 Hi this is George Cowell. It's early in the morning just turning about 6 a.m. I've been up since 5. It's not always easy for me to sleep in a bed that's not my own. I know that today I'll be I'll be traveling a lot so I'll get a lot of time on the plane to catch up on sleep if I want to. We're gonna be going back to California from where we are now for our vacation which is Niagara Falls Ontario and by the way this is the the wonderful house we we are renting. We found it on Airbnb and it's just amazing. Love it. Anyway I want to talk with you today about the notion of service or the practice of service. It's one of the five essential business habits that I've been gradually working through on these short videos. Remember I've been talking about enrollment and content, third one is service, fourth one is renewal, fifth one is finances and I'm just going to keep cycling through them on on each of these short videos until I give you all of the techniques and and breakthrough ideas I have on on these five. But anyway today I want to talk about service. Service is the practice the way I define service within the five business habits is the practice of continually improving the effectiveness of what you provide to your clients as well as the delight that they experience whenever they encounter your business that the various touch points your client has with you and your and your business to improve the the delight they have in that. So today I want to specifically talk about improving the effectiveness of your service to your clients because imagine if you every single day you have a client appointment you do this tech little two-minute technique I'm about to share with you. You will improve the effectiveness of your service over time in in such a way where one day your service will be so good and such a delight to your clients that they will be so happy and so naturally want to share your service with with the world with anybody who could use your service. They will find ways to help you they'll find ways to spread the word about you to refer people to you imagine if if every client that that that you serve turn around and and talked about your service with ten other people and even if just you know one or two or three of them became your clients you would never have to do any more marketing. I just want to take a pause and kind of let that sink in. If you improve your service so much at one point in the life of your business you won't ever have to do any more marketing or sales because all of your client new clients will come from board of mouth. So let me give you a quick two-minute technique at the end of each day that you work with clients take two minutes to write down one tool process or idea that you used with your client that day that was helpful. If you had multiple client appointments try to write down one tool process or idea that you used with you know one one tool process or idea per client and what I mean is one tool that you used with your client that was effective or one process you walk them through that they found useful or energizing or one idea that you shared with them that helped them break through. So imagine you had this document where you can take two minutes each client day to write down that one tool process or idea you would accumulate a list of those things over time and then you can even put a score next to each one how often you used it. So I'm running out of time here but I hope that's helpful. I wish I'd discovered the seven years ago and I've been using it every client day now it's been great. So this is George Cal signing off until the next video be well.