned it and ran it whatever loved fitness But they also had a strong sales side. So they combined the two and it became very successful And uh, once they got to a certain size, they thought hey, we're gonna bring in a retail ceo To run the company to run the company like, you know God, that was so yeah, like this guy from pepsi or this guy from home depot or this guy from whatever And the problem with that is they came in and they looked at the model and said hey, you guys have You know at the time, I think it was 300 locations or 400 locations You guys have more gyms than anybody or open 24 hours your gyms have are more equipped than the average gym all you got to do Is charge cheaper than everybody and you'll win you'll just you'll just corner the whole market and that sounds like That'll work, right? It sounds like a fucking great idea Unfortunately for those of us who worked in gyms as trainers Uh, and you know sales managers. We knew that was bullshit. That's not gonna happen Nobody just fucking joins a gym. You got to sell them on it and you got to at least Show that you care a little bit. I mean you can't just you know Go balls deep in the whole fucking sell memberships and nobody show up type of model But that's what they did and as a result the average price of gym memberships has gone down considerably Because when I was selling memberships back in you know, we're talking 99 2000 2001 2002 You know an all club 24 fitness membership was like 45 dollars a month. Yeah 300 dollars a join It's a lot cheaper now. Well and what's happened and and this is common, right? This is just common in business when you when a company sells of this volume It's sold for like two point something billion dollars like so Especially if it was if it's private like and this goes for anything This is not just fitness if a private company goes to this level like to a billion dollar company And then it ends up selling the first thing that the first ceo comes in and does is just cut costs everywhere It's so easy because I couldn't have started doing that. Oh my god. Oh, yeah When anything private anything private that's grown that large just The likelihood, you know, and of course there's outliers, but for the likelihood of business is actually kept I mean and we know this firsthand growing the one we are right now Like as the as the number grows you start to like care less about all these little things And when you have a business that's growing and that you're so focused on it building building like 24 was doing You know every day it was like what were we building a gym every week or something crazy for years So when you're growing that fast you can't even staff the places fast enough So as far as being able to like keep up with Uh, you know Exactly how operation is being ran Like so, you know, you have people that you have three people that one guy could do all three of those jobs You know, so right away ceo comes in assesses that go, okay, we could cut all these cut We cut all these positions put that into one silo. Okay We could take that position in that position And make them chase commission by this much more but reduce their salary And it'll look like we're incentivizing them to make more money But in reality, we know by looking at last year's PNL's that we can take we're we're gonna save 10% You know I'm saying it so the next thing you know, this ceo looks like a champion And so when people are like working for their like in the company right now, they're listening and they're going Wait, like I don't know what you're talking about my boss says are like 20 I guarantee if there's someone who's in 24 right now, they've heard the spiel How great it is and how it's doing better than probably what it was doing when we're talking about right now But it was probably it's probably doing it with a tenth of the person I remember going through that whole process and like The the ac like no ac all of a sudden and all of the windows are like steamed up And then the the place was dirty and then the pool was really dirty and it's just like Like what's happening? You know, you just start realizing we just don't have the staff anymore We don't have the capacity here to you know Keep up and and like they were cutting all these well. Yeah, well exactly. That's what that was That was we knew that as a company when you have 400 locations And you keep the temperature two degrees hotter That results in a PG Nebill of $1,000 more a month over four Hey, we can we can sell we could save ourselves $400,000 a year you guys just by making everyone sweat their dicks off a little bit Yeah, same like no, it's so that's what they do, you know, that's crazy when it gets to that level It's true. And you know what people don't realize about a gym Is what makes the gym is the people that work there 100? It percent I will debate this with anybody although I doubt anybody who's ever run a gym We'll even question this It is 100 about the people and I've said this a million times You can give me the shittiest fucking gym in the world and I'll I'll outperform the one down the street That's that's fucking amazing. It's the culture that's inside. I've done that many times when I ran Sunnyvale Which was one of the oldest 24 clubs when I ran that motherfucker the pool was Many times emerald green because the shit was broken in fact. That's