 what's going on guys in this video I want to talk about niches so this is something that probably applies to 99% of people watching this video and that is in the facts that I see too many people going too broad when it comes to the dropship in niche the dropship in space that they choose to go into so there's a saying that I quite like and I'm not sure who said it maybe it's me in fact I'm gonna own it I'm gonna say this is my saying unless you guys can prove me wrong and hurt it elsewhere but it goes along the lines of if you try and talk to everybody then you'll be talking to nobody and before you leave the video thinking this guy's completely lost the plot just bear with me for one minute so what I mean by this is that we're living in a time now where people's attention is competed for by so many different outlets when you're on your phone there's dozens of different apps there's dozens of different people trying to message them there's people trying to ring them and then there's the real-life distractions as well so the message that you put out online in your marketing campaigns through your Shopify store through your Facebook pages through your socials if you put out a really broad message that doesn't really apply specifically to anybody then nobody's gonna really resonate nobody's gonna really connect with it and you're gonna really struggle to sell your product or to get that person's attention and attention is key if you want to be successful when it comes to any form of marketing without attention somebody watching your ad creative seeing your ad creative then they're probably not gonna click it therefore they're not gonna end up on your store therefore they're not gonna buy your product so where this translates into dropshipping terms and why this store I'm gonna show you today loxybags.com is a brilliant example of this is that there's so many people out there right now starting dog niche stores or home niche stores or baby niche stores but what you need to do is niche down even further so instead of for example in your ad creative saying something like or your title headline being all dog owners need this let's go for dog bed so instead of all dog owners need this dog bed you could change it to something more specific that's gonna talk specifically to one group or one kind of sub-niche within the niche that could be all Labrador owners need this dog bed or all German Shepherd owners need this dog bed and then you could couple that up with that the content that you're using to sell the product features a German Shepherd or features a Labrador and then which one do you think is more likely to get the attention of the Labrador owner or of the German Shepherd owner and this is in its essence what these guys are doing as well so before I jump into it and show you exactly what their products is let me show you why I want to show you this particular business so it's loxybags.com the site age is 10 months and the monthly profit is nearly $8,000 not bad right there's not a single income or employment I should say out there there's going to increase your income by 90 grand in the space of 10 months not that I know of anyway what we can see is their marketing fees per month are three and a half thousand dollars on average platform fees that would be their Shopify plan of course and what's really good to see about this is that there's kind of some steadiness to the store yes they've kind of gone up and then slowly coming down however what you'll usually see with a lot of drop shipping stores is they'll shoot up very very quickly and then they'll just kind of drop off a cliff but these guys have been fairly consistent throughout the period of nine months this is still a very new business as well so to make 70 grand in total profit is very very impressive let's jump on to the Shopify store then and we'll jump straight into the best selling products what's this this loxy originals bracelet a loxy bracelets original hey sorry to interrupt your video I'll be super super quick on this 20 to 30 seconds of your time I just want to make you aware of this so this is an e-book that I put together myself it's a 12 month supply of 127 vetted winning products ideas that are working right now the products separated by time of year so whether you pick this up now in three months time six months time nine months time you'll have a list of proven products that are going to work because they are backed by data so hundred percent free it's an instant download as well there's no dodgy funnel of videos you have to watch stick your name in stick your email address in and it'll be in your inbox in the next 30 seconds to grab a copy of this check out the top link in the video description below thanks basically what this product is is it's two bracelets one for each partner and as you can see it's got this kind of what's the word I'm looking for charm that's what I'm looking for it's got this charm which splits in half it's magnetic encourages couples to hold hands and be a bit more affectionate towards each other obviously this isn't a product that's aimed at every single couple out there you're probably not going to get many people in their 60s or many people in their 50s buying this thing and acting like loved up teenagers it's probably not going to happen this is obviously aimed towards a younger audience and that's totally fine because within the kind of relationship couples niche there's lots of different sub niches it's like long distance relationships this is a perfect product to focus on those people who are in long distance relationships and it's also perfect for that young couple which is super affectionate perhaps it's a new relationship they love