 Good evening. I'm going to talk about how to create a high converting WooCommerce store. This is a talk that I gave at WordCamp KR last year. It's a pretty huge topic. I'll see what I can cover. If you get too bored, let me know and I'll skip through. But there's about 70-year slides, so we will try and cover what we can during this. This is me. I run a web design agency here and help out with the meetups in WordCamp and stuff like that, but you can catch me later. We're going to go through a bit of a summary of what conversion rate optimization is, how to track customer behavior in WooCommerce, how to best redesign your home page or your landing pages, some options for search, check out optimization and some tips and tricks at the end if we have a little bit of time. What is conversion rate optimization? It's defined as the process of convincing more people on your website to take action. This can happen through, and this action can be an email newsletter. It can be free consultations or asking for a quote or making for a purchase in the case of WooCommerce. The first thing we start off is with discovery and who our target audience is. These people are learning about our products and our services and they want to know what your brand is about. Second stage is those that are taking the next step towards making a purchase. Those will be visiting your landing page. The third step is having people that will make the final purchase or final step which is purchasing. These three steps, people like to do a lot of things. They like to compare products. They'll shop around for things, better prices, and they take their time to make final decisions. If you do want to boost your sales and revenue, then optimizing your WooCommerce store for higher conversions helps the process move along further. We'll look at a few tips that you can apply to your store. First one is tracking your customer behavior. One of the best ways to optimize your WooCommerce sales funnel and to target customers at all stages of the buying process is to track your customer behavior on something like Google Analytics or any other analytics packages. You can enable customer tracking to see how long logged in users are engaging with your store. You can set up custom dimensions in Google Analytics to compare logged in user behavior versus guest visitor behavior as well. You can do things like goals and amount of page scroll and things like that. That's another topic for another day, but you can track what everyone is doing on your site in Google Analytics quite easily. You can find out what traffic sources people are coming from. If you're doing campaigns that are coming from Facebook, from Google, from Twitter, you can see through that through Google Search Console and your traffic source in Google Analytics. You can track abandonment rates and pinpoint why customers aren't completing your purchases. You can do that through goals and funnels in Google Analytics and you can see where they drop off through your purchase. Come to your homepage, click on a product, click add to cart and then you may never see them from again. You can work out where and that stage that they'll fall off in the process and look at optimizing that way. You can then follow up with a plugin to complete the checkout afterwards. If they've left an email address, then you know that detail from them and then you can follow up with an abandoned cart campaign or something so you can use MailChimp or any other of those systems to set those funnels up. There's actually a couple of plugins at the end that I'll mention as well. You can enable Google Analytics conversion tracking to help you make more informed decisions as well. I'll run through a very basic demo here. This was written in November so the same time Google Site Kit came into beta at the same time. I'd probably recommend that now but otherwise there's this plugin Google Analytics dashboard for WP by Exactmetrics. It's actually owned by Syod Belki from WP Beginner OptinMonster, Monster Insights. They also are an all-in-one SEO so they have a lot of plugins in this area. This one I like because it enables you to do some tracking that the basic ones won't allow you to do. You can basically sign up for Google Analytics download and install it, authorize your plugin, get your access code from Google Analytics and then plush that through. Once that's been authorized you can select whatever website that you're optimizing for. If you're using your Google Analytics account and you've got 10 accounts on there then you can just choose from there. It should default to the domain name but if it doesn't then you can find that and then click lock selection which means any other admins coming in won't be able to change that to another one. The reason I do like this one is it has event tracking built in which some of the other ones will not have unless you pay for the premium version. You can track downloads, mail to telephone and outbound links so those will be added under events in your Google Analytics event tracking. If you are tracking affiliate links so you're doing an outlink for third party purchases you can do that here with your affiliates reject. Anything that has the out sub folder name on it will be tracked and you can do form submissions and track scrolling page depth as well from this as well. This is all in the free plugin. I don't believe they're going to merge all their analytics plugins so I think they're going to remain separate. This is a good one to have. There's nothing else really needed I think but most of those are all pretty good. The other option you can have is sort of excluding tracking for certain users. You may want to not track your administrator user or shop manager user once they're logged in and it has some AMP accelerated mobile page