 Now we are going to talk about the important issues which may arise during the advertisement process. If a psychotherapist intends to advertise using any outlet, there are several recommendations to be considered. Therapists should consult with colleagues regarding the nature and content of their plans as well as for the sense of community standards. It is not that simple that we are doing any advertisement and what claims we are making and what services we will provide to you. This is very important that it should be read again and again and be mindful of what things we are going to claim. At this stage this is very important to seek the help of the other members in the community who are mental health professionals. It is very important to discuss whether we can advertise this relevant content on the media or not. Do not delegate the details of the advertising to others. We cannot say to a private person that they are in charge of the advertisement campaign because they really don't know what to post and what to not. Because if an irrelevant content is uploaded on the media, then mental health professionals cannot say that they did not publish it on their own. Once you delegate the power to anyone else, it means that whatever he is doing, you are responsible for his acts. So powers can never be delegated to advertisements because there are certain people who believe in doing aggressive kind of marketing strategies and they have little understanding of ethics in mental health fields. For instance, how can a challenge come here? If an advertisement claims that we will make your abnormal child normal in 5 days, this is something which pop out to be a very important thing or very sensational. It will happen in 5 days. But another way round it is something which is very unethical that you are emotionally triggering many of the individuals who are the caregivers of that person who is not behaving normally and who does not fulfill the criteria of normality. So any kind of challenge like this will not be appropriate for mental health professionals. Pro-feed or carefully monitor the final product before distribution and broadcast because all its responsibility comes on an individual. Then should retain a copy of the advertisement whether in print or broadcast so that they will have documentation of exactly what was going to be communicated should question arrays later. Like if we keep the copy of the advertisement as a mental health professional that will save us that in any case if there is a problem, then a person can claim that this was the final draft which I did produced to the advertising company and the changes that happened later. So the point is to carefully deal with the advertisement process. The advertisement should be proactive about welcoming marginalized community. We welcome marginalized community. We welcome it on every human rights decorum. But especially in the context of mental health professional this becomes more important. For example, therapists should consider that their services are open for all irrespective of their race, religion or any other factors. Now there are some ads that say that both men and women are welcome to join. I mean there could be a third gender as well who would probably like to participate into that. So one would be very careful in giving any such kind of advertisement. Similarly, with regards to religious minorities, with regards to social groups including mental health professionals they need to be very mindful in providing any kind of material for the publicity. The advertisement should not stray from the realm of one's own competence. This is very important that you should not claim what you can't do. For example, a therapist should not advertise themselves as trauma informant therapist if they don't have the training or the relevant expertise in that specific field. Similarly, if one is not a child psychologist, you should not claim that you can address children's behavioral problems as a mental health professional. So it goes for all the relevant psychotherapeutic techniques and for all the age ranges and for all the related problems in which psychology deals in. The aim of the advertisement should be focused on the targeted audience like when you make an advertisement, it should clearly post that you are targeting them. For example, if one is specialized in postpartum depression, their ad will be more relevant to parenting related websites. For instance, if we are giving advertisements on different websites for our particular psychotherapeutic program, so whatever it entails should be posted on relevant websites. Like if it's related to child psychotherapy, the ad for child psychotherapy where children's toys, children's clothes, children's shoes are being sold, children's books are being sold, there will be websites for their tuition centers. It will be more relevant to that ad as compared to any other kind of website.