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Published on Aug 3, 2014

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YouTube Channels Favorites For Millennials, Drives Growth

The Millennials are proving to be quite the fans of the YouTube Food Channels, as they have become very significant in helping the growth of food channel subscriptions. Google has found that the Millennials, who range in age from 18 to 34 years old, watch food videos 30 per cent more than any other demographic group of people.

This viewership has been instrumental in driving a 280 per cent growith in the subscriptions for the food channels over the past year. Consequently, there has been a 59 per cent growth in the content of recipe and food with YouTube and an increase in social engagement of 118 per cent. That is the likes, the sharing and the commenting with social media.

The Millennials back up their viewing with action, too. The Millennial moms buy the products that are featured in the YouTube food videos to the tune of 68 per cent of them who watch the videos, and the dads, the same way, as 42 per cent of them respond in a like manner.

Brands themselves are finding success in gearing their ad campaigns to the trends of Millennial viewership of the food content on YouTube. It is interesting that 78 per cent of the referrals from YouTube food videos to the sites of the brands are customers for the first time.

If you think about it, the Millennials are simply being practical in adapting the convenience of YouTube to their lifestyles. They are busy raising families and working, and they find that it is much easier and more informative to rely on a video for their instruction and enlightenment in the food arena as opposed to a recipe book.

The presentation of the food channels do give a different flair to it all, with the fun and engagement quality that video production gives, and the Millennials take it all in.


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