 What is going on guys welcome to a new video. So today then I've got a brand new Facebook ads testing strategy to go through with you guys If you've been subscribed to the channel, then you'll know you've probably seen it before in fact every Thursday I put out a poll asking you guys then what kind of content you want me to cover that weekend coming So this Thursday, then I did exactly that I'll put screenshot up here And as you can see then the clear winner was Facebook ads testing So that's exactly what today's video is going to be about tomorrow Then Sunday will be on the second place winner, which was Facebook ads scaling So if you want to see that video then make sure you hit that subscribe button and that being said then guys, that's a topic Thank you for tuning in. I hope you enjoyed the video and let's get straight into it What is going on then guys welcome to my ad manager account So the way I'm going to structure this video then is I'm going to start off firstly going through why this Strategy actually works. I've got a Google document that we're going to go and actually work through kind of Why the reason in why we have to do things this particular way and why this particular strategy works And then afterwards I'm actually going to go through on my ad manager account and actually create this testing strategy So you can see exactly how to set it up yourself Now I'm fully aware that some of you won't care about why this thing works Even though I thoroughly or strongly recommend them that you do watch this first bit I will put a timestamp up here somewhere in the middle of the screen For those of you that just want to skip ahead straight to the actual creation of this strategy So that being said then let's get straight into it So Facebook ads testing strategy new for 2019 So number one then before actually getting to the strategy itself two things you need to consider first Number one Facebook ads optimize on the ad set level I've got proof of both these points as well and then number two Facebook recommends a minimum of 50 conversions per week for ad Optimization and that is on the ad set level. So if you've got 10 ad sets within your campaign and each ad set is getting say Five conversions even though you're hitting those 50 conversions Not one single one of those ad sets is getting 50 conversions on its own Therefore, it's not gonna be delivering optimally and just to prove it to you guys then I've got Facebook's own business website up here And the first thing I want to show you then is this bit here So this is also crucial to making sure you're getting 50 of the conversion events you optimized for So if you're choosing purchases then these must happen within your conversion window So this is going to be a crucial point to the testing strategy as well And then the next point as well probably the main point as well Is that keep in mind that we recommend getting about 50 optimization events within your conversion window per week? So what that's basically telling us is that if we don't get those 50 conversions within a week Then our ads aren't going to be delivering Optimally and they're not going to perform consistently if I just show you this next page Then you can see that Facebook states that themselves as well. So each ad set accumulates data So an ad set not a campaign so ad sets Optimize on an ad set level needs each so each ad set then needs about 50 of the conversions It's optimized force where that's few content add to cart or purchase for Facebook to be able to deliver it with stability and Efficiency now as it says there and it says needs about 50 the more the better the more data Facebook has to go on the better it's going to be able to perform So just to give you an example then if you have 10 ad sets that get five conversions each in a week I said this earlier then you have 50 conversions But because they're not all on that one ad set then all of those ad sets essentially won't be delivering optimally So what you'll be better off doing is combining those 10 ad sets or combining that That budget into one ad set to make sure that one particular ad sets gets 50 conversions And that's exactly what this testing strategy encompasses then So that being said then just two things you need to consider while going through this because it will make sense Then why I've chosen these particular Criteria so to begin with what what locations should you target? I always recommend the big four English-speaking one to the UK US Canada and Australia now You want to separate this per ad set the reason you don't want to put them all into one ad set is Couple of reasons really number one the overall audience size will just be way too big It'll be absolutely massive and we don't want audiences that are too big to start with I'll get more into that later and number two as well if they're in separate ad sets, then you can make sure that you Dedicate an equal amount of budget to each country Therefore you can you can give each country its own fair chance and then you can make a better judgment The results won't be skewed basically if each country will have had say ten pound each spent on it So if one brings in say five purchases and the other brings in two then you know straight away Which one is performed better whereas if you combine them all into one ad set then Facebook is only going to give The majority of the budget to the best performing one So it won't necessarily give each country its own fighting chance So you won't get an accurate representation in of which countries are the most profitable Number two then age and gender to lead so leave this as default Especially if you're going into a niche we're not quite sure who your ideal customers are going to be so target anywhere from 18 to 65 plus And then include male and female No interest expansion. So that's a little checkbox. I'll highlight it once we go through the creation process Next point test one interest at a time. So what we're going to do is we're going to use We're going to flex target, but we're only going to go kind of one level deep so we'll have our base interest and then we're going to flex it with another interest and That's how we're going to structure this testing strategy So we're only going to flex with one interest at a time if that makes sense Hopefully it does any questions at all obviously do leave a comment down below But all will come clear then when I actually go through the process of creating this strategy within the ad manager Next and placement again one per ad set for equal budget testing So the two we're going to focus on then is the Facebook news feed and then Instagram Moving on then so daily budget. This is where things get interesting So what makes this testing strategy unique then is we're going to be duplicating the actual ad not duplicating the ad set Not duplicating the campaign duplicating the actual ad and we're still going to base it on the whole five dollars per day So it's going to be five dollars What dollars on there to make it a bit more clear times