 What's up welcome back to the channel now in today's video some of you guys might think this is a Funny year type of video But I'm going to be dead serious With a lot of this stuff that I talk about here and the title is broke trainers versus $10,000 per month trainers and this is something I have seen across the board with With coaches and trainers who start a business or they've been in business for a while and They need a lot of help with their business and they maybe they just don't make certain changes All right, and here's the deal Everyone when they start to fit when every coach trainer when I started business they are broke with their business All right. So broke is is okay. That's that's if you are starting now You've been in business for five years and you're still broke We got to make some changes, right? But here's my list here. I have My little notepad here, so I'm gonna read off this as I go through it. So number one thing that I see that Broke trainers do versus 10k month trainers is when broke trainers on social media This is what they do they pull out their phone. They go like this they go they use their thumb and they look at their phone for about five hours per day watching what other people do and then during those same five hours that they were Going like this. All right the 10k a month trainer. They are not doing that They are publishing To social media. They are not consuming All right. Now. Does that mean you shouldn't be a consumer on social media in my opinion? Yeah, that means you shouldn't be a consumer on social media. I Unless you're wanting to learn Right, there's difference between watching my videos and watching like short clips of Beyonce Right if you're learning from me that will help you if I am a huge distraction for life Well, that's not going to help you. That's why my channel is for coach that want to learn and grow their business period Right, so you should use social media to learn But you should be using I'd say 90% of what you do on social media should be so you can publish You are a publisher. You are not a consumer and What I see a lot of broke trainers do if I log into their iPhone and I pulled up the report on how much time it's been on Instagram per day I promise you it's over two hours per day and then when I pull up Facebook, it's at least an hour a day So three hours out of their day right there Wasting three times seven that's 21 hours. That's almost a full day Pro and that's every every week All right Take that times four that's almost four days worth of times scrolling like a zombie and Not publishing so when you are a publisher Right, that means you are marketing what you do. This is what successful coaches do They are great at using social media as a tool not as a distraction All right huge difference there and ultimately my favorite part about it is you get to decide how you use it I use my social media very specific way Works for me. All right, it can work for anyone if they stop consuming all the bull crap that is distracting, right Also, I don't know if you know this the people who started like Instagram stuff like that. They're very very good at Understanding your psychology. What's gonna get you to tap? what's gonna get you to stay on the platform along us, right and You again, you should not be someone who's distracted you or should be someone who was publishing All right, when you publish that puts you at the front of the market and when you do that consistently That shows that you are the authority All right, pretty simple how that works. You either use it to drive your business or you use it to get distracted and go look at Beyonce right Next one here Man, this is something I wish I knew when I started my business and once I figured this out my business changed for the better Which is broke trainers don't follow schedule Successful trainers do right if you've watched my channel in the past that you know, I have a whiteboard here It's to the side of the screen When I get in the office Right, I don't turn around and say hey cowboy. What do I need to do today? right He's never said a word to me in his life. Okay, that's why I like him. He didn't talk back to me Right, but on my whiteboard I write out What the heck I'm doing tomorrow hour by hour That has happened for years now before that happened I would just wake up and try to find things to do I go try to make this website. I'm gonna go try to sell this apparel. I'm gonna Occasionally market myself that doesn't work. So you need to be disciplined With how you spend your time during the day and what are you actually doing? Is it listed out? Right the most successful coach. I'm helping right now All right, this this will show you the level of detail. I'm talking about Right when he wakes up tomorrow All right, and I know this because this is something I've helped him with when he wakes up tomorrow He knows what he's doing for the next 30 days Right and all of that is our by our 30 days scripted do this do this do this stop doing this Don't do this anymore. All right. That is way different Then waking up and floating around the day All right, you can't just wake up and float around when you do that your time is when you get swallowed up by other people right and the other thing that broke trainers do is When their buddy texts them or call calls them they're like hey, what's up, dude? And they'll talk for 45 minutes about nothing right successful coaches don't do that and the easiest example I could give you right easiest example is Is We like to model success. All right. Who's the most successful person on the pen right now? I believe it's Jeff Bezos. It's either him or one of those people in Saudi Arabia who has like trillions of dollars Right, but let's take Jeff Bezos Right. I often think of this and it's such a weird thought but I often think if Bezos was sitting around at his office just going like this On Instagram How is that gonna help his company? He didn't get to where he is today by scrolling around on Instagram Right. He didn't get there by by taking phone calls and catching up with his buddies right and You can see there. All right phone call. I just came in click All right, I Don't take unscheduled calls All right successful coaches Only operate by taking scheduled calls big difference Right, so I hope that helps you you can't you cannot operate a business if you're distracted all day over the phone Right, you're not going to be able to do that You can't do it at a high level because your time can be swallowed up Right, and I know broke trainers. They spend way too much time being distracted They don't have a set schedule. All right next one here. Okay Marketing broke trainers don't know how to market what they do or they're too afraid All right, they're afraid. They don't know what to do Or they try it and then they realize oh well that didn't work So marketing is not going to work for me. I will tell you from experience. I Was the dumbest dude on the planet when it came down to marketing when I first started my business All right, and I will tell you now if I quit this YouTube channel if I got rid of all my businesses Hey, I feel very confident someone can hire me and A quarter million dollars a year to help them with the market feel very confident. That's because I have busted my chops I have learned it. I have tried it. I Study it. I get better at it. I constantly practice Hey, you're on my email newsletter. You know what I'm talking about right, you know what I'm talking about and successful coaches what they do is They are consistent with the market They learn from their mistakes They keep going and they know they want to be the top dog with what they do because They are going to be more consistent than everyone else and I'll tell you my strength in business is consistency I show up and do the crap when no one else wants to do it right when other people when I want to Stay up late and eat pizza