 Okay awesome. So what we'll do today is we'll run an image local ad right with an actual image and and no detail targeting no keywords. And so over here yeah we'll post it on the business page first and then we'll just kind of go through the edit basics basic editing, and then and then run it. Okay. So that photo is if we already want me just to post it again as a new. No it could we can definitely go off to the one that that you already posted. And this is definitely the strategy you know running running some videos and then mixing it up with some images and and and just continually branding that face to that local area that's all it's about and and building up these custom audiences. What what we're getting out of it is is the custom audiences of the video views and then also the custom audiences of the engagement of the post and then engage and then custom audiences of those who are who are actually clicking on it landing on the page but just have haven't opted in yet. So, so it's the data that we're also getting on the back end that is that is priceless. So, that's what you have to also keep in mind. So perfect this image right here. I love it. Awesome. Awesome. So let's um, let's see if we can if we need to add, click on the three dots and just go into edit. Let's see if there's anything. Necessary and it's really just on on the video as far as editing the thumbnail. Yeah, see there's really nothing out there's just text and image so it's really nothing else you need to. And to tell you the truth, the hashtags are not when it comes to an, I mean you can leave them you can leave them, but now that we're going to actually run an ad it's not they're not even necessary, but they're towards recruiting anyways. Yeah, join me business partner, all of that. So I can just stream over from Instagram. So I'm fine. I'm fine. Perfect, perfect. So, okay cool so everything here. I got a call today from bro. Okay, so let's let's go back to the goals is simple. See that that right there that right the first the actual the second part I got a call today from a brokerage same how fabulous I'm doing the art of. So when it comes to text is called copywriting, right that's that's what the term the verbiage. That's that's the correct terminology for for text in an actual post or text on an ad, it's called ad copy. When it comes to add copy, the best of the best tell stories. So if you start looking at ads and start paying attention to ads that you start seeing on Instagram, Facebook, LinkedIn, whatever, the ones that actually grab your attention are are those that are that are story based. Yeah, story based you end up catching yourself reading the damn thing and you're reading someone's story. Yeah, right so that right there's freaking awesome I got a call today from a brokerage saying how fabulous I'm doing a business and they wanted to know my secret. I told her my secret is I care. Right so bam you already got me I'm like already reading your shit it's like that right there's get get start starting getting used to that are practicing that it's storytelling it's all about storytelling. Yeah. Okay, so that's perfect the call is wonderful and I made made a new friend of course but I'm unrecruable. I already have the best per scroll down scroll down. I'm attracting the best. I'm building an empire and our clients feel so scroll down scroll down scroll down and every time I help. We're just one call away. Okay, perfect. So, so let's put something together as far as at the very end. As far as click and learn more as far as, as far as putting together a seller guide as far as maybe a quick little bullet point or not even a bullet point the ending it's not even a bullet point that's that that's the end right there I'm building an empire and our clients feel that care. Each and every time we help them buy or sell so we're just a call away after that something about click and learn more something about the fact that you put together a seller guide, and you'd like to and you'd love to give it away for free. So if you click learn more you can download a copy today, something like that. We care so much. Perfect, perfect, we care so much want to share a free sellers guide with you click learn more below to download your free copy today. Yeah, perfect. So, in this case we're going image, we're going text base so now the text is more important than anything because we have to be able to tell that story via text. So yeah, this out of here. Yeah, yeah, yeah, yeah, yeah. And the bullet point as well that little dot, get rid of that one. Um, yeah, perfect, perfect. Perfect. And this is what if I switch this to work at this grab them here. Yes, grab them there. That's the hook. Okay, so it goes in this exact order remember this and I'm recording it for you so I mean, don't really worry about remembering it but but but just keep this in mind even jot it down because it's really that it's really that this important and it's really this this hardcore effective and simple. The three, the three, the three. What's the word I'm looking for just in order from one to three. When it comes to add copy, it's hook story, and then the offer, and that's exactly the format that we're following here, the hook, the goal is simple, the hook, the story, and then the offer. Click learn more to download our free, right. So, yeah, that's the format hook story offer. So if you can if you can remember that write that down that is the most important format in advertising hook story offer. Grab their attention by hooking them tell them a story, and then give them an offer they can't refuse. Okay. Okay hook story offer. Okay perfect and and again the reason why this editing upfront so important because as we go back to go run as we go in the back end as manager when they add we can no longer edit this. So, all the editing must be done up front right here. So, so that's perfect so that's that's super perfect I love it. I love it. Yeah, so we'll save it, and then. And then we'll run, we'll run that. And it's weird because last time I went in and read an ad, and it was an image ad. And then I go and use existing post it wasn't there for whatever reason so if we have to, if we have to pull that from the. And then we'll figure out once we get there let's go the as manager. We'll see if it's every account or if it's just a few, which was weird. So the video you put on the page first and then you come back here using existing posts and grab the video and it's that exact post, but sometimes images, you can't find it so you have to run it you have to post it again here. We'll see once we get there. So let's go conversions will go conversions. We'll we'll just title everything here at the bottom. Let's let's get in the habit of just titling everything right now. So campaign name. Image ad photos flying in the air or whatever however they have whatever name you want to give that image ad home toss perfect, perfect. In parentheses conversions in parentheses conversions, and then the ad set title would be the county. The daily, the daily budget, you will will go Thurston County slash