the amount of ads that you want to run So I recommend at least three which will total a daily budget of fifteen dollars Obviously the more the better and I'm going to explain why later in the video because what's it basically the more the higher percentage of an Audience we can test then the better results and more accurate representation We're going to get whether that audience is actually a successful one or not and the pros then of having a higher daily budget And actually do pick it duplicating on the ad level is that number one? We have a higher budget than everyone else. Everybody talks about the whole Five dollars per day So if everybody's doing five dollars per day and we're spending at least fifteen dollars per day Then at the end of the day Facebook is a bidding market So if we've got a higher daily budget then we should get in theory better results than everyone else Because we're showing to Facebook that we're willing to spend a bit more money And we'll also be outbidding everyone else Then if the majority of people test on a five dollar daily budget and we're using fifteen dollars Then we're going to be able to outbid people and therefore we should get the pick of the bunch when it comes to the customers also, we get better ad optimization going back to that original point of Facebook ads optimizing on an ad set level if we're spending more money per day There's going to be more data coming in for that one particular ad set and therefore it's going to optimize better and deliver more efficiently Moving on to next point then so seven-day click or one-day view The fact that we choose seven-day click means that anybody who clicks on our ad and then purchases within seven days They're going to contribute and count towards those 50 conversions Whereas if it was only a one-day click then they click on your ad, but then they buy two days later They don't get counted towards those 50 conversions. So therefore it takes longer to actually optimize To actually optimize the ad set because they're not included in that 50 if that makes sense And then the final point is our bid strategy, which we're going to leave at lowest cost And the reason we do this then as it says in brackets use target cost when scaling is because we're testing We want to know we want to see what the actual lowest cost is that we can achieve purchases for this particular product Because then that's going to give us a gauge of whether it's actually worth scaling And then once we do move into scaling we use target cost because then that way we can take to Facebook This is how much we want to pay roughly per purchase. So as we scale up then try and stick as close to that as possible So that being said then guys, that's the strategy. Hopefully it all makes sense So what I'm going to do now We're just going to go back into my ad manager account and I'm just going to build one out in front of you So you can see practically how this strategy actually works. So to start with then I'm just going to go ahead and click Create new ad set Looks like I was halfway through. So let's click continue In fact, let's go right back to the beginning So Objective-wise then I always start with conversions now to be honest with you as long as you've got a Strong product and you put it in front of the right audience Then you can always start with conversions because with conversions comes everything else And what I mean by that then is that for somebody to make a purchase on your store They have to become part of your traffic if they have to view content. They have to add to cart They have to initiate checkout. So as long as you've got a strong product put it front of the right audience Then everything else will come Along with it if that makes sense. So moving on to the actual ad set level then Your pixel name will be in there obviously now the reason mine is called that is because I've got a few different ones So I just named them to make sense to me relevant to the right stores Conversion event-wise now the reason that's like that as well is because I I have a store that sells multiple niches So I set up different custom conversions and hence why it's called that so as long as you're only advertising one niche at a time Then just use the standard purchase conversion event Moving down then into the first section, which is locations Now what I'm going to show you is setting up just kind of one ad set one particular ad set But if you want to get a bit more advanced and create multiple ad sets at a time then what you do is you scroll to the top Let's get rid of this annoying message as well And then you can click create multiple new ad sets and what that allows you to do is Pretty much self-explanatory just create multiple new ad sets and you can split test everything and essentially set everything all up in one Go but I'm not going to go to too much detail in this video because I have done a specific video on that topic Actually, so for this example of this video then we're going to leave it as UK age and gender stays as default and Then this is where we get into the actual tags in section of our strategy, which is this section here So one interest at a time and no interest expansion So what that means then is make sure you unclick that therefore that means that Facebook is only going to target people That are included in our detailed tags in section So what we want to do then is make sure that we're only tagged in one interest at a time Well, but we're going to flex it by one level to make sure that we're tagged in the most focused Section of our audiences as possible. So just as an example for you guys if we're in the dog niche And I always use it as an example on this channel What we're going to do is we're just going to use dogs as like the base interest But as you can see the potential reach is still 15 million people, which is actually huge We want to make this a lot smaller purely because if we've got a new pixel in a new niche then for us to go out and advertise in an audience that's 15 million people and Spend in 20 pound per day then as you can see our daily reach is anywhere from 1k to 8k so to spend 20 pound I'm not sure what that works out percentage wise, but it's probably like point zero zero one percent of this overall audience So the chances of actually finding people who are going to purchase our product within that potential reach size is very very Very absolutely tiny purely because our pixel is not matured. It's not optimized It doesn't know who our purchases are so essentially it's going to go out and show our ads to random people Until people start to take notice of it and start to engage with it So to begin with we have to flex down to make this number even smaller So what I recommend them by flex is by flexing by at least one level So if we click narrow audience, we can put another dog interest in here then to essentially bring this potential reach down So I'm just going to use dog today in magazine because it's want to use quite a lot And select that see what that does to our