and watch Friday night tights, right? I love that show by the way, but when they want to do that, okay I'm asleep getting ready for the next day. So my marketing message goes up Right big difference. You get to choose how you live your life All right Successful coaches are consistent across the board. All right next one here See if I can remind you. All right, it is sales All right pretty simple Successful coaches are good at selling and They know if they swing the bat 10 times. They know what their conversion rate is All right. Successful coaches record their calls Successful coaches have a script Successful coaches know how to ask the right questions at the right time and lead the prospect from start to finish Which finish line is them joining the program? right broke trainers This is what they do. All right So be a dinner and someone's gonna call to be like hello and they have like mashed potatoes in their mouth Well, while they're taking a phone call and they're like, oh, this is a sales call. No, they're gonna spit out their food Right or they got music in the background or their kids are screaming in the background Right can't do that. It's not a sales call Right sales call is organized Sales call comes from you where you are the one who is determining with the prospect Here's one our call is I'm calling you and you are in a quiet undisturbed area Right sales calls when you have a notepad out, right and you're taking notes And we understand what's going on All right sales call is very organized and a sales call has started point any point and I would say the most successful coach I've ever helped and I look at myself when I talk about this, too If I didn't improve on sales, I would not be creating all this YouTube content Right, we wouldn't if I wasn't good at cells We would not have 91 coaches in our mastermind right now That and those coaches are helping thousands of kids or what? Right thousands Right, so I had to learn it All right, and that's something most people are so afraid of they think oh, I have to be so salesy That's just not my character. I'm too shy. Trust me when I say this. I'm a pretty shy dude right we went out to go to a bar or a party or Restaurant it doesn't matter where we're at right. I'm normally the person that's in the corner of the room I don't like a bunch of attention. I don't need to be this salesy guy I don't need to be this marketer who's super salesy. That's not me. It's not my nature either But that doesn't mean I can't learn how to sell Right and that comes down to self-limiting beliefs And if you don't know what something we start go watch the video we have just search my channel self-limiting beliefs You'll see the video I recently posted right and you don't have to be the salesy person You need to know how to communicate All right big difference, right? Now that stems into the next one, which is communication All right broke trainers do not communicate properly with their clients broke trainers do not set standards With their clients broke trainers don't have any standards. They just show up get paid cash and check. They're like, all right sweet I got 50 bucks now. I'm gonna go I'm gonna go back home buy some Doritos and a Dr. Pepper with this money And now I'm gonna stack the rest of it under my my bed at home, right? That's not I run a business. Okay, but they're not communicating with their clients how they want things done Right successful coaches have systems. They have processes They streamline things is why like I said on my master my very particular wife for coaches to take something that works very Very well and implement it so they can sleep better at night They have better relationships with their clients the communication is through the roof so much easier between coaches and their clients right But that's the thing successful coaches have that ironed out broke coaches do not have that ironed out and They struggle with communication and that's because they are afraid to lead and yes I'm talking to you if you're watching this video. You're afraid to lead You're afraid to give action steps to people right Can't be afraid need to do it you step up and the last one here I Talked about this at nauseam on my channel. So don't click out yet, right? It's the commitment of clients broke trainers have zero commitment from our clients successful coaches and trainers have Six months year two years five years commitment From clients. So there's a big difference. You're not running the hamster wheel of Finding new clients all the time your you should be running the hamster wheel of closing new clients Closing new client today. Oh close a new client tomorrow. That should be the hands-free way to run it Right, you should not be running the hamster wheel Oh, I need to find someone new Because that person is out of my program now or that person decided that's payment this month can't run your business that way It is not a business right and I'm gonna say this I don't care if you're making 20 G's a month getting cash and checks. It's not a business unless you're getting paid online All right, I saw someone who is making $80,000 Right talked to him over the phone right after corona hit $80,000 a month His business is at zero right now The old dinosaur didn't change didn't change his methods. He might be watching this video right now. I don't freaking care All right, didn't change his methods All right, can't run your business like a dinosaur getting paid cash and checks You need to run your business like a business. It's like me going into Apple And saying hey, I want to buy the the MacBook Pro and they're like, okay cool Just take it pay us back later. I see a lot of coaches and trainers operate their business that way. They're like, yeah Take this session Pay me back later. We'll figure it out All right, that's not a business All right, very clear cut that is not a business. So you need to work with committed clients Right to get to 10,000 or more per month. You have to have clients who are way more committed They have more skin in the game. They're more serious about your program They want to be a part of your program for a long period of time because of the results that you get for them Right So I hope that helps You can be a broke trainer or you can be a successful trainer All right, both All right, this crazy thing both have nothing to do with how good of a coach you are Both have everything to do with how you decide to run your business and if you're sick and tired of struggling with your business and you want to break through the 10,000 or 20,000 or 30,000 or 40,000 per month level Right reach out to me. We already have case studies Of a lot of coaches who are doing that. They're doing those types of numbers Um, like this is not an overnight thing. It's not not a gimmick. It's got to work freaking hard If you're going to work with me got to take the action steps Got to follow the proven method of becoming successful with how we laid out If you do that, right, you'll you'll get there Right, it doesn't happen overnight But if you are one of those coaches and you're sick and tired of where you're at right now, reach out to me My number is 2109605771 If you followed what I said about at the beginning if you just try to call me, I'm not going to pick up It's not a scheduled call Right, so text me first. We'll schedule a call And we'll talk we'll see if we're a good fit to help out and I will tell you There's such a clear difference between rope trainers and 10k amount trainers. It's It's like two completely different people Right and the great part about what I'm talking about is you can transition from a rope trainer and being as successful as you want A lot of it's going to come down to your habits how you operate how you think of yourself And how you want to run your business and and the change that you need to make. All right, that's it for today's video I'll I'll be seeing you soon