 How do you get the cheapest clicks? Part one. Now, if you're running ads, I know, I know what's important. Get cheap clicks, right? You don't want to spend a lot of money. Gotta get them as cheap as possible. I'm going to show you in this video how you can get clicks for less than a penny. Matter of fact, I'll show you a way you can get them for 0.00004 cents per click and we're getting ready to start right now. Hey, I'm JR Fisher. If you're new to my channel, don't forget to subscribe. Click that button down there. See a big button? Click it. Click it now. I'll wait. Did you do it? Good. Don't forget. Now you got something else to do. Turn on notifications. There's a bell right next to that subscribe button. You got to click that bell. It'll make that noise right there. I promise. Click it. You'll see what I mean. And turn on all notifications once you click the bell. If you do that, you'll be part of the Fisher family, right? The club that gets notified, the VIP folks, they get notified when I do videos. Nothing people don't. You'll be special. Hey, don't forget also, I have a free course. I didn't even tell you about it yet. It's below. It's a $97 course. You click on that link and you can get a free e-commerce course just for clicking. It's click and learn. No credit cards required. Also, put your comments below. If you've been working on ads and you've figured out some tricks or techniques or you've got some questions, put your comments below about your ads or about ads you plan on doing and we can talk back and forth and I'm going to help you out. Now, if you don't know me, I've been online since 2009. I've sold millions of dollars of both digital and physical products. I own one of the largest survival food companies in the United States, Survival Cave Food. Check that out. You can Google it. You'll get millions of results. It's on thousands of websites. It's even at Walmart's website. So I've been doing this for a long time. And on this channel, I just want to share with you the things that have worked out for me so that you can start, run and grow your online business also. Now, keep in mind, this is actually a two-part series on how to get cheap clicks. So this is video one of two. If you look at the description, you're going to see the link to video two. So you'll want to watch that right after this video because they both go together. Look, when we run ads, obviously we want cheap clicks, don't we? I mean, but, you know, we all get these emails all the time where people say they can get us, you know, a million clicks for a penny or whatever it is. And the truth about clicks is, and I hate to break it to you, it doesn't matter. It doesn't matter what they cost. Now, sometimes we want to get these cheap clicks. I know when I'm running engagement campaigns to figure out what type of picture or image to put in an ad, I'll run it to, you know, the Philippines, India, Pakistan, just to get engagement, to get people to click on it. But these are never conversion ads. In other words, these aren't ads to actually sell a product. These are just ads to see which image is going to work best for me. When people are doing their ads, whether it be Facebook or Google AdWords, they get so hung up on the cost per click. And the fact is, it really doesn't matter. I know people's attitude is this, if the cost or the clicks are too expensive, forget about it, I'm not doing it. And that's the wrong attitude to have. Now, if you go about this wrong, obviously you can lose your shorts. You don't want that to happen. But we've got to look at the metrics and we've got to figure out what cost per click actually means. Now, here's the truth. If you're making money on your ads and you're running these cost per click ads but you're still making money, why do you care what the cost per click is? I mean, sure, you want it to go down. You want it to be less so you can make more profit. But if you're making a profit, I would run more ads. I would buy more of those ads every single day if you're actually making a profit. Here's what you should really be looking at is the cost per acquisition. In other words, what does it cost you to get somebody to buy your product? What does it cost you to get somebody to opt in? What does it cost you to get somebody to sign up for your webinar? That's what you want to look at. This is the most important metric because this metric's going to let you know if you're going to be profitable or not. Most of these pay per click platforms, whether it be a Facebook or Bing or AdWords and all, they really just give you vanity type of metrics and they don't really do you any good. They don't let you know what your campaign's doing well. What they do is they emphasize the like clicks, the impressions, bids, that type of thing, but that does not tell you if you're profitable or not profitable. Now, I'm not going to tell you that these metrics don't matter because they certainly do. You know, if you run an ad and you're not getting any clicks on it and you're spending hundreds of dollars a day and getting, you know, a click or two every now and then, obviously that's a problem. However, they're not the end-all be-all. The really end-all be-all is the cost of acquisition. Now, I want to actually give you an example of this and I want to show you how this works in your overall ad campaign. Now, let's take a look at this right here. This is a keyword overview and it's got some information on here. For example, the keyword cost, on average, $33 per click. Whoa, $33 per click. That's too high. That's crazy. But based on what? It seems unbelievable to pay that much for a single click considering how many clicks it takes to get a conversion on AdWords. But when you break it down, that actually is not that expensive. Why? Because it depends on the product or service you're selling. Sure, if you're selling a $15 e-commerce product paying that much for a single click, obviously doesn't make sense. But on the flip side of the coin, if the product or service you're selling is worth $5,000, then paying $33 per click isn't going to be that huge