 One of the message that I keep on sharing with you is the importance of being consistent in the creation of your content, right? One of you asked me, George, I'd like to get into a rhythm of consistent content creation but what if I get bored of my own content and secondly, what if I can't find Different enough ways to keep saying the same message because essentially you Probably have just a couple of messages core messages that you want to get out there and you're gonna have to find different ways of saying it So what if you can't figure that out? So if you have these same questions of how do I figure out different ways of saying the same things and What if I get bored of my own content? Then this video is for you All right, so let's actually start with how do you figure out different ways of saying the same messages again and again? so one of the interesting things about human beings is that There are certain core ideas Some people would call them archetypes that We just don't get tired of hearing about and reading about and watching okay Is the hero's journey? Okay, the hero's journey is well known as the as being the core of What is millions of movies? Tens hundreds of millions of books maybe you know everything is the hero's dream. How long has a hero's journey been around? I don't know what the history of it is probably thousands of years maybe longer than that right, it's this idea of you feeling discontent about some area of your life and then you Leave home leave your comfort zone in order to find some new way of living that will solve your discontent You go through some you have to fight some monsters Solve some challenges and then by the time you return home or back to you'll eventually find yourself Back to where you originally were but now you're smarter wiser more loving more Virtuous or it whatever it is right have a better better community better relationship better job better You know so the hero's journey is one of those one of those core Stories that that can be told billions of different ways and still people want to hear it okay Music is another example All of you have heard of the pocket bells cannon. You don't maybe you don't know what the name is but it goes Okay, so that song is based on a chord progression that has been repeated in Millions of pop songs and rock songs and I mean, it's it's the same chord progression but people just keep playing it with now with you know Electronic music previously it was rock guitar previously. It was strings. I mean it's been repeated for hundreds of years in Millions of songs and people don't get tired of that same basic story So same thing with your own message. What is your message? What's your core message? In fact, I invite you to comment below if you like maybe your core message is self-care Okay, you've got to learn to not forget yourself as you help other people Okay, and you've got to Self-care, I mean, it's it's a single message. You can might say it's a topic But it's a single message of don't forget yourself. Don't forget to take care of yourself and It it has created millions of coaching businesses, you know It has created tens of millions of blog posts and videos it on the comp on the top of self-care Maybe there's another topic. Maybe you are a You know, I don't know you're a career coach and what is the core topic in career coaching? You know go where you're respected. I don't know. I don't know I mean, I'm not you know, I don't help people with finding jobs or whatever have a building businesses But that's Kirk. That's essentially my core message in business to go where you're respected Right, don't try to sell to people who don't care build an audience that cares about you and then sell only to them Right, that's you know, and so that's that's you could say that's my message that I keep saying again and again When it comes to content my message is the same create authentic Relevant consistent content, how many times can I say that to you and you don't get tired of it because you need to keep hearing it again And again and again and every time I say it even though I'm saying the same things authentic consistent relevant content Every time I say it unless I'm reading a script and it's the same script. I'm reading it's gonna be different Okay Obviously, I'm not gonna read the same same words. You know, I got a blog post. I'm gonna keep reading it to you five times No, that's gonna bore me and that's gonna bore you But I'm just gonna have the same basic idea even the same basic words But I'm just gonna turn on the Facebook live and just talk to you about the same idea You don't get tired of it. I don't get tired of it because it's such a number until I see that everybody around me is perfect It has created perfect businesses that have authentic relevant consistent content I'm not gonna get tired of telling it to you and you're not gonna get tired of hearing it So and of course once everybody around All of you have perfect businesses with authentic relevant consistent content Even then I'll find another way of saying it that will take you to the next level, right? So We'll never run out of music even though everybody's using the same court progressions, right? More or less the same. I mean, there's only a certain number of court progressions in the world Even if it's in jazz, you only have a certain number of you know E sus seven or whatever and you could you can only have a certain amount of court progressions Maybe there are what 300 court progressions if you're looking at roping in jazz now 300, but still now There's billions of songs, right? So so we'll never run out of music We'll never run out of literature. We'll never run out of movies So how can you run out of the different ways to talk about your core message? Life keeps changing for you And so you'll always find a different story about life to to to say what your core message is and thank you Stacey for your comment here. It's just I'm what if we're trying to find out a core message great So so I first of all I should say this I Started creating content before I knew what my core message was so that's the secret here is you Don't try to figure out your core message before you start to say it you open your mouth and see what comes