 It's been just great. I've been really watching and following up the Tech Munch as well and I think my real congratulations to XCIN for media for the 11th edition of the IDMA 2020. I thought it was a real invigorating time to be part of the jury. As some others people said, I think it was a very, very intense conversation and I must reveal to everyone times we were really fighting with each other in terms of the best entry and we really resorted to in some cases even voting to kind of see in terms of who's kind of taking the cake in terms of a certain category and some categories were really brilliant. I would say it was a mix of some very good creative content which came in on the back of some excellent consumer insights. I think insights it was simple but they were really blown into a very, very good creative content which I think really enamored me a lot in terms of how people had beat the stories so strongly. The second thing which I think really worked for me was the use of technology and I think a lot of brands really integrated technology really well and a medium which we think is just digital can really work in terms of people in a very strong manner. I think that technology really stood out. The third area which I think was very strong which came out is what people kept a semblance in terms of looking at their TG and looking at the right audience in terms of what they have to reach and the way I think people kind of created the story in terms of reaching the right TG was I think another amazing stuff which kind of really remained with me. I just keep on speaking with some really good stuff in terms of seeing that now digital was a very strong part of the overall media mix in terms of what people did and it was almost looking like it has become mainstream in terms of how various brands have really approached it to that extent and people are spending so much time as they would have spent in terms of making an actual TV film to that extent to that extent. So I think it was an amazing learning some real great stuff and I would really congratulate all the winners for really putting their best and I think it was a huge learning for me. Congratulations exchange for media once again. I think the LMS edition has been so interesting and so great and I'm sure as you look at future we are going to break big milestones as we go ahead in terms of digital really taking the cake as we see the future. Thank you.