potential reach It brings our potential reaching down to 61,000 people which you're more than happy with I Recommend if you're testing one interest at a time then try and get your audience below 300,000 people just because that's small enough to adequately test or get an idea then of whether your product is going to work or not now a Lot of people will say there's not enough scale not a rough room there to scale it and you'd be 100% right But what you're forgetting is that to begin with our pixel is not going to be very well matured So we have to do this to build up the traffic build up the purchases That's going to mature our pixel and then once our pixel is matured once it knows what and who our ideal customers are Then we can just get rid of dogs today go back to 15 million people and Facebook will know who our ideal customers are So now it can go out and actually find those people within this audience of 15 million people Whereas to begin with it won't be able to do that because it won't know who our ideal customer is so essentially then We have to do the tags in for Facebook ourselves to begin with until we've matured our pixel Any questions on any of this at all then obviously please do leave a comment down below So I'm just gonna fill this back in again Dogs today magazine now the reason magazines work so well is because for anybody to be subscribed to a dog magazine They would have to be pretty crazy if they don't own a dog So it pretty much just tells you straight away that people within this audience own dogs And therefore they're going to be interested in a dog product moving down then into placements Make sure you hit edit placements and then start off by just getting rid of all of them And then just select the ones we want now the two we're going to be focusing on then the Facebook news feed and The Instagram news feed as well But what you've got to remember is that we're going to split test these in two different assets Now the reason we don't combine them then is because Facebook is going to Optimize our budget into the one that it thinks is working the best But to begin with what I recommend is devoting the same amount of budget for each one So each one gets its own fight in fair chance to to produce the results basically And then once you know which one produces the results then just focus primarily on that one So this particular ad set then I'm setting up for the sake of this video It's just going to be in the Facebook news feed All mobile devices. That's fine now daily budget What I'm going to do is as it said in the strategy. I recommend Using at least three. So I'm going to put the daily budget then to 15 pounds We're going to use conversions when you seven day click or one day view and we're going to go for the lowest cost as well So that's pretty much our ad set set up moving on to the actual ad section of this campaign So now this is finally loaded up then what the default screen you will see then is this one, which is the create ad screen But what I recommend doing then is using an existing post then that way every time you run ads to a particular post All that engagement comments tags are all going to build up on one post and therefore When that accumulates you'll build up the social proof and the more social proof You have then the more likely people are to engage with it as well and actually click on it, too So choose your ad then that's not the topic of this video So I've done plenty of videos on ad copies and everything to go out do your research on that But once you've got your ad done all set up. So this is just an example one then for this video Go ahead and just click confirm place your order And then once this confirms and takes you to the next screen Once it finally loads. So now this is finally loaded then as you can see We're back in my ad manager account on the ads level This is the one that we just created and what we're going to do now then is just duplicate this We can call it. We can leave it in the same campaign Leave it in the same ad set and let's create two copies click duplicate and Then once it's finally loads, just go ahead and click publish Because essentially want to keep everything the same all we're doing is duplicating the ad So we're running three ads and a one ad set essentially So let's close this down So as you can see then what we've got now then is we've got three ads under one ad set level And what this is going to do then is it's just going to basically allow us to test an audience More adequately than just using one ad for a number of reasons number one We're using a bigger budget Therefore, we've got better bidding power against other people number two our ad sets are going to Optimize better than just using five dollars per day and number three then by using three different ads especially this works really well as well for large audiences purely because If you're going out with one ad then obviously Facebook is going to choose a certain segment of your audience to show your ad too And if that certain segment doesn't react well to your ad then you might leave that audience thinking the The audience doesn't work and it's either the audience or your product Whereas if you've got three or five or even ten different ads Facebook is going to go out and show those ads to five to three five or ten different segments of that audience And then you can see which ads are returning the results and then once you've done that once you've let it run for a day or two You can close down the ones that are performing very well And then Facebook will start to put even more budget into the ones that are performing well So that means something guys that is the whole testing strategy from start to finish I would love it if you guys actually go out implement this and come back and let me know what kind of results You've been getting I've been using this a lot especially when scaling ad sets and it's been working really well for for me In fact, I haven't done a with proof video for quite some time So maybe if you guys want to see it of course I tend to go on whatever you guys recommend if you guys want to see I can do another with proof video I actually show you one of those ad sets where I implemented this strategy So you guys can actually see the kind of results I've been getting And that being said then hopefully that made sense Hopefully you guys are still watching if you are then hopefully you enjoyed the video Otherwise you wouldn't be watching this far and if you did then please do leave a like that's all I ask And that being said any questions at all make sure you leave a comment down below I assume we've covered quite a lot So there's probably going to be tons and tons of questions, but I do get back to every single person So feel free to spam as many as you want down below in the comment section And that means that then I'm going to stop talking now. It's nearly it is just gone three o'clock in the morning So that means I think I have a great weekend and I'll see you all tomorrow for Facebook ads scaling