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Business is now Social - Jeremy Cooper, RVP-Marketing (APAC), Salesforce.com

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Published on Sep 22, 2010

Businesses are looking to leverage social media as a way to gain deeper insight into what customers want and get feedback on how to improve the customer experience, while also attempting to navigate and utilize these same platforms for internal communication and creativity. Jeremy Cooper shared his insights on how cloud computing can bring together industry leading cloud platforms like Google, Facebook and Twitter with traditional contact center channels like phone, email and chat to capture every conversation and leverage every community expert in the cloud. He also demonstrated how consumer driven sites have shown companies a smarter way to collaborate, leveraging ease-of-use and social features to create rich user experiences and improve productivity.

Presentation made by Jeremy Cooper, Regional Vice President-Marketing (Asia Pacific), Salesforce.com at the official launch of Paul Writer

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