tracking as well if you want but I don't really recommend that for e-commerce. Here the next thing you need to do is going under Google Analytics e-commerce settings. You can go through there and switch enable e-commerce on. Once that's switched on you'll get the enabled enhanced reporting so you can click that one on. If you go through to view settings you can then change your currency so you would be changing that to SGD or whatever you're reconciling in and that just links up your Google Analytics sales with your e-commerce sales as well so you can track it along that way. There's also this plugin that does e-commerce Google Analytics integration so it does a couple more things than the other one. It's worth looking into as well so alongside so it does enhanced link attribution. What else is it? The Units of Analytics anonymizes your IP address, tracks your 404s and your purchase transactions as well. We'll be all linked through here. It actually tracks your ad to cart events so you can track how many people are clicking on your ad to cart pages so those are a bunch of good options to have and then they have the advanced e-commerce so removed from cart events, product impressions from listing pages, product clicks from listing pages, detailed views and checkout process initiated so all these are all separate events that you can log in with these two plugins and that's kind of what you'll see it like so if you have a functional store you'll be able to go through Google Analytics and check out your revenue goals, how many transactions are you conversion rate on those transactions, your average order value as well and pull all that data through so it will allow you to effectively optimize what you currently have based on the information that's coming through your store rather than just looking at the e-commerce reports you've made six purchases this day you don't know necessarily how many visits has taken you to get to those six purchases so if you're only getting a conversion rate of sort of one to two percent and they're all coming from Facebook whereas you're getting 10% from Google Ads then you obviously need to be optimizing your funnel more towards your Google Ads clients than your Facebook ones so it's with this type of data that you can make informed decisions yep so is this one so this one will allow the additional integration and then there's also this one here which is Google Analytics dashboard GADWP this will actually install a dashboard in the back end for you so you can have some very basic analytics to look through all right so that's kind of getting the information from your store but now you need to work out how to optimize it to increase those conversions so it's important to consider your customers pain points when this comes across it's also important to consider the pain points experienced during the buying process as well so you need to convince your customers the product is the solution that they they are looking after looking for and it's really easy to purchase as well so a few ideas and tips for this is using large bold imagery to grab your visitors attention and to make sure those images are optimized right so once you come to a website if you have your 50 products on your site you don't want those all to be huge images that are you know 500 and 500 kilobytes to a megabyte size image because it's just going to take way too long for that to actually download especially on mobile devices and things so you want to make sure that they're optimized your product images are square they're in a white background they're all pretty much the same size I have a client a wine client at the moment and their bottle sizes that are landscape their bottle sizes that are portrait and square one so it's all a bit of a mishmash so making sure that your products are all the similar size across your site is good as well and then making sure that you have alt tags around those as well so once you upload the image you can set the title the caption the description and the alt tag all tag is important for mainly for screen readers so if blind users are using the site who will read out the description of the image but it's used loosely for SEO as well so an alt image should an alt tag for an image should display a plain English version of what's on the on the picture so if it's a guy holding a glass of wine you know your description of the image in your alt tag would be you know man holding glass of wine and if you wanted to add some SEO in that you could link your product name you know of of what brand wine always make sure that you have your logo on the site I went and had a client meeting with a service-based business recently a shipping company they didn't have their logo anywhere on the site it's very strange they didn't really even have their name of the company on it either the domain name linked but you know basic things like this you'd be surprised at what some people do so and making sure so colors probably another huge topic that could be covered and it talk its own but making sure that you're using contrasting colors to differentiate your brand versus by your buy buttons as well to make sure that they're easy to to see and to stand out so they draw attention to them and then social proof as well so these could be social proof in terms of the you as a company having an Instagram following having blog posts having testimonials having Google reviews FOMO notifications and things like that so there's a whole area around social proof I'll go through a couple of examples later as well let me see if I can load this one up whoops we've got a couple of examples all right so this website I've got a couple of comments on it so it's channeling I didn't take screenshots yeah channeling layer sort of fun and energy with bright colors they've