out and You open your mouth enough times you put your fingers to your keyboard enough times until you start to see a pattern of What you say all the time like I didn't know my core message was authentic relevant consistent content until I until maybe a hundred videos in a Hundred videos and a hundred blog posts later. I look back and go. What do I keep saying again and again? Oh? Oh, I talk about authenticity. Okay. All right notice that. Oh, I talk about being relevant to one's audience because you care Oh, I talk about being concerned. Oh, that's interesting. Okay. I'm gonna come up with something I'm gonna come up with authentic relevant concern. I came up with that out of looking at the stings that I kept saying So let me know if that makes sense. So you just have to open your mouth and notice Okay, so here's here's the thing you gotta do as You go through life as you work if you have any clients as you work with your clients Or as you work with your friends on the things that you want to build a business on if you don't have clients Rope your friends in this is I'm gonna do my thing on you. Okay, cuz I'm passionate about this thing about the skill about this modality About this idea whatever topic. I'm passionate about it. I love to I would love to talk I would love to make a living talking about it So that's my question for you Stacey and others who are here. What would you love to make a living? talking about What could you talk about all the time every day every day that you work? What could you work with people on? What would you love to do? Talk about that and After you have gotten enough blog posts or videos you will notice the patterns Which becomes your core message and here's another good news about all this is Your core message will evolve or I should say not necessarily But allow the fact that your core message may evolve my core message I've been in business for 10 years When I first started My business I just started helping friends with the thing that I love doing which I love working on social Media I love working on marketing so I started helping friends with it and I started noticing the same thing I kept saying to them Which was keep it simple. You don't have to be so complicated and think about you have to do 10 million things Keep it really simple. Just use this just try this and then my friends that thank you that was so helpful I'm like oh That was my core message. So another way you can find your core message is that your audience will tell you what's helpful I I Now by now I have maybe I don't know 10 20 core messages, right? But I only know the certain things you like so Then I'll keep focusing on the things that are relevant to you and that I like talking about right so Talk about the things you like talking about help your friends if you don't have any clients yet Help your friends with things you like helping people with if you have clients notice what's helpful to them Okay, and that is what your core message is and then your core message as I've said in this video thus far can be said an Unlimited number of ways as long as you are alive as long as you're not reading literally reading a script Right as long as you're not literally copying and pasting your own thing You just saying the same thing by default you'll say it differently It just comes out different every single time it comes out different The other thing that's really important for me to say here is that Hmm as you work with clients as you work with friends Whoever you're working with on the thing that you want to do right? You'll notice that Even though you're using the same skills the situations will keep on evolving over time. Why? because culture evolves Because culture evolves because society evolves Which is even faster than ever before This year's issues were not the same as last year's issues or not the same as the previous year's issues, right? Because culture and society keep evolving The way you apply your core message the way you apply your core modality is also going to keep evolving The way that you and when it comes to content the way that you talk about the thing that you love talking about is gonna keep evolving By default you don't even have to try you just say the same thing over and over but it's gonna be different every time, okay? Okay, for example, I've said the same thing over and over in this very video But every if you notice every minute this video has gone on for what 12 minutes now look at every single minute Have I literally said the same words? Sometimes right but it's it's different every time even my facial expressions and whatever it's gonna be different every time Okay, even though my background is the same Sometimes I'm wearing the same shirt. My message keeps saying it keeps being different. Okay, so let's address The and thanks for those of you who are live here with me and mentioning what your core message is Rebecca and Lindsay Thank You Louise and Jill and Stacy Okay, so what? Should we be concerned that we might get bored With saying the same thing over and over again just to remind you I made five Videos and five blog posts per week in 2015 part of 2016 Five per week I don't have that much to say but I made five per week and I just turn on the camera and it just always came out different And the same thing will be true for you When you turn on the camera and I should say it's easier to do live videos like I'm doing here on Facebook live Because if you notice if you scroll back to the very beginning of this video, I Made a I made a stumble right in the beginning If I was pre-recording this I would have stopped it and tried again And I probably would have stumbled three minutes in and I would have stopped it and tried again, right? So seriously live videos are the easiest because you just have to keep going even though you stumble, right? So just a big tip for you So what happens if what how do we deal with the possible boredom of our own content? okay number one as You create as you force yourself to create as you click on the go live Okay, if you're doing a Facebook live video or as you start Start writing. Okay, and as you keep your butt in the seat and keep writing The willingness to Overcome the blank page if you're writing