how I sold it Hey, we have an emerald green pool It's like a pond it's tropical Enjoy No fucking roof So the roof cave in It's a really friendly swamp monster in there go over and get like a blow-up palm tree or something and put it out there next to it Did he tell you you must have told us what we did Uh, the the roof time you'll see frogs the roof caved in several times We had dumbbells that didn't match machines that would break. I had a guy once I'm not even pushing you walking on the treadmill And he reaches up to change the channel on the television and the fucking tv falls And he catches it. Oh my god He catches it. Oh, man. I was in the club like one of the big ones. Was that like one of the big heavy ones? Oh my god, that's when tv's were boxes. Yeah, they're huge. I was giving a tour at the same time By the way, this is was this Sunnyvale. This was Sunnyvale. I'm picturing a little skinny Indian guy catching a tv right now It was so he's walking on the treadmill. I'm with a client and I hear I hear like something like like like the tv shaking I look over and it falls and he catches it And you know, hey, you know good for him. He was able to walk for a good Good five seconds before he lost it. He actually held it for like five seconds And I'm watching him. He bails tv fucking So I'm like quick thinking I'm like, oh shit. We're gonna get sued So I run over to the o.m.'s office the operation manager and I grab uh like a waiver And I run over to him I'm up with a clipboard and I'm like, you're paying for my tv that you just broke And he's like what because he's like on the floor and shit. I'm like, you just broke the tv I saw what you did. You see the sign. Don't touch the tv's you're gonna pay for the tv's like, no No, I wasn't it fell. It's all you know, we're arguing back and forth I'm like here. I tell you what sign this and we won't we won't charge you for the tv You're so gangster, bro They owe me money. I saved you by the phone. I know right I saved you guys a couple. Oh, that's at least that's at least a 50 to 100 thousand dollar lawsuit right there Yeah, I made a sign a way sign a form that we had wrote on that said basically, uh, you know, it's his fault He admitted fault and whatever and oh, we weren't gonna charge him for the television. Oh my god. Yeah Yeah, I was a little gangster back then. Um Got a lot of stuff like that. Well, this is you know what? I think this is the part of me like, uh Because at first I was mad and frustrated then it made me want to like Understand it and when I started to understand it from the business side Was when I kind of softened up like a part of me was bitter at that all those things But then when I when I had to you know, look at p&l's myself and had to manage You know, I was responsible on average depending on what club I was from somewhere between one to three million dollars worth of You know personal training revenue and another maybe, you know, quarter of a million dollars in ancillary stuff, right? So and at all times you have 15 to 25 employees that you were managing So when I started had to look at all those things I understood Why the company and business would go that direction? But I remember the last, you know Four years of my career. I was totally I needed you guys hung in there, man. I fucking I bounced out of there way a lot everybody good I was one of the last ones to stay dude. I'll ask the moheakins. Yeah, I did I because you know why well what I and I meant this when people had asked me because of course And I know you guys are the same way too. I mean I was a trainer there for fucking almost 10 10 years Bro, I made my bones there. Well, think about that. I bled purple. That's like you got loyalties Nice to say that well not only that but you guys I'm sure you guys got plenty of job opportunities You're by clients that used to you used to train and stuff I used to get that all the time and even more money And I remember them like look at me like how much money you make here and I'd be honest about where I was at But I would tell them that In order to get me to leave this situation that is was so good for me, you know as much even though I wasn't growing. I wasn't very happy. It still was a I'm not a stupid guy either I was like you're making this kind of money at them. You're doing you're still saving money doing this You've got your house. You got this like and you work in a gym And I was a fun and cool job So I had a number in my head that I would only leave like I would leave all that to chase a dollar for this And that's what got me to finally leave was I completely chased the dollar once I left something I was passionate about I left to chase a dollar then once I captured the dollar Then I realized oh my god like that passion. I wanted the passion back And that's what drove me back into fitness and I started with the whole we love to hate adam.com thing And the boot camps and all that shit and then when we all met man, it was Nothing has felt so There's nothing else I could potentially want to do for the rest of my life There's no doubt in my mind because what I love about this business Is there's there'll be so many businesses within it that I'll go I'll be able to feed that Feed that monster inside me that needs that because I totally identified with mike when he said that Build it up to burn it down I would