 So when you first started, how did you go about getting it out there? Was it just hashtag heavy? What was sort of the strategy? Lots of hashtags. And then I was just on it all the time. Like I personally was just, Were stories a thing on Instagram? You didn't use Snapchat just five years ago. Okay. No, I, we didn't, I didn't even really know what stories were when they first came. I didn't do stories for a long time. Yeah. I was just posting and going back, like it's fun to like scroll all the way back down. We've archived a couple things, but like, I know some accounts archive like their whole past. Like you can still, if you have time and just scroll to the beginning, it's like embarrassing some of the stuff I posted. Like I would be like at Starbucks and like eat a bagel with like avocado spread and was like, this is vegan and like post it. And it was like my crappy like camera phone at the time. So we've evolved there. And I think that's so important because people are like, I want like this awesome Instagram account. And it's like, you just have to like start somewhere. Like we recently, like within the last half year started putting a little bit of money into, um, Instagram ads when people do like paid ads with us, we take a portion and like put it toward advertising. What is that? Like, so like a brand will approach you guys and then you'll do like a paid sponsorship through your account. Yeah. Yeah. So we'll do like giveaways or just like a promotion, you know, go by this product online or go to this restaurant and use this coupon code, whatever. And have you found that that to be successful? Like a lot of people go and use the code or there's two different types of advertising that we do. There's ones like flat rate and then one's affiliate, which, uh, we get a percentage is just commission based of whatever we sell for a company. Do you manage all of that yourself? Um, currently, yes. That's a lot. Yeah. Yeah. But my, my background's in marketing. So I actually like love that portion. Okay. Um, but yeah, I'm still doing that. I need to grow that side of the team. We have a ton of creatives, but I need to grow like more on the business side. Yeah. So affiliate marketing through Instagram, I think again, I think it's like super oversaturated now because in the beginning it worked really well and we saw success, but I think now there's like every influencer out there like use my code for like this skinny T or like whatever it is, right? Um, and it just kind of loses like the authenticity because it doesn't always fit the person, right? Exactly. And so now we're, we're trying to transition. We still do affiliate on social media, but what I'm excited about is when we launch our new website, we're going to do a lot more of that through our website and just like tie it in really organically. And you know, we don't promote things that like we don't use ourselves and, um, this is stuff that like people, sure we get a cut of it, but I'm very transparent. It's like we need, if you want free content, like we have to like feed ourselves and like we have to monetize somehow, right? So it's like, you can support us by, if you want to buy this product, just use our code anyway, you know? And when you just started just to give people a sense who are, let's say sitting at home thinking like, all right, I'm going to start my website right now. I'm going to launch it. I'm going to launch my Instagram. Yeah. What was your growth like on these platforms? And so for every hundred Instagram followers, you might get two website visits or what did that look like? I don't, yeah, I don't know about like the followers to like website, um, but as far as like Instagram followers, I remember like last November, we were at 50 K and then, okay, now we're like, about 30 K like this past year. Um, but it's been like all we're getting like very little advertising dollars, um, mostly organic. So at some point it's just snowballs. It sounds like, yeah, I've heard it at 10 K. People just, it just kind of goes, it does. Um, but yeah, like I'm on it less. I have someone managing it now or helping me manage it. And so I'm on less, but in the beginning I was, that's what I was going to say. I was literally on there engaging with people coming up with like creative ways to just start conversations and like get people involved and like really feel like there was like community on the digital platform that I was creating and just build that, build that community. Like looking back, I spent so many hours on Instagram. It was insane. That was all, like all my free time was just on Instagram, like liking people's like photos. And like now, like I like to just put my phone down and not go on Instagram. But at the time I was just, I was just on Instagram all day every day, just messages, everything.