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Published on May 21, 2017
The last living Northern White Rhino cannot mate naturally and we needed a source of funding for research into Artificial reproductive techniques, to enable him to breed through Southern white Rhino surrogates. The campaign dubbed " The World's Most Eligible Bachelor" created a Tinder Profile where users could swipe right and donate to his cause.
Credits: Advertised brand: Ol Pejeta Conservancy Advertising Agency: Ogilvy & Mather Africa, Nairobi, Kenya
Regional Creative Director: Joao Espirinto Santo
Regional Managing Director: Mathieu Plassard
Creative Director: Alemu Emuron, Kwame Ny’ongo, Max Ngari
Art Director: Sid Tomkins, Peter Hahn
Copywriter: Alemu Emuron, Chris Wall
Photographer: Black Bean Productions, Churchill Oele
Agency Producer Heeral Gandhi
Programmers Vimal Kaul, John Nguru
PR Team Naomi Mutua, Catherine Karongo Ogilvy London PR, Ogilvy Mumbai PR