done a great job with their photography as well they've got large photos across their home page was my mouth yep large bright colors across their home page it fits in with their brand you can see they've got a little bit of FOMO and a little bit of sort of social proof here as well so you can engage with them so they've got a great job with the photography and big photos and things there's another one here Bohemian traders so this is really good for like a clothing website so as you go across the site you can see that really easy to get in touch with them so either by phone number you can choose their currencies sign-in view cart as you go here you know they have all their benefits straight away before you actually get to their product so there's a big sale going on now I don't know about the flashing banner that doesn't really do much for me but I didn't even know what my mouse is but in terms of images though you know they're all pretty much from the same shoot obviously they're all sized correctly you know really just a good little one you know nothing too much but you can see it's it's definitely on brand for what they want to and they don't have a huge slider showing a hundred different images across the site as well so just focused on one thing this is a shoe company Mojave's you may have seen their Facebook and Instagram ads I know I've seen them for for a long time so their branding goes across this yeah so they have listing of their products a couple of examples of their range of products a pop-up that came in too early for my experience that's quite nice in terms of explaining I mean they've only got one product and then variations on that one product but if you are looking at selling that then it's a good kind of experience to show how it's made they've got a little bit of probably an mp4 so video in the background there and then I think that's their Instagram channel as well so the other one a couple of other examples a Grove made they sell computer accessories desk accessories and things that sort of lifestyle shots on their products see Folly's a good one it's a swimwear brand but so it's very consistent in terms of displaying their products and their images across the site really simple I'm modeled a Brazilian swim to Brazilian swimwear brands kind of similar to this one in the last year or so it may seem simple but make your site searchable I had a client recently that their search was broken on their site it just turned like an error message so they couldn't use it internally for their WordPress admin or externally but so site search as well as making sure that it's accessible via search engines as well to make sure that it's accessible via Google so you need to take it one step further and make sure that through keyword search and navigation that people can find your products you may categorize them one way but it may not always be the right categorization for people that are looking for products as well so you'll find that out through your analytics and where people are falling off but there may be a couple of different categories to store the same product in if you're looking at someone like Amazon you may have the one product in about a hundred different categories and some of them will be similar categories but you may be able to browse them through different hierarchies and breadcrumbs as well so 30% of users will use an internal search when they land on an e-commerce website so make sure that it's really easy to find it's at the top of the website and that it returns results if it doesn't return results then return some type of related content to that as well and then you can showcase what you have an offer as well and make search available within product pages as well this can be a little bit more complicated but it's a good idea to have autocomplete and autocorrect on as well to make suggestions especially in terms of spelling if you're talking about American products versus English products and things some of the variations of those are not always kept across so if you are selling to an international audience or an audience that may be unsure of sort of their spelling then you look at sort of tagging those products with both of those spellings and if people are making spelling mistakes so it's a it's a product that is not generic returning some type of result for a similar product as well so you can do this with search console so search console will allow you to see how people have got to your website from Google so you can link this in there's a few plugins Google site kit will do it in about two to three steps for you and it'll also do analytics but won't do the additional tracking for you so it will allow you to see what people are searching for so you may not have the product on your website but people are still searching for it and coming through to you so it may be time to either create content around that keyword so you can do that through blogging or if you're getting your 10% of your traffic around one to two products then you can look at creating additional channels of content around that so blogging, video and all sorts of things to make sure that additional content or additional people would be coming through your site not just to one product page but around around that content and then following design patterns is important as well there's one example here so designing a shop layout so users expect to find the site search in the top right hand corner and then so Reebok gets this right but why isn't it loading yep so as you come in you know pretty standard right logo on the left top navigation they've got their two or three different main categories there so you're other shopping women's men's kids or sale and they've got the search wherever my mouse maybe that way and a search through there as well right