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How geofencing location-based ad-tech brings billboards to life | Kobi Wu | TEDxFultonStreet

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Published on Aug 24, 2018

CEO of startup VisuWall, Kobi Wu, places traditional outdoor ads in unused storefronts and uses geofencing to make them interactive on mobile devices. Kobi is the founder and CEO of VisuWall Technologies. VisuWall is a physical to mobile ad platform that leverages vacant storefront windows and turns them into smart billboards with computer vision and mobile proximity technologies, allowing advertisers to connect directly with consumers as they move along their journey.

A former ad agency executive Kobi has led creative and revenue strategies spanning sectors in media, technology, entertainment, sports, fashion, footwear and consumer packaged goods. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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