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Koo Shares Stories To Build Brand

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Published on Jun 19, 2012

Koo, the 72 year-old brand in the Tiger Brands stable, is communicating its family values and salt-of-the-earth personality in an emotive new television commercial -- its first in three years -- from Draftfcb Johannesburg. Shot over three days at Nash's Farm, one of Gauteng's most popular film locations since the 1960s, the commercial was conceptualised by dynamic executive creative director duo, Gareth Paul and James Cloete, copy writer Jonathan Stilwell and art director Kevin Yong. Sweet Spot Content's, Miles Goodall, directed the action with Riot and Sinister Studio handling post production, and industry stalwart, Rob Schroder, the soundtrack.

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