so it's pretty easy to find you can find your cart it's empty at the moment but really consistent so it's putting through the men's and women's apparel obviously two new products that they're focusing on from there as well and these their individual pages as well so obviously they have a budget to shoot their own images and things so their own products but it stays clear with their brand not that one not that one either my client actually they do get it right now actually fixed it but at this point in time it was a horrible horrible website they had about 2,000 products and about 50 of them had photos their internal search didn't work their products were categorized into wine and that was basically it wine spirits liquor but no variations on those so no red wine no variety no country no region so it took us was it now about four months to get all that tagging right so it is a big job to kind of get right especially if you have a lot of products but it makes sense to to have all this in place we then can kind of move on to check out optimization so making sure that when people are coming to the site that they can actually pay for your items so there's study that I found recently around cart abandonment rates around 60 to 80 percent so the benefits can be huge so the same study shows that an e-commerce site can gain a whopping sort of 35 percent increase in conversion rate to make sure that your checkout experience can be a good one one one example I made for my wine store just recently borrowed from Amazon so once you go to Amazon you add something to your cart there's two choices that you can make either sort of go back in your browser or close your browser or make a purchase you there's no navigation listed anywhere there's no footer you can't really click on anything else the only few things you can do and make a purchase or go back in your browser so giving people too many choices especially at this point of time when you're expecting a purchase is a bad thing so once you can get them sort of funneled down from all your products their cart experience should essentially be confirming what's in their cart and then their checkout experience should be just adding a dress and making payment and you know and nothing else from there so you know that they'll never kind of click off that page because you've never given the option to you can also look at reducing the number of fields in your checkout pages as well I know WooCommerce by default adds a company name at odds and order notes thing at the bottom as well so it adds address layer one address to city country and postcode as well so if you're just looking at shipping in Singapore and billing in Singapore then obviously you don't need city and you don't need state so you can just go down address one address two postcode and that's all you need right so that's a whole bunch of fields you've skipped out you can also look at compressing first name and last name just into one field as well sometimes that can be confusing for users of different nationalities where first name and last name is kind of backwards as well so that's something you can kind of look through as well through your store but one quarter of card abandonment happens through the checkout page kind of seems simple but make sure all your costs are given up front sometimes this can be hard depending on your shipping provider so you may be able to give an estimate of shipping to certain countries you may want to tie in with someone like DHL that can provide you live shipping based on weights and based on heights and things like that on your site but there's an example later on that if you don't have a specific shipping to a country then you can off just give them a message and says look we don't ship to Japan right now but send us a message and then you will get back to you with a specific charge so they can still go through that checkout process and then you can bill them for the shipping later so they shouldn't really have to go wandering wherever to find your shipping rates you should be able to give them to them up front as well so that may mean once you come to the website you have their shipping rate up top so $100 anything over $100 is shipping is free and then everything under yeah is charged at $10 or something there's also an optimization that you can make in WooCommerce to by default it will show you the free shipping option as well as the paid shipping option even if they qualify for the free shipping option so you want to make sure that you can remove the paid option if they qualify for for the free shipping and then studies have showed about 35 percent of shoppers abandon their cart when you ask them to sign up for an account so you can improve that by using API's like Google and Facebook to make sure it's just a one or two click but is it really important for you to have that information from the user or do you just want the purchase and you can follow up later in a follow-up campaign and say hey I noticed you didn't create an account at this time if you create an account will give you a coupon for $10 or something like that right so you still get their information but you make sure you get the purchase first and then yeah so removing distractions at checkout which I mentioned before so you don't want to give them any other options so you can remove your header you remove your footer and the only option that they have is to pay so there's a couple of options here enable that will allow you to do some check out customizations here there's a pretty free in a pro version but the the free version will do enough for you for the most part so once that's installed you can go to here to check out form and I'll allow you to customize your form so these are the default ones and you can see whether or not they're required or