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Published on Feb 28, 2011
Idealab Founder Bill Gross lays out a clear and thoughtful explanation for solar energy being the best possible source for the planet's growing energy demands. He illuminates the reality of current energy usage, the socio-economic factors that will impact future needs, and the limitations of other non-fossil fuel energy options. Gross is chairman of eSolar, an Idealab spin-off that focuses on making solar energy cost-competitive in the global marketplace.