build something up just to prove that I could do it and be successful at it to do something else, you know, and so That to me like where we're at what we're doing and because of the the vision is is so grand There's plenty of that in within this So that excites me so much. It's uh It's really special. Um, and I cannot thank our listeners enough I really really can't because You know, they they hear these three guys talking on microphones and and you know, we we do our thing and we bullshit We have a good time and we talk about fitness But the things that we preach and the things that we talk about They take a little bit of a leap of faith because a lot of the things we say are opposite You know I'm saying a lot of the stuff we talk about like we were talking about You know the the protein recommendations being ridiculous and too high for a long time We were talking about, you know fasting a particular way. We were talking about, you know Ketogenic diet not going to failure when you lift weights and and body part splits aren't nearly as effective as crossfit Which is insanely popular which in and enlightening people on hit cardio Fasted cardio don't take, you know, don't take supplements for the most part. They're wasting your money or whatever And a lot of people, you know, who it took it takes some courage because I know I was that kid I was that kid who ate, you know, one and a half to two grams approaching a day took every supplement did a body part split and If someone had told me hey, everything you're doing is wrong. I want you to change it all I'd be terrified of losing my gains or whatever. And so we've got especially the early, you know, our early audience They, you know, they took a leap of faith and kind of trusting us and um, I'm Forever grateful and we've got we do have the best fucking fans. I'll tell you that right They go to they go to bat for us like like like nothing else, which is why You know, even now, uh, you know, especially that form the form is unreal Deformed this day to this day Is for sure, uh, I think what we're almost proud of because I think it's most by far It is the the closest representation of who we are and what we want to the point that there's been several times Where one of us has been very heated about the flow. We've kicked, uh, we've kicked off what two people That's yeah, two people we have over that entire time and they weren't like really bad It was just that important to us That this is the message and this is what how how how we want this to be Like the experience we're trying to make sure to maintain and really it really it's not even it's structured and strict as it is That sounds no, no, it's just yeah That's the opposite of it's just varying a lot of varying opinions Debate discussion just be cool be cool and respect each other and have all the different opinions you want Um, and let's have great discussions disagree with us Uh, which we do we do get debates with people on there and I I I encourage it. I embrace it. Well, it's awesome. You know what I I find is like one of our biggest wins, which I've noticed You know, we mentioned these different these different sort of subcultures these different like ways of thinking about fitness Even with like that could be dogmatic and like people always want to kind of identify a little bit more with a tribe like an ifim or You know a crossfit or uh, you know, whatever other camp, you know, you want to describe But people that like they really are protective of that camp they still can listen to us and like Understand where we're coming from with a lot of our points because I mean for the most part we really try to Present it the right way as far as it being constructive. It's constructive criticism. It's not Condemning it's like I get it. I get why you really enjoy this thing Or I get like you really want to look shredded and awesome and you know, put yourself on stage and You know, I like we get it like we were there like I was You know, I was probably the the the most intense workout guy in the planet You know, like I still have that inside me But like I'm passionate to to make sure you know Well, we you and I did you and I were doing crossfit before his crossfit There were before was before was crossfit. I was I went through a phase of that Yeah, and we were we and I remember going a training that way because it was like this new hot thing when it was underground And nobody knew what it was it was like the the training world if you were in training You probably came across it obviously But this was way before it became commercial and people knew all about it And I remember it was like ever it was the talk everyone's talking about Oh crossfit training doing this and I'm like, you know, I remember thinking like I remember being sitting I'll never forget sitting at my desk and looking it up and googling it and trying to figure out what what's this crossfit thing Everyone's talking about And I could at that time you couldn't even find anything. How funny is that Google to Google crossfit and not find anything Like you couldn't even find hardly anything on it. I had to really dig to get your buddy What Austin that was doing it, right? Well, Austin even came even later Like I mean there was what Austin was the first one It got me to like really try it but before that was when we were researching