 Make great records that are compelling that speak to where you are as an artist that speak to your soul gives people hope Taps into your fan base do all that. I'm not trying to we're not trying to make viral songs We all try to make great songs that have moments. Yeah, that can have viral utility Which call us crazy if you want everybody's growing looking for 15 second moments on their phone everybody y'all doing it I'm doing it. You're doing it. Look at something to captivate me these 15 seconds. That's dope