daily budget, or you could put in a parentheses yeah that's perfect $10 day perfect and the ad can be the same image and home toss. Yeah, that's the ad perfect. Cool, okay cool and continue. Awesome. Perfect and then special ad category housing, and then yeah we'll scroll down and then just always make sure this is off and then next. Perfect. And then see so in this case we come to the ad set level which is step two, and the conversion event is not there so sometimes there sometimes not so go ahead and click on it and then just find that conversion event. Actually I think you just passed I think it was at the top seller guide leads her custom conversion awesome. So there it is there and then we'll leave that off that off and then we're down to the daily budget will go daily, and then we'll start it tomorrow at 6am. And then, and then it's always good to set an end date set it for set it for seven days, and I actually have. And I'll ask you actually not on me. Yeah, I actually have a call with Facebook Friday. So once you start to spend a little bit more, not even a lot once you spend like a few hundred like they start to Facebook will start to reach out to you and allow you to set up a call with them. And it's a 45 45 minute call where you can ask them questions and get very specific about everything it's an actual Facebook rep. So I have I have that call on Friday because a lot of things have changed with Facebook, and what I'm referring to is the date, you know setting the calendar date and letting it run before it used to be where you can run the ad for four days. So you can set the date and determine if you should turn it off or leave it on. Right. And then, and so now, now it's somewhat seven to 10 days, they recommend leaving it on for at least seven days to figure out the data and determine whether you should leave it on or off so I have a ton of good questions for them on Friday. So, we're going to continue to improve on on all this so. Yeah, set it for seven days and let's for sure chat in in in five to six days will review this in in five to six days. Okay, that sounds good. Okay, so locations change up the United States, we won't put any custom audiences. And that's another question I have for Facebook about custom audiences so I have a lot of good questions that I'm going to be asking them. So people living in this location. Remember, let us know it does remember last time it wouldn't let us. Yeah, yeah, yeah. So, going to. So if we're going Lacey, then change the title at the top. And what I would recommend is sticking to do Thurston counties. Is it there sir you want to go Lacey, or Lacey, but Thurston County covers the whole. Yeah, let's, we'll stay focused on on just Thurston then let's just penetrate that one county, which covers it all. So perfect so that's their people living in this location we're good there we're good there. Detail targeting we'll leave it we'll leave it broad, wide open automatic we'll leave it on that, and then next. Okay perfect so now let's see that image, if we can pull it, which I'm pretty sure we can click on create add and then we'll go use existing post. Select post and see if you find it. Yeah, there's a bunch of images in there so you should be able to to pull it for sure. Awesome, there it is there. Perfect. Perfect. Okay, cool. And see so that's, that's a good thing about using an existing post is the fact that you have that engagement already on there the shares the likes the comments. Right so good. Yeah looks really good so perfect we'll grab our landing page. And then post it in there. We'll paste in the landing page link update post, and we'll go with we'll go and learn more, and then you can see down in the tracking if you scroll down, you can see everything is green so so the pixels on there. There's your there's your there's the dot the dot com so everything is good there and then we publish. And that's it. And so we have our custom audience setup of landing page visitors. And so that's what we're looking to build is that that custom audience. Yes, yes so that's going to be good so if I do you have a ton of images like this. Oh yeah. Oh yeah perfect so then. This is a powerful to. I've got one right here. I've got another one right here. Awesome, really good these are good images so yeah. So now, okay so again, hook story offer. As you start to put together more ads in the future that that's the format right so now now now you know how important storytelling is start telling. I feel like I started to like really optimize on that lately and I keep getting people hitting me up being like wow like your posts are so good, because I've really leaned into that like telling three that goes along with whatever the Yes, people are I've been getting a ton of messages because I posted one about a girl that I did a training with John Toya and figure out what her niche was and that real estate is like you know finding your real estate niche is like trying on pants you're not going to go in and try on one pair, you're going to go into a bunch of pairs. I leaned into like that being the story then that I told, and people ate it up and I've just been doing it. Yes, love it. Yes, that's, that's what it's all about because psychologically we we we are used to hearing stories, like we've been learning stories since we were babies right. Yeah. Like most of us you know had that had, you know, somewhat loving parents, I mean, my mom would read me books, tell me stories right like, yes, we're already programmed to fall in love, not fall in love where but we're already programmed to fall into the tunnel of reading a story. And that that that's what allows us to gravitate to the storyteller and feel like we know them, right, or feel like we can relate to them or feel like we can trust them or feel like we can like them. They're telling us a story, you know, so, and that applies for for ad copy, and that also applies for public speaking. Yeah, so when you're on stage or when you're on video, tell a story hook story offer. Right. Yeah. So, okay so in this case when it gets stuck like that just open up a new tab and just go back to the actual ads manager, and then just click on the blue button in the top right, those are the three that are stuck. So you just click on that click on the on the green one and then we're good and you can close out the other window so this should go publishing three of three. And then leave in the perfect turns green. Okay, good. So we're good. Okay, awesome. So you'll get an email from Facebook later on today and then that that ad will go live tomorrow. Okay. And then what else do I tell you on this on this part. I don't forget what I was gonna say on that one, but let that one let that one right let that one right and then we'll chat in a few days on that one. Yeah, yeah, that's perfect because then hopefully this one will get some more attention and I know that that photo like I had said before that photo really has captured a lot of attention previously so I feel like it's likely it's more attention just has in the past now. I love it. Good. Yeah.