not so for Singapore if you're just shipping to Singapore you can click on this one and disable it so there's a just disabled down here so phone number is it necessarily needed maybe maybe not company name you probably don't need city billing state and postcode I'd probably change that from just remove the zip because it's not really relevant unless we're shipping in the US so you can also add new fields as well so if you wanted to capture in an RIC number which I know we're not supposed to do anymore you can do that through that and you can validate that against some very basic rules as well so if you do want some of those field to be required or not required it can be done there as well and if you wanted to go here under the additional fields and remove the order notes that can be done as well and same as shipping and billing field so you can reset all those if you get into trouble you can just click reset and those restore all those so hopefully a few kind of tips and tricks here to kind of end up and finish up here there's a plugin that Henry recommended to me a little while ago so Henry's another organizer here's a plugin called youth questions and answers they have a whole bunch of programs there's a free one and a paid one but it allows customers to ask questions on product pages once you get that question they can respond to that directly on the page so it's kind of like there the Amazon one where you can go and ask questions and you can either answer it as an admin or other users can answer it as well does this product do this does this product do that the free version should probably do enough for you to get tested tested or out anyway so you can see them all here so these are all ones that have been added so questions and answers they're all added in here and then on the front end is kind of the default what it looks like so you have your three tabs default tabs there and then you know do I have to purchase an upgrade and then it's been asked been answered so you can then look at using this information to create FAQ pages blog posts and things like that to sort of further build out your content on your site it's a plugin built by WP developer as a free and a pro version of this as well and this helps with social proof across the site so social proof and sort of FOMO so that refers to sort of the fear of missing out and so if you go on a site and you've seen our gym has bought six bottles of wine from California 15 hours ago these ones will actually show real data and not just kind of made up data so it links in directly with WooCommerce and will show that information so that's a free one there's a couple of different styling options in the free version but there's more integrations in the pro but it should be enough to kind of get you started there's a few other I mean there's a lot of other solutions out there but this is a nice one to get you started so I think I've got a little yeah so there's a couple of different styles down there so it'll tell you that someone has purchased this from XYZ and give you a photo of the product and things as well so I think the pro the pro version will remove the branding and some of the other styles and things but it's a good product plugin to have there's another one called customer reviews this one's a free plugin as well from the repository there's a link down there so after you've shipped the product to the user usually you'll follow up with an anti or with a follow-up campaign this can happen in your MailChimp or active campaign or whatever email solution you're using but this is a nice basic one that just goes straight through from WooCommerce so it has all the data from WooCommerce it tells you what product that you've purchased the review will go to that specific purchase plugin review page and includes voting on reviews as well so was this helpful so by default it kind of looks like this right so 30 days after the product or seven days after the product thanks for shopping with us you know would you like to review this yes or no if you purchased multiple products it will actually list all the multiple products in one email so you won't have to go you know review product one review two you can quickly go through here select all this and then send that across so that's a good little one to try using other box if you don't have anything it's a good one to start with and mentioned before the no shipping message so this is a free plugin as well if you are looking at sort of selling things overseas but you don't have specific rates for certain countries so you might just have Asia Pacific countries organized in your WooCommerce shipping system and you someone comes to you from Australia you're like I don't really know usually they would just say there's no shipping available what this plugin does is it allows you to I don't know if you can read that but so if you're looking at shipping to Australia it basically says there's no shipping method available so they can't make a purchase so this one basically says okay you know you can ship just contact us and it just helps it move that sale along a little bit further you still can't make the purchase but allow you to sort of getting to contact with them rather than losing them completely. WooCommerce by default is free it offers upsells and cross-sells so if you have related products you can move all that stuff along if you are looking at sort of doing external products so if you have an Amazon affiliate or other affiliate marketing you can sell and list all their products on your WooCommerce store and then just put in external links the links will obviously go to their purchase but it can kind of be listed in your in your system as well so they'll get an ad to cart or click to purchase and it'll go to Amazon and they can make that payment from