The willingness to click on go live if you're ready recording a video or if you're pre-recording the willingness to keep recording until you get it, right? is a fascinating experience because It is Every blog post that I write Okay, which I'm gonna I'm recording this video now and then afterwards I'm gonna put in the blog post that I've already written in prep in preparation for this video every blog post that I write Feels like a miracle to me. Have you noticed this deep those of you who write have you have you noticed this? Like you start with a blank page and maybe you start with one idea or two or three ideas Whatever it may be when my viewer asked me the question of how do I keep saying the same thing over and over? Okay, how do I figure out different ways of saying it and how do I not get bored? I basically had like two or three things to say I had like maybe two paragraphs to write on that That's what I went to bed with last night. I wrote two paragraphs. I said, I don't know I guess there's two things you could do and Then this morning as I forced myself to write the blog post I Had those two paragraphs there and said well, there must be so let me unpack this What about this? What about that? What it might there be a question here about this? So as I unpack the two paragraphs it has become What is it? It's become probably Well, almost a thousand words It's a miracle to me how that happens It's fascinating because I made myself keep writing and then I made myself Keep asking quest myself questions. It's the muscle of curiosity That you're going to have to practice By forcing yourself to stay in the chair now I'm not always seated when I'm writing sometimes I'm standing up and every 10 or 15 minutes I force myself actually to get up and walk around make breakfast go out outside That the door for a stretch. So so I move my body a lot Even when I'm writing every 15 to 20 minutes or so But as I keep on coming back keep on coming back to the computer until the blog post is done It's a miracle to me. I don't know how the thousand words came out from the two paragraphs that I had But if you keep on coming back keep on coming back that miracle you will experience and That is called the muscle of curiosity and the muscle of creativity and when you accept and when you exercise those muscles When you force yourself to keep coming back keep writing or keep speaking It is not boring because you you will be you will surprise yourself every day that you create content Okay, that's number one those muscles are number one number two is As you and that that that might be enough honestly Fascinate yourself every day by that muscle of curiosity and creativity and just like how come this thing came out I don't know how it where it came from Okay Secondly as you keep doing that and as you keep building an audience as you do this and build an audience Your audience will start to engage with you and your audience will start to tell you which of your pieces are interesting and which of your pieces are really helpful to them and that Feedback of this was helpful or this changed my life or simply this was interesting We'll keep you going but but but but but that audience engagement as fuel doesn't happen until you first generate your own fuel By practicing the muscles of curiosity and creativity Because you're gonna have silence for months You're gonna write dozens of blog posts and nobody will respond You will make dozens maybe hundreds of videos And no not nobody but maybe one person will respond every now and then and it's you know your best friend Okay One person will respond and it's your neighbor who wants to be nice to you for dozens or hundreds of blog posts until you have actual potential clients responding Are you willing to get there? That's my question for you. It's just the secret of success. Right. We all know this. It's been said again yet another core message That's been said millions of different ways persistence But what I believe in what I believe in is joyful persistence not the not the persistence of hustle and grinding and pain and suffering I believe in the persistence of curiosity and creativity and joy Okay, and and and digging within to find that curiosity and creativity and joy Is the fuel that you only really need But as you keep using that unlimited That fuel which is an unlimited well within yourself as you keep on using that fuel Okay, as you keep on digging that well You'll eventually come to a come to a another place where you get the engagement Which is a secondary fuel for you is the audience engagement Okay, so I hope this is helpful. It's gone on for about 20 minutes now So I want to I want to let you go and I just want to thank again, louise uh stacey Lindsay Rebecca Jill for joining me here live And those of you watching this later just by welcome your comments below if you find this interesting What part of it was interesting? I'd love to know or if you have any other questions That you'd love for me to address. I come up with this content based on your questions nowadays. Thankfully So let me know I wish you a good rest of the day and remember that uh You Can't predict how fascinated you will be By your own rhythm of content creation until you commit and actually do it One last thing i'll say is it's like standing in one place Looking at the horizon and say that oh, this is all there is You stand in one place you look around and oh, this is all there is I can see the horizon. This is the whole world No, it's not the whole world. You're seeing one Trillionth of a percent of the whole world as you start walking as you start moving as you start taking action The horizon keeps receding even like oh my god. There's so much more to see That's where you are now with your content. You think you know everything you think you're gonna get bored Give me a break. You have no idea how fascinating you are And how much there is to see But you've got to take action. You've got to start talking You've got to start recording You've got to start writing and the horizon will keep receding and you'll see how much more there is to see I wish you curiosity And I wish you the the glimpse of the unlimited wow of your creativity I look forward to seeing it. Take care