of a portion of your overhead. If you look at overall metrics, according to WordStream, the average cost per click is $2.32. And what does that mean to you? Nothing. Doesn't mean anything. It may be super high. It may be super low. It's just an average of every single thing that's out there which really doesn't tell you anything. Okay, so let's look at this sharp here I've got in front of me. WordStream, with that average, it's relatively easy to understand what your typical cost might look like. Look at this. It's all over the place depending on if it's consumer, if it's dating, if it's e-commerce, if it's education. It's all over the place. So your first step really should be to figure out what your niche should be getting on the clicks before you decide if it's good or bad. Now, if you look at this metric here, the average click-through rate in AdWords across all industries is 1.91% of the search network. But once again, it's based on the industries. What industry are you in? What are you trying to sell? Now, this means that if you got a thousand impressions, you could reasonably expect 19 of those users to click on your ad and explore your landing page. But that's all it tells you, okay? Now you need the final piece of the puzzle and that's the conversion rate. Now, the Google industry standards for benchmarks when the average conversion rate looks something like this. Now, if you look here, you're going to see all these different conversions. You know, the highest one being 7.19% on search. And if you look down there in Google Display, I think the highest one is what? 2.19? So it's all over the place too. The average conversion rate on AdWords across all industries is 2.7% on the search network. This now obviously vary depending on your industry. For example, if you take finance and insurance, they've got a 10% conversion rate which is actually pretty good whereas e-commerce only has a 2% conversion rate. So once again, it always goes back to what your product is. Okay, so with all this data, let's dig into this and let's actually analyze this and see where you stand. Okay, so here is an Excel spreadsheet and I'm going to put some of those numbers in there. We've got cost per click at 232. We've got click through rate at 1.91% and the conversion rate at 2.7%. Now let's start by actually looking at an ad group and looking at our CPC and our CTMR and our conversion rates for that particular ad. Let's suppose in this example here that you generate 2,000 impressions. You place that number in the impressions column. Now, you multiply your impressions number which is 2,000 by your click through rate which is 1.91%. And we pop that into the calculator and that would generate 38 clicks based on that calculation. Now we place that number back on the spreadsheet just like this. Now take your average cost per click and multiply it by your clicks entering that number into the cost column. So when you're done it's going to look something like this. Now lastly it's time to calculate your total conversions. For this example I'll multiply my total clicks by the conversion rate. So what I've got is I've got the 38 times the 2.7% you can see right here and that gives me 1.026. So in this example 38 clicks would generate 1 conversion for me. Here is what my end table looks like after these calculations. The cost per click on this chart here is 2.32. Click through rate is 1.91 conversion is 2.7. We've got 2,000 impressions, 1 conversion my cost is $88.16. So now I actually know what that cost of conversion is. I've got a number, a real number, it costs me $88 to get the buyer. Now if you have an idea how much a single conversion cost your business it's time to analyze what the bottom line is. What is the average value of the service you're selling on the particular campaign. Now you've got to ask yourself is your cost of $88 per conversion now if that's the case you don't quit. What you do is you lower your bids and try to increase your conversion rate and you can do that by working on your sales page. You can do that by changing your keywords. Whatever it is but you want to change that number until it fits into your metrics. By showing you this, this is a prime example why cost per click really doesn't matter because there's so many other factors that go into this. And I know that's this video to get really cheap clicks, right? If you want to get really cheap clicks give that guy the $100 in Nigeria that says he'll send you a million clicks and you got cheap clicks, right? No, you know better. You know that's not going to work, you know that's not the way to go about it. So imagine this imagine your cost per click was $100,000 $100,000, is that high? Well, imagine this what if your sale was $100 million that click would be pretty cheap then wouldn't it? So, cost per click should not be your focus. It is and always will be a number that you're going to need to plug into your formula but ultimately you need to figure out what your customer acquisition cost is. If you figure out your customer acquisition cost, you can back into all this stuff. You can make the adjustment you want so that you get the results you need. Now, I've got your head thinking the right way and you're not trying to just get cheap clicks, right? Because you can always buy them from Nigeria whatever you want to do. Get a lot of clicks that way. What you want to do is you want to figure out the next step so you can make all of this profitable. So, we've gone through, you know, dispelling the myth of the cheap click in this particular video and this is one of two. But what I'd like to do is go into video two now and video two I'm going to show you some examples of how you can use this to your advantage how you can improve your actual cost and how you can make yourself more profitable and of course, get more conversions that's what you want to do. That's ultimately what you want to do is you want to sell more of whatever you're selling. So, I really appreciate you watching this video. If you haven't subscribed, please do so. 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