there. It'll allow you to do customized emails as well just to match your branding nothing terribly fantastic out of the box but just to match your branding. The small bonus here of a few things to improve conversions so some things that can work if they're done properly is messenger bots so you can use Facebook messenger bots on something like something fuel trying to remember the name of it but I use many chat so you can develop your Facebook bots using many chat and there's a talk that I gave a year or two ago. There's also so those are messenger bots and those will exist even if there's nobody around so you can program them to to list certain FAQ information contact details and things like that. The other bots you be looking at talk to twk.to or drift.com those are ones that you have to man yourself so someone asks you a question you kind of have to be there to answer or it'll pop up on your phone so there's a few of those as well so it's good to kind of be around you don't have to obviously be accessible to everyone all the time but there's a lot of studies that are showing that people really like to get in touch with you and ask questions so if you can give them another opportunity to do that then that's a good thing so by programming a bot it relieves you of that duty. Doing exit intense pop-ups so what that means is that if your browser mouse moves to the top left or the top right to close out of that window then you can say hey wait a minute I know you're about to close but I'll give you a $10 discount or join my new email newsletter to get in contact with us or something like that. You can use urgency and scarcity as well to make sure that people are looking at a product so you can use a time limit so say a product's on sale for a certain amount of time you can look at bringing in counters so a countdown from five hours to two hours or something like that. There's a plug-in here let me just click on this one for you called the final countdown a finale it's called now but you can look at this one it'll basically just say look this product there's ten there's ten there's ten left at this cost and it goes for two days three days then you can increase the the price of that so you can use that too for urgency and scarcity make sure that it's real don't just kind of fake it for the for the sake of marketing and sales but do this properly otherwise people will find out and that's no good there is web design so making sure that you can there's search there's add to cart check out is distraction free actually choosing your products and making sure that you're not just selling a product that everybody else is selling as well so finding a niche and finding products within that niche and then you can obviously be the authority on those products testimonies and reviews and making sure that there's some type of free shipping available and display that up front a couple of things you can do to improve conversions so making sure that your photos are well optimized you have alt tags file names based on the product as well and keywords adding in some FAQs you're gonna get queries from different clients along the way so just to make sure that you are covering that with content making sure that you have a business address that's accessible you can find that as well so that you're a real company and then doing basic things like making sure that any email that goes out to them is using your brand colors not the default we commerce purple it has your logo in it very basic things like that making sure that it's as fast as possible so you can check that out with things like GT metrics or page speed insights optimizing your images and something like imageify or let's forget the name of the other one smash or putting them through tiny PNG just to optimize them as much as possible don't upload a 5000 pixel image to the site we commerce will do some compression on that but make sure that you're sort of doing as much as you can offline before you can put it onto your store payments so PayPal and Stripe are probably my two best options there for credit card payments and then making sure that you have some social proof across the site as well so a single sign-on with Facebook or Instagram and share buttons I think I put this because I think yeah Google pay was coming to Stripe in November so I think that's why I added that one but it's been and gone now so a couple other things add your phone number to your header make it as easy as possible for be able to get in touch with you even if that's just a WhatsApp business number you can go to circles live get a free number it gives you one gigabyte of data connect that up and just have something that's available you may not want to give your own mobile number out but if you leave that on a phone connected in the office or an old phone or something then that's at least some way that people getting in touch with you so standard shipping costs on every page as well they should be as free as you can make them you can obviously inflate the prices of your products and then give free shipping you know a lot of people kind of do it the opposite way as well so you'll give the book away for free and then you'll charge them $20 for shipping it's essentially the same thing no matter how you sort of weigh it up but let people know the cost there's nothing worse than going to the final page of a checkout and finding out there's $200 to get it shipped from the US if you can give that information up front if you can as well make sure the estimated delivery date is visible and make that as quick as possible as well that can just be an estimated look we'll ship out on the next three to five days and that could just be applied across either every page or applied across your cart and your checkout pages so people are going to understand