look into it And I remember like, you know, looking at like the programming and then and then following it and doing it In the gym and I remember just being like Oh that just kicked the balls off of me. Oh, it just wrecked me and I remember going like I got to work the rest of this day I was like I was blacked out like that can't be good for me, you know, like internally I liked it though because I'm competitive. Exactly. Like I wanted I had that side where I was like I just want to prove that I could beat whatever fucking number you're putting in my face Right, right. Yeah, and so I did and then afterwards I felt like dog shit Yeah, and I did feel like like I wanted to die and I was at least you guys tried it I was at the time I was heavy into jiu-jitsu and a lot of the guys were doing crossfit And I was like, yeah, well, tell me what the workouts look like and they were telling me and I'm like They're like, do you want to come like no No, I'm cool Doug, do we have some questions from the forum? That uh, we can answer Yeah, there's a number of questions. They've come up and um, you pick a couple of them and yeah We're 90 minutes into this so we'll see if we can get a few Let's answer a couple and then we're that's 500. It's special. I think we're the longest one ever I think the longest one we've ever done. Yeah, maybe strap your seatbelts I think one of the big questions though that people have is the direction that mine pump is going from programming standpoint What what's the big picture look like? I think um, well if we're gonna be completely transparent Let's be real on a on a on a level where we're at right now. We always are we we need to We need to hire on more people, right? So we're we're in a position now where it's grown that we can't we're at a compact We can't handle it all by ourselves, right? So we need to to get more people And that's beyond even contracting work that Doug has people doing for all the behind the scenes stuff We just need more more man or girl power And so in order for us to do that we have to increase more income We're not we're not making that much money when you look at the overhead and everything that we have to do And if we're going to hire on more people We don't have this influx of a ton of cash laying around to do that Especially after we built this place out this pretty much taxed us with what we had And so now we are now we're looking for options to help create funds So we can bring more people on and grow this thing even bigger and better for what it's doing And the main place that we're focusing right now is our where we've missed on social media We really haven't taken advantage of facebook and you know, we're barely tapping into youtube right now And we really got to refine that and it's and we were slow to do that because We want to do it right like we don't just want to throw shit out there Like it would just like the pride we've taken in this podcast the pride that we take in the youtube the pride that we take in the forum I think we're going to take that same pride when we really get after the whole organization of the social the social platforms And we're we're in the middle of that right now like our entire website's getting gutted and it's going to be changed Because right now this is this whole year is a year of like just growth building. Yeah the base building the foundation the structure The capacity to be able to really grow this brand because right now our website is Designed for a company. That's a fraction of the size of ours and it won't grow with us Yeah, what's that period that you know the 80s went through? What's that called? I don't know a new wave. No It's like it's excess right like I was just hoping that you know we got to the 80s. Yeah, that's all No, I I mean as far as our direction in the future. Uh, we want we of course want to provide The best uh fitness information in media Um to the masses that's been since day one but more specifically With some other you know, it's just some other areas. I would really like For mind pump to also be a resource for fitness for people in the business of fitness To learn how to cultivate a successful business and fitness both responsibly with integrity But also extremely effectively. Well, talk about let's talk about why we're that is 100 where we're pivoting That's for sure. But before we can't get there until This thing is a complete Like well oiled machine that we could literally we could literally leave it alone And it's it's providing as good of a service to everybody and touching everybody the same way And we're just not there yet and before we're going to help others Build something similar. We have to have ours fully automated and and basically polish. Yeah, exactly polished and we're in And we're close replicated. Yeah, we're really close And I think this is one of the major pieces that we have that we had to finish and we just waited In fact, you know, we hired a company and we were just in a meeting yesterday And yeah, it was funny to listen to the guy giving us the talk about You know the or what how we're going to build the whole funnel and the social media stuff and la la la It's going to look like this and we're all sitting there and and you know Just curious like how much can this help our business and he's kind of like laughing at us that I can't believe you guys