to hold hands that sort of thing before jumping to the ads library then take a look at what ad creators look like a couple of things to point out here they obviously have the option to buy some more of these things to bump up the average order value the different colors they're not even capitalized they're not kind of uniform which is definitely something whoops which is definitely something that it's just one of those housekeeping pasts so wind red definitely think that needs tidying up what size is a lex loxy bracelet adjustable to everyone how many color variants we have many different ones where you ship to we ship worldwide super simple super straightforward and to the point free shipping return guarantee 24 7 support and then straight into reviews of the product so a super simple yet effective Shopify store they probably could bump up their conversion rate or increase things with a slightly better put together product page but it just goes to show the most important thing by far is the product and how you advertise it if you have great ad campaigns like these guys have then it doesn't matter well it does matter of course but how good your Shopify store looks is less important because by the time they finish watching this video they've already made up their mind that they want to buy the product something else to point out as well is that this is not Chinese supplier content this is original filmed content specifically for the purpose of advertising the product this is also where a lot of people kind of full short how do I get off this this is also where a lot of people full short when it comes to drop shipping they expect to just import a load of supplier photos get some amateurish filmed content from suppliers that don't have any real users featured the same content that majority of other dropshippers 90 plus percent of other dropshippers are going to be using and then they expect it to work and when it doesn't they wonder why this is why because they have no original content that consumers won't have seen before and therefore more likely to get that attention which is key hey sorry for interrupting the video however I have something that I've hidden a gift for you that I think you might be interested in so the average person watches my videos for like two to three minutes we're now long past that and you're still watching which tells me one thing that you're probably pretty serious and committed to starting a dropshipping business that actually makes money if that is you then I want to work with you I want to work with people like you if you like the idea of working with me I can help you pick a product I can introduce you to the agents that I use that can deliver your products in three or four days I can build your Shopify store can get my team to build your Shopify store and I can hold your hand essentially through the entire process and help you get to that 10k per month mark as soon as possible if that sounds good to you then what you need to do is head down into the video description hit this more button here and then if you go all the way down to the description you'll see this which is a secret link this is a link that will take you to a page where I blanked out some time in my calendar for you to choose a date and time in which you want to have a quick chat with me be super friendly super casual no obligation we can have a chat about where you are now where you want to get and see if I can be that person to help you get there the reason I'm telling you about it now and the reason I'm not putting it at the beginning and the reason I've hidden the link at the bottom is because to be frank and honest I don't want every man and his dog booking in a call with me a bill waste of my time I only want to work with those people who are serious and committed to making dropshipping work for them so if that is you head over to that link book in a time and date that suits you and I'll see you on the call talk soon thanks some key takeaways then from this video whilst I scroll through some of these because they just how impressive their reach is 355,000 accounts reached in the last 30 days the message the lesson to take away from this one then is number one try and speak to a specific person in your audience don't just try and speak to everyone because you might end up speaking to no one now you don't have to do this through and through absolutely every aspect of your business but just try it with your ad creatives going back to that dog bed example if you're selling a dog bed in trying to sell it instead of trying to sell it to every single dog owner there's a lot of different dog breeds out there people want to see and speak in different ways about their dogs depending on whether they have a great day in or depending on whether they have a chihuahua instead get some original content like these guys have and film it for a specific person and try and talk to that specific person like you're talking to them on a one to one basis you're definitely going to get more attention more attention equals more clicks more clicks equals more sales for you to go then guys don't forget to grab yourself a copy of this hundred twenty seven twenty nine product ideas for twenty twenty three twenty twenty four hundred percent free instant download I'm not going to wait you wait or watch some hour long video to get it stick name in stick your email address in it'll be in inbox in the next thirty seconds it's hundred twenty seven vetted winning products that are working right now split across the time frame of twelve months too so this will keep you going for the next year at least thanks for watching guys hope you enjoyed it and I'll see you in the next one