that it's not going to be shipped to them tomorrow necessarily but making sure that you give people in as much information about that as possible right couple more slides make key information accessible in your footer as much as possible so that can be your additional categories and things like that I got one last example so too early to be hitting me up with this way scroll scroll scroll so pretty standard footer right sign up to email sign up to email newsletter they will tell you okay they'll keep you posted on new products and great offers so pretty generic messaging there I think you should optimize that a little bit better but you know your help information your legal information more about the company and then more to sort of get in touch with them as well so pretty standard I'd probably look at having some categories across here but what they've done here is they have their main navigation across the site so it's not as important to continue navigation down the bottom because it's going to follow you everywhere you are down the bottom you can see that they're a real company they have a real address it's SSL I mean you can see that already but I don't know what these people are but then you can change your country which is obviously just specific for them and incentivize people to join your email newsletter so why would they join it what's the point of joining another newsletter we get so many as it is so make sure that you give them some value once they join your email newsletter set up some type of basic welcome and don't make a pop up the first thing they see when they go into your store there should be one or two pages into your site or two or three pages into your site before they get an opt-in request or at least 90% down a page you don't want to hit them up subscribe when they don't even know who you are so make sure that you've convinced them of that your value and then you can ask them to opt-in so I'd like so so newsletter is one thing but I really like marketing automation to be built into it as well so you can set up a basic welcome sequence or welcome funnel MailChimp will do it not in its free plan anymore it was free then it wasn't and it was then it's not anymore something like Mailer Lite M-A-I-L-E-R space L-I-T-E that will allow you to set up a very basic funnel so on the first day they receive a welcome email and the second day they receive you know this is more about my company in the third day fourth day you can set up all those very basic funnels and then you can do newsletters and things to it as well the tools for building the newsletters are not as good as something like MailChimp but it sort of has the the automation side into it which I think is important when you're looking at incentivizing people and creating that customer journey because it's not just one touch point and of an email newsletter which is generic so you want to make sure that you can get that customer data into that system as well but MailChimp works fine it just depends on what you want to do with it and that's it I think there's the 80 slides questions no questions optimized for mobile make things as quick as possible so your experience is going to be very different on mobile if you have 20 pay 20 products on your home page I don't think that's beneficial to a mobile user you may want to include some slides to make sure it's like a shorter experience so people don't have to scroll so far but by making it a slide you want to make sure that you're kind of showing a little bit you're a quick example of one so if we're looking down that's their kind of experience there but as you come down here they've got a pop-up that comes in says okay they're all our dates from that that's our prices simplified the experience from there oh yeah so from their destination slider so typically what you'd have is you'd have 10 destinations one after another so from here I think it's a good experience that you're giving people a glimpse that there is more content across here and then that user can just scroll across that way so that is kind of important because there's more text to go with it but if you're just showing kind of images then I think that experience kind of works for the mobile so making sure there's not too much the same with if you're having testimonials so you might have 10 testimonials across your home page just kind of add a scroll on the mobile so just make it as simple as possible if you can add tabs for different content as well so it may require a little bit of additional development for mobile but try and make it as easy as it can for people to find your product and make it sale or make a purchase these ones have a whole new they have a whole experience that you go through to make their booking it's an Ajax basically ask your whole bunch of questions so we've built something similar to this for other clients as well so they'll go through a questionnaire and answer questions based on that and then it will pick their product for them so that's a good experience if you're just selling customized one or two products but if you're a traditional store then you just need to make sure that your menu and your navigation system is really easy for people to use yeah so GT metrics there's Pingdom tools.pingdom.com the other one is Google page speed insights so if you're using site kit to integrate into your site that will do analytics it'll do search console and it'll do page speed insights for you as well all in like four clicks so there's a talk that you gave the talk last time. Robbie gave a talk last month so that's up on engineers.sg so you can check that out and I think the slides are up there maybe engineers.sg you can find it up there cool otherwise catch me later I'll pass across to Edmund now who's going to talk to you about the new WordPress