have built this without this, you know He's got that on like every aspect He said you guys have done well in spite in spite of yourself Part of that is because we this is new completely new We've never none of us have ever been on this side of the business our fitness business experience was on the Brick and mortar sides. This is very very different. Yeah, but but to I will say this it's part of our strength too Because when you've never done it any other way You go in and you have fresh eyes and you see things differently from different perspectives And so I think that could also be a strength Well, we're we're we're also I mean we're we're creating so the same way So the way you'll know when we start to really make that pivot in the direction that salisane is You know, and we just recently talked about doing this soon Is inviting trainers Down to the facility for free and we don't we this is this is why this would be so unique is We're gonna we're gonna start helping them for free just building their business Yeah, and to the whole process we're gonna use that to get feedback from you guys on where you need the most help and what would be Uh, the best way to deliver that to you And then we'll go back to the drawing board and probably start creating something based off of those needs And that's I mean that's really how we go in where we see needs And then we try and determine what those are make sure to Notate, you know the entire process You know we took in our approach and you know how we would tackle all these issues And so that's that's the kind of stuff that you know, we we plan to then You know push it on and give that as a valuable service for new training Well, this is really the answer and how or how we responded to With all the programs each one of the programs was created this way because we waited We came out and we came out and said something on the show You know talking about crossfit this nine and people challenge us Well, if the programming so bad how it will what how would you do it? Yeah, how would you do it or what would it look like and we try to show people like You could get that type of style the all the benefits that everyone talks about that you get from it You can get those same benefits through better programming and that was like that's really what inspired Maps performance, right? I mean that's where we had and then the same thing went for I talked about how I saw these bodybuilders training this way and they're like their rhyme or reason for What what they did on what days was so like crazy to me or it was just unorganized I'm like and then when we came out and said that people were like, okay, well, what do you What would you okay? Well, this is how I built it This is how I trained myself to get ready for shows and this is in my opinion Like this is how I think it makes sense. We all I presented to the guys We made some minor tweaks to it and that's really what made maps black But we didn't stop there. Did we no we kept going we were like, you know, what about at home training? Yes, let's talk about p90x. Let's talk about, you know, the beach body Let's talk about all these things. We just get blasted on like late night tv You know that and I was like god, it's You know, there's there's such a better way And so, you know, again, we go back to the drawing board and you know, eventually that this well of like, well All these people did it this way. We're going to rearrange it do it our way you know Eventually that that sort of a process of like where we see things is going to sort of Change in I think that the next progression to that definitely We're going to be focusing on fitness professionals and how to help them Well, we needed all that piece right because I remember when we started thinking that way That's also what inspired maps prime because we thought okay We're going to help professionals virtually and we're going to help them That's easily the program that a trainer would use. Absolutely. We go. Okay. How are we going to do this? How are we going to help a trainer build this business virtually so they can make because that's the goal The goal is like to get to a point where we can, you know You know help a trainer make six plus figures in the fitness industry in a virtual world, which is we all know That's where we're going. So there's not a company. I feel like that's doing a really good job of helping them So we knew we had to first put all the programs in place And then when we started thinking that way more often then it was like, oh shit What are we going to do about like a majority that people which are dealing with imbalances and can't do some of these exercises and limitations and how would we address that what that would look like virtually and how do we make it Simple enough to where somebody can coach that virtually and it could be super beneficial from them And on top of that, what about the other side of the spectrum that people that don't have much of imbalances But they want major performance and they're looking for to enhancing their workout by priming their body before they go into How can they benefit so that was really the answer for that and what really sparked that was when we started having the Discussions of where are we going to pivot this company to and we're going to see ourselves really helping out All the the trainers