 is a big part of our life. It's what fuels our minds, our body, and our life. One third of the entire planet is used to raise livestock. And as people are going from poverty to middle class, they all want higher levels of protein, but we can't keep feeding the planet the way we always have. We've created a really special prize here, a $15 million prize For the team that can come together and figure out these solutions for a new form of white meat that doesn't require killing animals that eliminates at least 50% of the environmental impact, reduces the cost and tastes even better. Advanced technology is allowing us to progress in every aspect of our life. And it's our duty to leverage it for the greater good. To help feed the next billion and find food alternatives that are accessible, scalable, sustainable, and nutritious. These new foods use science and innovation to make the world better and more nourishing, healthy place. The products that we create in this alternative protein segment are going to offset the unsustainable demands the animal attic has placed on our planet and its animals, including us. Now's the time to take these disciplines from biology, from chemistry, from material science, tissue engineering, and food chemistry and converge them, bring them together to create the products that revolutionize our food system. If you believe that you're a solution holder to what could be the taste, the texture, the aroma, the nutrition, the price point, we want you to be a part of it. We want to make sure it doesn't have a negative impact to our environment and it can be sustainable for an abundant future for all. I believe wholeheartedly in the power of food and technology to change the world. It's only when we all work together towards a common goal that we can find the very best and achieve impact that's truly global. It's an opportunity to make a huge difference, it's something practical and yet it's something that's going to require imagination and competition to make it happen. This is a grand challenge. It's time for us to reinvent how we produce food for the next billion people.