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Published on Dec 12, 2008
Jon Brooks is Managing Director of The Big Give (www.thebiggive.org.uk) which "is the fast and discreet way for modern donors to find effective charities in their field of interest". It has focused in particular on attracting high net worth individuals or wealthy people.
UK Fundraising's Howard Lake spoke to him a week after The Big Give had raised £1 million in 45 minutes online, which was matched by the Reed Foundation, making a total of £2 million.