and those that want to go virtual and those that are currently trainers now Maybe in a facility that eventually are wanting to dabble in the virtual world But aren't exactly certain on what state what steps to do that or not sort of they can afford to build all that out What they need to is that's where we see ourselves really help Census is the 500th episode right, you know, I wanted you guys to know too like We definitely have alluded to it and whatnot But we did create a program with dr. Brink and this program Is like it it basically I mean you get so much more detailed information in this program than ever before And that's why we we really we really got a lot out of working with dr. Brink when we were when we were creating maps prime We had a direction we had it all written out But we just needed that last little bit of edge, you know to that certain section where we're working on our assessment process And we're like we need another set of eyes on this because you know, we respected his opinion. He's a movement specialist and You know, he really like understands where we're trying to go with our maps programs and You know, so this was just a natural Thing for us be like, hey, let's take him with us on one of our trips and let's create a program with this guy It's going to be electric. You know, and it's it's also one of the reasons why we never wrote a diet Yep, you know what I mean? Yeah, like we we've talked about that before like Which that's by the way the best-selling fitness books in the world or diet Yeah, and let me tell you one of the hardest things that the biggest challenge is that we've had is making money in industry All the other ways, you know, because that is one of the easy supplements diet books Or you know a new diet fad or something like that like we're not going to touch those with or gimmicky tools You know I'm saying like oh, these are all the best ways to make money and we come right out and talk shit about it So talk about giving ourselves a fucking mountain to climb, you know What are you looking at? Idiot-survance, dude. I tell you this one Survance all day. So far. Yeah. There's no R. Dude. I know this is my library. Oh my bad. This is my library Stop correcting himself. Well, you talked about this. You know, somebody asked why we uh, why does it say crossfit above the the studio? Oh, we're all secret secretly. We're crossfitters. Yeah. No, we have a we're the new brand of crossfit Well, we don't want anyone to know like honestly, we're not a public facility Yeah, we don't mean we took over. We actually took over a crossfit gym Across a box. So it says which was so ironic. So the sign says cross busy now everybody fucking knows now We're gonna try it now people might find well, I mean so part of that read right So we have mirrored mirrored windows. We have crossfit on the front like we do that We did that because we we aren't uh, we're incognito. We're not brick and mortar I do see this place when it's finished because uh, a lot of people don't know too This place is far from being finished and once it's done It'll be a cool place to actually have events or have people at And I think uh, we want to keep that kind of private and and we don't want to make it like something where people Are walking in and out or people that walking by could see in so We're not we're not trying to announce that we're here really Uh, I love you guys man 500 episodes. I love you too, dude. I look for you guys. Oh, I said it Justin said it. Oh, it's hard. That feels weird when Justin says he almost vomited I'm looking forward to uh, 500 more for sure, man. Same here 5 000 more. Let's make it 5 000 more Whoa, we'll be in mars by then hopefully. Hey, look, uh, mind pump media.com We're still offering 30 days of coaching for free. So you can still go there You can still get very valuable information and you get links to a lot of our old episodes In those in those 30 days of coaching that reference different subjects Um, also instagram we do a lot of our own stuff on instagram So a lot of other fitness information you might not hear on the show You can see what we're doing in our own workouts our own nutrition My instagram page is mind pump sal Justin is mind pump. Justin adam is mind pump adam and believe it or not, dug has one as well And a lot of times she'll show you behind the scenes mind pump dug Thank you for listening to mind pump if your goal is to build and shape your body Dramatically improve your health and energy and maximize your overall performance Check out our discounted rgb super bundle at mind pump media.com The rgb super bundle includes maps anabolic maps performance and maps aesthetic nine months of phased expert exercise programming designed by sal adam and justin to systematically Transform the way your body looks feels and performs with detailed workout blueprints and over 200 videos The rgb super bundle is like having sal adam and justin as your own personal trainers, but at a fraction of the price The rgb super bundle has a full 30 day money back guarantee And you can get it now plus other valuable free resources at mind pump media.com If you enjoy this show, please share the love by leaving us a five star rating and review on itunes And by introducing mind pump to your friends and family we thank you for your support And until next time this is mind pump